RAW Puppy Chicken, Apple and Blueberry Bites

Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat

Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.

Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Gallus Gallus Domesticus Heart, Poultry Heart, Chicken Offal Heart, Gallus Heart

Chicken heart is an animal-derived ingredient sourced from the heart muscle of chickens. It is primarily included in pet food for its rich protein content and as a natural source of essential vitamins and minerals, such as iron and B vitamins. Chicken heart is used in its natural, whole-food form, providing highly bioavailable nutrients to support overall health and vitality in pets.

Chicken heart is included as a nutrient-dense organ meat to provide high-quality protein, essential amino acids, and micronutrients, supporting the nutritional profile of the product. Its inclusion also appeals to consumers seeking species-appropriate, whole-prey ingredients in pet food formulations.

Poultry Liver, Gallus Gallus Domesticus Liver, Chicken Offal, Chicken Hepatic Tissue

Chicken liver is an animal-derived organ meat sourced from chickens. It is included in pet food primarily for its rich content of high-quality protein, essential amino acids, and vital micronutrients such as vitamin A, iron, and B vitamins. Chicken liver is used in its natural, whole food form, providing both palatability and nutritional density to support overall pet health.

Chicken liver is included as a highly palatable and nutrient-dense protein source, providing essential vitamins and minerals to enhance the nutritional profile of the product. Its inclusion can also support marketing claims related to quality animal ingredients.

Daucus Carota, Daucus Carota Root, Daucus Carota Sativa, Wild Carrot

Carrot is a root vegetable of plant origin, widely recognised for its vibrant orange colour and natural sweetness. In pet food, carrot is included in its natural, whole form to provide dietary fibre, beta-carotene (a precursor to vitamin A), and antioxidants. Its primary benefit is supporting digestive health and immune function, while also contributing to overall palatability and nutritional diversity.

Carrot is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components and to enhance the product’s perceived nutritional value. It may also provide a modest source of fibre and vitamins, supporting marketing claims of added health benefits.

Daucus Carota Fibre, E499, Carrot Dietary Fibre, Daucus Carota Spp. Fibre

Carrot fibre is a plant-derived ingredient sourced from the fibrous parts of carrots. It is primarily included in pet food to enhance dietary fibre content, supporting digestive health and stool quality. Carrot fibre is used in its natural form, retaining its functional properties without chemical alteration. Its inclusion helps optimise gut function and contributes to the overall texture and structure of the finished product.

Carrot fibre is included as a cost-effective, label-friendly source of dietary fibre that helps improve stool quality and product texture. It also appeals to consumers seeking recognisable, natural ingredients in pet food formulations.

Apium Graveolens, E416, Celeriac, Ajmoda

Celery is a plant-based ingredient derived from the stalks of the Apium graveolens plant. It is included in pet food primarily for its fibre content and as a source of vitamins and minerals, supporting digestive health and overall wellbeing. Celery is used in its natural form, ensuring pets benefit from its inherent nutrients and phytonutrients without synthetic alteration.

Celery is included as a label-friendly ingredient to appeal to health-conscious consumers, enhancing the product’s perceived nutritional value. It may also contribute trace vitamins and fibre, though its functional impact on the pet’s diet is minimal.

Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Cucurbita Pepo, Cucurbita Maxima, Cucurbita Moschata, Pepo

Pumpkin is a plant-derived ingredient sourced from the fruit of the Cucurbita pepo species. It is primarily included in pet food for its dietary fibre content, which supports digestive health and regularity. Pumpkin is used in its natural form, either as fresh, cooked, or dehydrated flesh, providing a source of vitamins, minerals, and antioxidants beneficial to overall wellbeing.

Pumpkin is included as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components, while also serving as a cost-effective source of fibre and moisture to support digestive health and product texture. Its inclusion can enhance marketing appeal without significantly increasing formulation costs.

Malus Domestica, Pyrus Malus, Malus Pumila, E Malus

Apple is a fruit derived from the Malus domestica tree, classified as a plant-based ingredient. It is primarily included in pet food for its dietary fibre, natural antioxidants, and vitamins, supporting digestive health and immune function. Apple is used in its natural, whole form, ensuring pets benefit from its inherent nutrients without synthetic alteration or processing into extracts or concentrates.

