Heal Gut Heath and Anal Gland Supplement Chew

Curcuma Longa Extract, Turmeric Extract, Bioavailable Curcuma Longa, Bioavailable Turmeric Extract

CurcuVet® Bioavailable Turmeric Extract is a plant-derived ingredient sourced from turmeric root (Curcuma longa). It is included in pet food for its potent antioxidant and anti-inflammatory properties, supporting joint and overall health. Rather than using raw turmeric, CurcuVet® is a specialised extract formulated for enhanced bioavailability, ensuring pets can efficiently absorb and benefit from its active curcuminoids.

CurcuVet® Bioavailable Turmeric Extract is included as a functional ingredient to provide antioxidant and anti-inflammatory benefits, supporting joint and overall health claims. Its branded, bioavailable form also serves as a marketing differentiator, appealing to health-conscious consumers seeking premium, science-backed additives.

L-Glutamine, 2-Amino-4-Carbamoylbutyric Acid, Levoglutamide, E640

Glutamine is an amino acid derived from both animal and plant sources, commonly included in pet food formulations. It serves as a key nutrient for supporting gut health and immune function. Glutamine is not used in its natural, isolated state; instead, it is utilised in a stabilised, purified form to optimise safety, stability, and absorption in pet diets.

Glutamine is included as a functional amino acid to support gut health and immune function in pets, enhancing the nutritional profile of the product. Its addition can also serve as a marketing point for consumers seeking advanced health benefits in pet food formulations.

Lyo-Saccharomyces Boulardii, CNCM I-745, Hansen CBS 5926, Levure De Boulardii

Saccharomyces boulardii is a probiotic yeast derived from fruit sources, commonly used in pet nutrition for its beneficial effects on gut health. Its primary purpose is to support digestive balance and promote a healthy intestinal microbiome. Saccharomyces boulardii is not used in its wild or raw state; instead, it is cultivated and processed to ensure safety, stability, and optimal efficacy in pet food formulations.

Saccharomyces boulardii is included as a functional probiotic to support digestive health and maintain a balanced gut microbiome in pets. Its presence can also serve as a marketing differentiator, appealing to consumers seeking advanced gastrointestinal support for their animals.

Fructooligosaccharides, FOS, Oligofructose, Chicory Oligofructose

Inulin fructooligosaccharides are plant-derived prebiotic fibres typically extracted from sources such as chicory root. Their primary purpose in pet food is to promote digestive health by supporting beneficial gut bacteria and improving stool quality. Inulin fructooligosaccharides are not used in their whole plant form but are instead incorporated as purified fibre extracts to optimise their functional benefits and digestibility.

Inulin fructooligosaccharides are included as a prebiotic fibre to support digestive health and optimise gut microbiota balance in pets. They may also serve as a label-friendly functional ingredient that appeals to health-conscious consumers.

Ulmus Rubra, Red Elm, Indian Elm, Moose Elm

Slippery Elm is a plant-derived ingredient sourced from the inner bark of the Ulmus rubra tree. It is primarily included in pet food for its high mucilage content, which supports digestive health by soothing the gastrointestinal tract. Slippery Elm is used in its natural, powdered bark form, ensuring pets benefit from its gentle, functional properties without chemical alteration.

Slippery elm is included as a label-friendly ingredient to appeal to consumers seeking natural digestive aids, as it is associated with soothing gastrointestinal discomfort. Its presence can enhance product marketability without significantly impacting the nutritional profile of the pet food.

Althaea Officinalis, Althaea Root, Althea Root, White Mallow Root

Marshmallow root is a plant-derived ingredient sourced from the Althaea officinalis plant. It is primarily included in pet food for its soothing properties, supporting digestive health and aiding in the management of gastrointestinal irritation. Marshmallow root is used in its natural, dried form, ensuring pets benefit from its natural mucilage content, which helps to maintain gut comfort and overall wellbeing.

Marshmallow root is included as a label-friendly ingredient to appeal to consumers seeking natural or holistic additives. It may also be used for its potential functional properties as a source of dietary fibre or to support digestive health claims.

Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed

Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.

Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

Macropus Spp., Kangaroo Meat, Kangaroo Muscle, Macropod Meat

Kangaroo is a novel animal protein sourced from wild Australian kangaroos. It is prized for its lean, highly digestible meat, offering a rich source of essential amino acids, iron, and B vitamins. Kangaroo is primarily included in pet food to support muscle maintenance and overall vitality. This ingredient is used in its natural, whole food form, ensuring optimal nutrient availability and palatability.

Kangaroo is included as a novel, high-protein meat source that appeals to consumers seeking hypoallergenic or limited-ingredient diets for their pets. Its use also serves as a marketing differentiator, positioning the product as premium and suitable for pets with common protein sensitivities.

