Senior Liver, Sweet Potato and Turmeric Treats

Ipomoea Batatas Flour, Batatas Flour, Camote Flour, Kumara Flour

Sweet potato flour is a plant-derived ingredient made by drying and finely grinding sweet potatoes. It serves as a source of complex carbohydrates and dietary fibre, supporting digestive health and providing sustained energy. Sweet potato flour is used in its natural form, retaining the nutritional benefits of the whole vegetable while offering a gluten-free alternative for pet food formulations.

Sweet potato flour is included as a cost-effective, label-friendly carbohydrate source that provides bulk and energy while appealing to consumers seeking recognisable, natural ingredients. It may also contribute to product texture and palatability.

Date Fruit Paste, Phoenix Dactylifera Paste, Date Puree, Date Mass

Date paste is a plant-derived ingredient made by blending whole dates into a smooth, natural form. Sourced from the fruit of the date palm, it serves as a natural sweetener and source of dietary fibre, vitamins, and minerals. In pet food, date paste is used in its unprocessed, whole-food state to enhance palatability and provide nutritional benefits.

Date paste is included as a natural sweetener and binding agent, helping to improve palatability and texture in pet food formulations. It also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, minimally processed components.

Rice Malt Syrup, Rice Syrup, Oryza Sativa Syrup, Oryza Sativa Extract

Brown rice syrup is a plant-derived sweetener produced by enzymatically breaking down the starches in brown rice. It serves primarily as a carbohydrate source, providing energy and enhancing palatability in pet foods. Brown rice syrup is used in its processed syrup form, not as whole rice, to ensure digestibility and consistent texture. This ingredient offers a natural alternative to refined sugars.

Brown rice syrup is included as a cost-effective carbohydrate source and natural sweetener to enhance palatability and energy content. It also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, minimally processed components.

Gram Flour, Besan, Garbanzo Bean Flour, Cicer Arietinum Flour

Chickpea flour is a plant-derived ingredient made by grinding dried chickpeas (Cicer arietinum) into a fine powder. It serves as a source of protein, dietary fibre, and complex carbohydrates, supporting digestive health and energy levels in pets. Chickpea flour is used in its natural form, providing a gluten-free alternative to traditional grain flours in premium pet food formulations.

Chickpea flour is included as a cost-effective, plant-based protein and carbohydrate source that can help optimise product texture and nutritional profile. It also serves as a label-friendly ingredient appealing to consumers seeking grain-free or alternative protein options.

Milled Flaxseed, Ground Flaxseed, Linum Usitatissimum, Flaxseed Meal

BevFlax® is a premium flaxseed ingredient derived from the seeds of the flax plant (Linum usitatissimum), a plant-based source. It is primarily included in pet food for its high content of omega-3 fatty acids, dietary fibre, and lignans, supporting skin, coat, and digestive health. BevFlax® is used in its natural, whole food form to maximise nutritional benefits and bioavailability.

BevFlax® is included as a functional ingredient to provide a source of dietary fibre and omega-3 fatty acids, supporting digestive health and skin condition in pets. Its inclusion also serves as a label-friendly addition, appealing to consumers seeking natural and recognisable ingredients.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.

Trametes Versicolor Powder, Coriolus Versicolor Powder, Yun Zhi Powder, Kawaratake Powder

Turkey Tail Mushroom Powder is a finely milled supplement derived from the fruiting bodies of the turkey tail mushroom (Trametes versicolor), a fungus native to forested regions. Used in its natural, powdered form, it is valued for its rich content of polysaccharides and antioxidants. Its primary purpose is to support immune health and provide bioactive compounds that may promote overall wellbeing in pets.

Turkey tail mushroom powder is included as a functional ingredient to support immune health claims and enhance the product’s marketing appeal with a label-friendly, recognisable superfood. Its addition allows manufacturers to target health-conscious consumers seeking natural wellness benefits for their pets.

Lecithin (Helianthus Annuus), E322 (Helianthus Annuus), Helianthus Annuus Lecithin, Sunflower Phospholipids

Sunflower lecithin is a plant-derived ingredient extracted from sunflower seeds. It serves primarily as an emulsifier, helping to blend fats and water in pet food formulations, and also provides a source of phospholipids that support cellular health. Sunflower lecithin is not used in its raw seed form but is processed and utilised as a purified lecithin extract to optimise functionality and digestibility.