Apple is included as a label-friendly ingredient to appeal to consumers seeking recognisable, natural components in pet food. It may also provide a modest source of fibre and natural sweetness to enhance palatability.

E170, Elemental Calcium, Ca, Calcium Metal

Calcium is an essential mineral derived from natural sources such as limestone or marine shells. It plays a critical role in supporting healthy bone and teeth development, nerve transmission, and muscle function in pets. Calcium is not used in its raw or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds like calcium carbonate or calcium phosphate to optimise absorption.

Calcium is included as an essential mineral to support bone development and maintenance in pets, ensuring nutritional adequacy according to regulatory standards. It may also serve as a functional additive to optimise product texture and stability.

Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163

Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.

Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.

Algal Meal, Algae Biomass Meal, Dried Algae, Microalgae Meal

Algae meal is a plant-derived ingredient sourced from various species of algae, commonly cultivated in controlled aquatic environments. It serves as a rich source of essential fatty acids, particularly omega-3s, as well as protein and micronutrients. In pet food, algae meal is used in its natural, dried form to optimise nutritional value and support skin, coat, and cognitive health in pets.

Algae meal is included as a sustainable protein and omega-3 fatty acid source, offering a cost-effective alternative to traditional animal-based ingredients. Its presence also supports marketing claims related to novel, environmentally friendly nutrition.

Micronutrients, Essential Nutrients, Dietary Micronutrients, Nutrient Elements

Vitamins and minerals are essential micronutrients derived from both animal and plant sources, as well as synthesised compounds. They play a critical role in supporting metabolic processes, immune function, and overall health in pets. These nutrients are not used in their natural elemental or raw forms; instead, they are incorporated as specific compounds, such as salts or chelates, to optimise safety, stability, and bioavailability.

Vitamins and minerals are included to ensure the product meets established nutritional standards for complete and balanced pet food, supporting overall health and wellbeing. Their addition allows manufacturers to compensate for any nutrient losses during processing and to optimise the nutritional profile regardless of ingredient variability.

Sodium Chloride, NaCl, Table Salt, E535

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Lecithin (Helianthus Annuus), E322 (Helianthus Annuus), Helianthus Annuus Lecithin, Sunflower Phospholipids

Sunflower lecithin is a plant-derived ingredient extracted from sunflower seeds. It serves primarily as an emulsifier, helping to blend fats and water in pet food formulations, and also provides a source of phospholipids that support cellular health. Sunflower lecithin is not used in its raw seed form but is processed and utilised as a purified lecithin extract to optimise functionality and digestibility.

Sunflower lecithin is included as an emulsifier to improve the texture and consistency of pet food, ensuring fats and water-based ingredients remain blended. It also serves as a label-friendly alternative to synthetic emulsifiers, appealing to consumers seeking natural-sounding ingredients.

Algae Extract, Marine Algae Extract, Macrocystis Pyrifera Extract, Laminaria Digitata Extract

Seaweed extract is a plant-derived ingredient sourced from various marine algae species. It is primarily included in pet food for its rich content of vitamins, minerals, and antioxidants, supporting immune health and overall wellbeing. Rather than using whole seaweed, manufacturers utilise a concentrated extract to optimise nutrient availability and ensure consistent quality, making it more effective and digestible for pets.

Seaweed extract is included as a natural source of minerals, trace elements, and dietary fibre, supporting nutritional labelling claims and marketing appeal. It may also function as a natural thickener or stabiliser, contributing to product texture and shelf stability.

Olea Europaea Extract, Olive Leaf Extract, Olea Europaea Leaf Extract, Olea Europaea Fruit Extract

Olive extract is a plant-derived ingredient obtained from the leaves or fruit of the olive tree (Olea europaea). It is primarily included in pet food for its antioxidant properties, supporting cellular health and immune function. Olive extract is not used in its whole form; instead, concentrated extracts are utilised to optimise the delivery of beneficial polyphenols such as oleuropein.

Olive extract is included as a natural antioxidant to help preserve the freshness and stability of the product, potentially extending shelf life. It may also serve as a label-friendly ingredient, appealing to consumers seeking natural additives.

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid

Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.

Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.