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Instinctive Bite
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Soothe and Relax Supplement Powder

Overview

Instinctive Bite Soothe and Relax is a calming supplement powder for dogs, formulated to help promote calmness and reduce stress-related behaviours.

The powder mixes into daily meals as an ongoing calming support. Can be used alongside any dry, wet or raw diet. Suitable for dogs that experience anxiety around storms, separation, travel, loud noises or changes in routine.

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Ingredients

Inositol (Vitamin B8), Magnesium, Thiamine (Vitamin B1), Ashwagandha, L-theanine, Hydrolysed Fish Collagen (Peptides), Chamomile, Pyridoxine (Vitamin B6).

Inositol

Inositol

Myo-Inositol, Cyclohexane-1,2,3,4,5,6-Hexol, Einositol, Hexahydroxycyclohexane

Summary

Inositol is a naturally occurring compound classified as a carbohydrate, primarily sourced from plant materials such as grains and fruits. It plays a vital role in cellular signalling and supports healthy nerve and brain function in pets. In pet food, inositol is typically utilised in its pure, isolated form rather than as part of whole foods, ensuring consistent dosage and bioavailability.

Manufacturer Benefits

Inositol is included as a functional ingredient to support cellular health and metabolic processes, often marketed for its potential benefits to cognitive and nervous system function in pets. Its presence can also enhance the nutritional profile of the product, appealing to health-conscious consumers.

Magnesium

Magnesium

Epsom Salt, Mg, Elemental Magnesium, Magnesium Metal

Summary

Magnesium is an essential mineral element sourced from the earth, commonly included in pet food formulations to support muscle function, nerve transmission, and bone health. It is not used in its natural metallic state; instead, magnesium is utilised as a safe, bioavailable compound such as magnesium sulphate or magnesium oxide to optimise absorption and ensure dietary adequacy for pets.

Manufacturer Benefits

Magnesium is included as an essential mineral to support metabolic and neuromuscular functions in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Thiamine

Thiamine

Vitamin B1, Aneurin, Thiamin, E101

Summary

Thiamine, also known as vitamin B1, is a water-soluble vitamin of plant origin, commonly sourced from grains and yeast. It plays a crucial role in energy metabolism and supports nervous system function in pets. Thiamine is not used in its raw or natural state but is typically utilised as thiamine mononitrate or thiamine hydrochloride to ensure stability, safety, and optimal absorption.

Manufacturer Benefits

Thiamine is included as an essential vitamin to meet nutritional requirements and prevent deficiency-related health issues in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.

Ashwagandha

Ashwagandha

Withania Somnifera, Indian Ginseng, Winter Cherry, Poison Gooseberry

Summary

Ashwagandha is a plant-derived ingredient, traditionally sourced from the roots of Withania somnifera. It is primarily included in pet food for its adaptogenic properties, which may help support stress management and overall wellbeing. In pet nutrition, ashwagandha is typically used in its natural, powdered root form to ensure optimal bioavailability and safety for animal consumption.

Manufacturer Benefits

Ashwagandha is included as a functional ingredient to position the product as supporting stress reduction and overall wellness, appealing to health-conscious consumers. Its presence serves a marketing purpose by enhancing the perceived value and differentiation of the pet food.

Theanine

Theanine

L-Theanine, Gamma-Glutamylethylamide, N5-Ethyl-L-Glutamine, Eglumegad

Summary

Theanine is an amino acid naturally found in tea leaves (plant origin), valued for its calming properties and potential to support stress management in pets. In pet food, theanine is typically utilised in a purified, supplement form rather than as part of whole tea leaves, ensuring consistent dosage and optimal absorption. Its inclusion aims to promote relaxation without causing drowsiness.

Manufacturer Benefits

Theanine is included as a functional ingredient to promote calmness and reduce stress in pets, supporting claims of behavioural health benefits. Its presence allows manufacturers to market the product as addressing anxiety or stress-related issues, appealing to pet owners seeking holistic wellness solutions.

Hydrolysed Fish Collagen

Hydrolysed Fish Collagen

Fish Collagen Peptides, Marine Collagen Peptides, Collagen Hydrolysate (Fish), Collagen Peptides (Fish)

Summary

Hydrolysed fish collagen is a protein ingredient derived from the enzymatic breakdown of fish skin or scales into smaller peptides. It is supplied in a hydrolysed form to improve digestibility and absorption in dog food formulations. This ingredient provides a source of amino acids that support the maintenance of healthy skin, coat, joints and connective tissues in dogs. When included at appropriate levels, hydrolysed fish collagen is considered safe, with no known adverse effects reported in dogs.

Manufacturer Benefits

Hydrolysed fish collagen is included in dog food formulations primarily to support joint and skin health in dogs, while also offering manufacturers a functional ingredient that is easy to blend and stable during processing. Its use benefits both the animal and the manufacturer by providing a bioavailable protein source that can enhance product appeal without significantly increasing production costs.

Chamomile

Chamomile

Matricaria Recutita, German Chamomile, Matricaria Chamomilla, Anthemis Nobilis

Summary

Chamomile is a flowering plant from the Asteraceae family, traditionally used for its calming properties. In pet food, chamomile is included primarily for its potential to support digestive health and reduce stress. It is used in its natural, dried whole-flower form, ensuring pets benefit from its bioactive compounds without synthetic alteration or extraction.

Manufacturer Benefits

Chamomile is included as a label-friendly ingredient to appeal to pet owners seeking natural or calming additives, enhancing the product’s marketability. Its functional contribution to the pet food itself is typically minimal.

Pyridoxine

Pyridoxine

Vitamin B6, 3-Hydroxy-4,5-Bis(Hydroxymethyl)-2-Methylpyridine, E101a, Pyridoxol

Summary

Pyridoxine, commonly known as vitamin B6, is a water-soluble vitamin of synthetic origin used in pet foods. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. Pyridoxine is not used in its natural plant-derived form but is instead utilised as pyridoxine hydrochloride, a stable compound that ensures safety, consistency, and optimal absorption in pet diets.

Manufacturer Benefits

Pyridoxine is included as a vitamin B6 source to meet nutritional requirements and support metabolic functions in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

Ingredients Splitting


Score Card

Every product is assessed using the Dog Directory Integrity Framework, giving dog owners a clear and trustworthy way to compare products. This ensures each review reflects overall quality and formulation integrity, not just marketing claims.

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  • Overall Score
    Score Info

    As a pet owner, you naturally want the best for your dog. From regular vet visits to nutritious meals, ensuring your furry friend is healthy and happy is always top of mind. But beyond food and exercise, supplements are becoming an increasingly popular way to support your dog’s overall well-being. In this comprehensive guide, we’ll dive into the world of dog supplements, explaining what they are, why they matter, and how to choose the right ones for your pup.

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ABOUT


Parent Company
Pet Circle
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Manufactured
Australia
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Policy Coverage
Australia
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Category
Supplements
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Life Stage
Adult, Senior
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Breed Size
All Breeds
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Feeding Type
Meal Topper
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Processing Level
High
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PRODUCT TAGS


Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free

TABLE OF CONTENTS



COMPARE PRICING

Price Comparision

120g
360g

About the Brand

Instinctive Bite

Instinctive Bite is Pet Circle's own Australian made dog food brand, developed with pet nutritionists to deliver natural, holistic nutrition supercharged by real meats, superfoods and prebiotics.

Explore their range of health-focused recipes — from grain-free to sensitive skin formulas.


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