Soothe and Relax Supplement Powder

Myo-Inositol, Cyclohexane-1,2,3,4,5,6-Hexol, Einositol, Hexahydroxycyclohexane

Inositol is a naturally occurring compound classified as a carbohydrate, primarily sourced from plant materials such as grains and fruits. It plays a vital role in cellular signalling and supports healthy nerve and brain function in pets. In pet food, inositol is typically utilised in its pure, isolated form rather than as part of whole foods, ensuring consistent dosage and bioavailability.

Inositol is included as a functional ingredient to support cellular health and metabolic processes, often marketed for its potential benefits to cognitive and nervous system function in pets. Its presence can also enhance the nutritional profile of the product, appealing to health-conscious consumers.

Epsom Salt, Mg, Elemental Magnesium, Magnesium Metal

Magnesium is an essential mineral element sourced from the earth, commonly included in pet food formulations to support muscle function, nerve transmission, and bone health. It is not used in its natural metallic state; instead, magnesium is utilised as a safe, bioavailable compound such as magnesium sulphate or magnesium oxide to optimise absorption and ensure dietary adequacy for pets.

Magnesium is included as an essential mineral to support metabolic and neuromuscular functions in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Vitamin B1, Aneurin, Thiamin, E101

Thiamine, also known as vitamin B1, is a water-soluble vitamin of plant origin, commonly sourced from grains and yeast. It plays a crucial role in energy metabolism and supports nervous system function in pets. Thiamine is not used in its raw or natural state but is typically utilised as thiamine mononitrate or thiamine hydrochloride to ensure stability, safety, and optimal absorption.

Thiamine is included as an essential vitamin to meet nutritional requirements and prevent deficiency-related health issues in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.

Withania Somnifera, Indian Ginseng, Winter Cherry, Poison Gooseberry

Ashwagandha is a plant-derived ingredient, traditionally sourced from the roots of Withania somnifera. It is primarily included in pet food for its adaptogenic properties, which may help support stress management and overall wellbeing. In pet nutrition, ashwagandha is typically used in its natural, powdered root form to ensure optimal bioavailability and safety for animal consumption.

Ashwagandha is included as a functional ingredient to position the product as supporting stress reduction and overall wellness, appealing to health-conscious consumers. Its presence serves a marketing purpose by enhancing the perceived value and differentiation of the pet food.

L-Theanine, Gamma-Glutamylethylamide, N5-Ethyl-L-Glutamine, Eglumegad

Theanine is an amino acid naturally found in tea leaves (plant origin), valued for its calming properties and potential to support stress management in pets. In pet food, theanine is typically utilised in a purified, supplement form rather than as part of whole tea leaves, ensuring consistent dosage and optimal absorption. Its inclusion aims to promote relaxation without causing drowsiness.

Theanine is included as a functional ingredient to promote calmness and reduce stress in pets, supporting claims of behavioural health benefits. Its presence allows manufacturers to market the product as addressing anxiety or stress-related issues, appealing to pet owners seeking holistic wellness solutions.

Fish Collagen Peptides, Marine Collagen Peptides, Collagen Hydrolysate (Fish), Collagen Peptides (Fish)

Hydrolysed fish collagen is a protein ingredient derived from the enzymatic breakdown of fish skin or scales into smaller peptides. It is supplied in a hydrolysed form to improve digestibility and absorption in dog food formulations. This ingredient provides a source of amino acids that support the maintenance of healthy skin, coat, joints and connective tissues in dogs. When included at appropriate levels, hydrolysed fish collagen is considered safe, with no known adverse effects reported in dogs.

Hydrolysed fish collagen is included in dog food formulations primarily to support joint and skin health in dogs, while also offering manufacturers a functional ingredient that is easy to blend and stable during processing. Its use benefits both the animal and the manufacturer by providing a bioavailable protein source that can enhance product appeal without significantly increasing production costs.

Matricaria Recutita, German Chamomile, Matricaria Chamomilla, Anthemis Nobilis

Chamomile is a flowering plant from the Asteraceae family, traditionally used for its calming properties. In pet food, chamomile is included primarily for its potential to support digestive health and reduce stress. It is used in its natural, dried whole-flower form, ensuring pets benefit from its bioactive compounds without synthetic alteration or extraction.

Chamomile is included as a label-friendly ingredient to appeal to pet owners seeking natural or calming additives, enhancing the product’s marketability. Its functional contribution to the pet food itself is typically minimal.

Vitamin B6, 3-Hydroxy-4,5-Bis(Hydroxymethyl)-2-Methylpyridine, E101a, Pyridoxol

Pyridoxine, commonly known as vitamin B6, is a water-soluble vitamin of synthetic origin used in pet foods. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. Pyridoxine is not used in its natural plant-derived form but is instead utilised as pyridoxine hydrochloride, a stable compound that ensures safety, consistency, and optimal absorption in pet diets.

Pyridoxine is included as a vitamin B6 source to meet nutritional requirements and support metabolic functions in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.