Sunflower lecithin is included as an emulsifier to improve the texture and consistency of pet food, ensuring fats and water-based ingredients remain blended. It also serves as a label-friendly alternative to synthetic emulsifiers, appealing to consumers seeking natural-sounding ingredients.

Bovine Liver, Bos Taurus Liver, Ox Liver, Cattle Liver

Beef liver is an animal-derived organ meat sourced from cattle, valued for its rich nutrient profile. It serves as a concentrated source of high-quality protein, essential vitamins such as A and B12, and minerals like iron and zinc. In pet food, beef liver is used in its natural, whole-food form, providing both palatability and significant nutritional benefits to support overall health.

Beef liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, improving flavour to increase acceptance by pets.

Chicory Root Fibre, Fructan, EINECS 232-684-3, Fructooligosaccharide

Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.

Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.

Cocos Nucifera Oil, Copra Oil, E472c, Coconut Fat

Coconut oil is a plant-derived oil extracted from the flesh of mature coconuts. It is primarily included in pet food for its energy-dense medium-chain triglycerides, which support healthy skin, coat, and metabolism. Coconut oil is used in its natural, refined form, ensuring it is safe and readily digestible for pets while delivering its functional nutritional benefits.

Coconut oil is included as a source of medium-chain triglycerides, which are marketed for their potential health benefits and digestibility. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium pet food formulations.

2-Amino-2-Deoxy-D-Glucose, D-Glucosamine, Chitosamine, 2-Amino-2-Deoxyglucose

Glucosamine is an amino sugar compound typically derived from shellfish or produced synthetically. It is included in pet food primarily to support joint health by aiding cartilage maintenance and repair. Glucosamine is not used in its natural raw form; instead, it is utilised as a stabilised compound, such as glucosamine hydrochloride or glucosamine sulphate, to optimise safety, stability, and absorption in pets.

Glucosamine is included as a functional additive to support joint health and mobility, particularly in senior or large-breed pets. Its presence also serves as a marketing feature, appealing to consumers seeking products with perceived health benefits for their pets.

Citrus Extract, Citrus Spp. Extract, Citrus Fruit Extract, Citrus Bioflavonoid Extract

Natural citrus extract is derived from the peels and pulp of citrus fruits, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant properties, which help preserve freshness and support immune health. This ingredient is used in its natural form, ensuring the beneficial compounds from citrus are retained without synthetic alteration.

Natural citrus extract is included as a natural preservative to help extend shelf life and maintain product freshness. It may also serve as a label-friendly ingredient, appealing to consumers seeking natural additives.

Pink Rock Salt, Pink Halite, Sendha Namak, Saindhava Lavana

Himalayan rock salt is a mineral ingredient sourced from ancient salt deposits in the Himalayan region. It is primarily included in pet food to provide essential electrolytes, such as sodium and trace minerals, supporting hydration and nerve function. Rather than being used in its raw crystalline form, it is finely ground to ensure even distribution and safe consumption in pet food formulations.

Himalayan rock salt is included as a mineral source to provide essential electrolytes and support overall nutrient balance in pet food formulations. Its distinctive origin and appearance also serve as a marketing feature, appealing to consumers seeking premium or natural-sounding ingredients.

Ascorbic Acid, L-Ascorbic Acid, E300, L-Threo-Hex-2-Enono-1,4-Lactone

Vitamin C, also known as ascorbic acid, is a water-soluble vitamin of plant origin commonly included in pet food formulations. Its primary purpose is to support immune function and act as an antioxidant, helping to protect cells from oxidative damage. Vitamin C is not used in its natural fruit form but is instead utilised as a synthesised compound to ensure stability and consistent dosage.

Vitamin C is included as an antioxidant to help preserve the freshness and stability of the product by slowing oxidation. It may also be added for its perceived health benefits, supporting marketing claims related to immune support.

Nicotinic Acid, Niacin, Pyridine-3-Carboxylic Acid, E375

Vitamin B3, also known as niacin, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin and nervous system function. In pet food, Vitamin B3 is not used in its raw form but is typically included as niacinamide or nicotinic acid to optimise safety and absorption.

Vitamin B3 is included as an essential nutrient to support metabolic function and overall health in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.

Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin

Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.

Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.