Oryza Sativa, Paddy, Oryza Sativa Grain, Oryza Spp.

Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.

Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.

Cassava, Manioc, Yuca, Manihot Esculenta

Tapioca is a starch extracted from the root of the cassava plant, a tropical crop native to South America. As a plant-derived ingredient, its primary purpose in pet food is to provide a highly digestible source of carbohydrates and energy. Tapioca is used in its natural, processed form as a purified starch, not as whole cassava root, ensuring safety and digestibility.

Tapioca is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, contributing to the desired texture and structure of the final product. Its neutral flavour and hypoallergenic properties also make it suitable for formulating diets for pets with sensitivities.

Solanum Tuberosum, Irish Potato, White Potato, Eirinn Potato

Potato is a starchy tuber derived from the plant Solanum tuberosum, commonly cultivated for both human and animal consumption. In pet food, potato serves primarily as a source of digestible carbohydrates and dietary fibre, supporting energy needs and digestive health. Potato is included in its natural, whole food form, providing a hypoallergenic alternative to common grains in premium pet diets.

Potato is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain-free alternative to traditional fillers, appealing to consumers seeking grain-free options.

Macropus Liver, Macropus Spp. Liver, Kangaroo Offal Liver, Marsupial Liver

Kangaroo liver is an animal-derived ingredient sourced from Australian kangaroos. It is highly valued for its rich content of protein, essential vitamins (notably vitamin A), and minerals such as iron and zinc, supporting overall health and vitality in pets. Kangaroo liver is incorporated in its natural, whole food form, ensuring optimal nutrient availability and palatability for companion animals.

Kangaroo liver is included as a novel, high-protein ingredient to appeal to consumers seeking hypoallergenic or exotic protein sources for pets with dietary sensitivities. Its inclusion also serves as a marketing differentiator, enhancing product appeal through the use of a premium, label-friendly ingredient.

Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin

Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.

Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.

Sodium Chloride, NaCl, Table Salt, E535

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Sucrose, Saccharose, E955, Beta-D-Fructofuranosyl Alpha-D-Glucopyranoside

Sugar is a simple carbohydrate derived primarily from plant sources such as sugar cane or sugar beet. It serves as a readily available energy source, supporting metabolic processes and palatability in pet foods. Sugar is incorporated in its natural, refined form rather than as a raw plant material, ensuring consistency and digestibility for pets while enhancing the taste of the final product.

Sugar is included as a cost-effective palatability enhancer to improve taste and encourage consumption. It may also serve as a minor preservative to help stabilise certain formulations.

Dietary Fibre, Roughage, Bulk, E459

Fibres are indigestible carbohydrates derived primarily from plant sources such as grains, vegetables, and fruits. Their main purpose in pet food is to support digestive health by promoting regular bowel movements and aiding in nutrient absorption. Fibres are included in their natural form, as whole plant materials or processed plant fractions, to optimise gastrointestinal function and overall wellbeing in pets.

Fibres are included as a cost-effective ingredient to promote digestive health and regulate stool quality in pets. They may also be used to add bulk to the product and support satiety, contributing to weight management formulations.

Cocos Nucifera Oil, Copra Oil, E472c, Coconut Fat

Coconut oil is a plant-derived oil extracted from the flesh of mature coconuts. It is primarily included in pet food for its energy-dense medium-chain triglycerides, which support healthy skin, coat, and metabolism. Coconut oil is used in its natural, refined form, ensuring it is safe and readily digestible for pets while delivering its functional nutritional benefits.

Coconut oil is included as a source of medium-chain triglycerides, which are marketed for their potential health benefits and digestibility. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium pet food formulations.

2,4-Hexadienoic Acid, E200, Preservative 200, Acide Sorbique

Sorbic acid is a naturally occurring organic compound originally derived from the berries of the rowan tree, though it is now typically synthesised for commercial use. Its primary function in pet food is as a preservative, helping to inhibit the growth of moulds and yeasts, thereby extending shelf life. Sorbic acid is not used in its raw natural form but is utilised in its purified, food-grade state for safety and efficacy.

Sorbic acid is included as a preservative to inhibit mould and yeast growth, thereby extending the product’s shelf life. Its use helps maintain product stability and safety during storage and distribution.

Vitamin E, E306, Mixed Tocopherols Concentrate, D-Alpha-Tocopherol

Tocopherols are a group of compounds derived from plant sources, most notably vegetable oils, and are collectively known as forms of vitamin E. They are primarily included in pet food as natural antioxidants to help preserve fats and oils, thereby extending shelf life. Tocopherols are utilised in their extracted, concentrated form rather than as whole foods to optimise stability and efficacy.

Tocopherols are included as a natural antioxidant to help preserve the freshness and extend the shelf life of pet food products. They offer a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredient lists.