Settle Stress and Anxiety Supplement Chew

Withania Somnifera Root Extract, Withania Somnifera Extract, Ashwagandha Root Extract, Indian Ginseng Root Extract

KSM-66® Ashwagandha is a concentrated extract derived from the root of the Withania somnifera plant, a traditional botanical ingredient. It is primarily included for its adaptogenic properties, supporting stress management and overall vitality in pets. Rather than using the whole root in its natural form, KSM-66® Ashwagandha is utilised as a standardised extract to optimise consistency, safety, and bioavailability.

KSM-66® Ashwagandha is included as a functional ingredient to position the product as supporting stress reduction and overall wellness, appealing to health-conscious consumers. Its branded form also serves as a marketing differentiator, enhancing the product’s premium image.

Ashwagandha Root, Indian Ginseng Root, Winter Cherry Root, Withania Somnifera Radix

Withania somnifera root, commonly known as ashwagandha, is a plant-derived ingredient traditionally used in herbal medicine. In pet food, it serves primarily as an adaptogen, supporting stress management and overall wellbeing. The root is included in its natural, dried form to preserve its bioactive compounds, ensuring optimal efficacy and safety for companion animals.

Withania somnifera root is included as a functional ingredient to position the product as holistic or wellness-oriented, appealing to consumers seeking natural adaptogens for pet health. Its presence supports marketing claims related to stress reduction and immune support, enhancing the product’s label appeal.

Magnolia Officinalis Bark Extract, Phellodendron Amurense Bark Extract, Magnolia/Phellodendron Proprietary Blend, Magnolia Officinalis/Phellodendron Amurense Extract

Relora® is a proprietary blend derived from the bark extracts of Magnolia officinalis and Phellodendron amurense, both plant sources. It is primarily included for its potential to support stress management and promote calm behaviour in pets. Relora® is not used in its raw plant form; instead, standardised extracts are utilised to ensure consistency, safety, and optimal bioavailability in pet food formulations.

Relora® is included as a functional additive intended to support stress management and promote calm behaviour in pets, aligning with consumer demand for wellness-focused formulations. Its presence allows manufacturers to differentiate products in a competitive market by appealing to pet owners seeking holistic or natural stress-relief solutions.

Phellodendron Amurense Bark, Huang Bai, Cortex Phellodendri, Amur Cork Tree Bark

Phellodendron bark is derived from the bark of the Phellodendron tree, a plant native to East Asia. It is primarily included in pet food for its natural anti-inflammatory and antioxidant properties, supporting immune health. Phellodendron bark is used in its natural, dried form rather than as a raw or unprocessed bark, ensuring optimal safety and bioavailability for pets.

Phellodendron bark is included as a functional ingredient for its perceived health benefits, particularly for joint and anti-inflammatory support, which can be leveraged in marketing to appeal to health-conscious consumers. Its presence may also enhance the product’s label appeal by signalling the inclusion of botanicals associated with traditional wellness.

Magnolia Officinalis Bark, Houpu, Cortex Magnoliae Officinalis, Magnoliae Officinalis Cortex

Magnolia bark is derived from the bark of the Magnolia officinalis tree, a plant native to Asia. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting immune health and stress management. Magnolia bark is used in its natural, dried form rather than as a raw or unprocessed bark, ensuring safety and optimal bioavailability for pets.

Magnolia bark is included as a label-friendly ingredient, often to appeal to consumers seeking natural or holistic additives. It may also be used for its purported antioxidant or antimicrobial properties, supporting product marketing claims.

L-Tryptophan, L-α-Aminoindole-3-Propionic Acid, 2-Amino-3-(Indol-3-yl)Propanoic Acid, EAA 10

Tryptophan is an essential amino acid derived from animal or plant protein sources. It plays a crucial role in pet nutrition by supporting protein synthesis and serving as a precursor for serotonin, which influences mood and behaviour. Tryptophan is not used in its isolated, natural form but is instead incorporated as a purified amino acid to optimise dietary balance and bioavailability in pet food formulations.

Tryptophan is included as an essential amino acid to support complete and balanced nutrition, meeting regulatory requirements for canine dietary adequacy. Its addition ensures the product can be marketed as providing all necessary amino acids for dogs’ health.

Cannabis Sativa Seed Powder, Cannabis Sativa Seed Flour, Hemp Seed Flour, Cannabis Sativa Seed Meal

Hemp seed powder is a plant-derived ingredient made from finely ground hemp seeds. It is primarily included in pet food for its high-quality protein content and balanced omega-3 and omega-6 fatty acids, supporting skin, coat, and overall health. Hemp seed powder is used in its natural form, ensuring pets benefit from its full nutritional profile without chemical alteration.

Hemp seed powder is included as a plant-based protein and omega fatty acid source, supporting nutritional labelling claims and appealing to health-conscious consumers. It also serves as a label-friendly ingredient that enhances product marketability without significantly increasing formulation costs.

Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin

Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.

Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.

Pyridoxine, Pyridoxol, Pyridoxine Hydrochloride, E101a

Vitamin B6 is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in protein metabolism, red blood cell formation, and nervous system function. In pet food, Vitamin B6 is not used in its raw form but is typically included as a stable compound, such as pyridoxine hydrochloride, to optimise safety and bioavailability.

Vitamin B6 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims required for commercial pet foods.

Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed

Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.

Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

Macropus Spp., Kangaroo Meat, Kangaroo Muscle, Macropod Meat

Kangaroo is a novel animal protein sourced from wild Australian kangaroos. It is prized for its lean, highly digestible meat, offering a rich source of essential amino acids, iron, and B vitamins. Kangaroo is primarily included in pet food to support muscle maintenance and overall vitality. This ingredient is used in its natural, whole food form, ensuring optimal nutrient availability and palatability.

Kangaroo is included as a novel, high-protein meat source that appeals to consumers seeking hypoallergenic or limited-ingredient diets for their pets. Its use also serves as a marketing differentiator, positioning the product as premium and suitable for pets with common protein sensitivities.

Oryza Sativa, Paddy, Oryza Sativa Grain, Oryza Spp.

Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.

Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.

Cassava, Manioc, Yuca, Manihot Esculenta

Tapioca is a starch extracted from the root of the cassava plant, a tropical crop native to South America. As a plant-derived ingredient, its primary purpose in pet food is to provide a highly digestible source of carbohydrates and energy. Tapioca is used in its natural, processed form as a purified starch, not as whole cassava root, ensuring safety and digestibility.

Tapioca is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, contributing to the desired texture and structure of the final product. Its neutral flavour and hypoallergenic properties also make it suitable for formulating diets for pets with sensitivities.

Solanum Tuberosum, Irish Potato, White Potato, Eirinn Potato

Potato is a starchy tuber derived from the plant Solanum tuberosum, commonly cultivated for both human and animal consumption. In pet food, potato serves primarily as a source of digestible carbohydrates and dietary fibre, supporting energy needs and digestive health. Potato is included in its natural, whole food form, providing a hypoallergenic alternative to common grains in premium pet diets.

Potato is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain-free alternative to traditional fillers, appealing to consumers seeking grain-free options.

Macropus Liver, Macropus Spp. Liver, Kangaroo Offal Liver, Marsupial Liver

Kangaroo liver is an animal-derived ingredient sourced from Australian kangaroos. It is highly valued for its rich content of protein, essential vitamins (notably vitamin A), and minerals such as iron and zinc, supporting overall health and vitality in pets. Kangaroo liver is incorporated in its natural, whole food form, ensuring optimal nutrient availability and palatability for companion animals.

Kangaroo liver is included as a novel, high-protein ingredient to appeal to consumers seeking hypoallergenic or exotic protein sources for pets with dietary sensitivities. Its inclusion also serves as a marketing differentiator, enhancing product appeal through the use of a premium, label-friendly ingredient.

Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin

Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.

Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.

Sodium Chloride, NaCl, Table Salt, E535

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Sucrose, Saccharose, E955, Beta-D-Fructofuranosyl Alpha-D-Glucopyranoside

Sugar is a simple carbohydrate derived primarily from plant sources such as sugar cane or sugar beet. It serves as a readily available energy source, supporting metabolic processes and palatability in pet foods. Sugar is incorporated in its natural, refined form rather than as a raw plant material, ensuring consistency and digestibility for pets while enhancing the taste of the final product.

Sugar is included as a cost-effective palatability enhancer to improve taste and encourage consumption. It may also serve as a minor preservative to help stabilise certain formulations.

Dietary Fibre, Roughage, Bulk, E459

Fibres are indigestible carbohydrates derived primarily from plant sources such as grains, vegetables, and fruits. Their main purpose in pet food is to support digestive health by promoting regular bowel movements and aiding in nutrient absorption. Fibres are included in their natural form, as whole plant materials or processed plant fractions, to optimise gastrointestinal function and overall wellbeing in pets.

Fibres are included as a cost-effective ingredient to promote digestive health and regulate stool quality in pets. They may also be used to add bulk to the product and support satiety, contributing to weight management formulations.

Cocos Nucifera Oil, Copra Oil, E472c, Coconut Fat

Coconut oil is a plant-derived oil extracted from the flesh of mature coconuts. It is primarily included in pet food for its energy-dense medium-chain triglycerides, which support healthy skin, coat, and metabolism. Coconut oil is used in its natural, refined form, ensuring it is safe and readily digestible for pets while delivering its functional nutritional benefits.

Coconut oil is included as a source of medium-chain triglycerides, which are marketed for their potential health benefits and digestibility. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium pet food formulations.

2,4-Hexadienoic Acid, E200, Preservative 200, Acide Sorbique

Sorbic acid is a naturally occurring organic compound originally derived from the berries of the rowan tree, though it is now typically synthesised for commercial use. Its primary function in pet food is as a preservative, helping to inhibit the growth of moulds and yeasts, thereby extending shelf life. Sorbic acid is not used in its raw natural form but is utilised in its purified, food-grade state for safety and efficacy.

Sorbic acid is included as a preservative to inhibit mould and yeast growth, thereby extending the product’s shelf life. Its use helps maintain product stability and safety during storage and distribution.

Vitamin E, E306, Mixed Tocopherols Concentrate, D-Alpha-Tocopherol

Tocopherols are a group of compounds derived from plant sources, most notably vegetable oils, and are collectively known as forms of vitamin E. They are primarily included in pet food as natural antioxidants to help preserve fats and oils, thereby extending shelf life. Tocopherols are utilised in their extracted, concentrated form rather than as whole foods to optimise stability and efficacy.

Tocopherols are included as a natural antioxidant to help preserve the freshness and extend the shelf life of pet food products. They offer a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredient lists.