Rottweiler Puppy Dry Dog Food

Dried Poultry Protein, Poultry Protein Concentrate, Hydrolysed Poultry Protein, Gallus Spp. Protein

Dehydrated poultry protein is a concentrated animal-derived ingredient produced by removing moisture from poultry meat. It serves as a rich source of highly digestible protein, supporting muscle maintenance and overall health in pets. Rather than using whole poultry, this ingredient is utilised in a dehydrated, powdered form to optimise protein content and shelf stability in premium pet foods.

Dehydrated poultry protein is included as a concentrated, cost-effective source of animal protein to support muscle maintenance and overall nutrition. Its use also allows manufacturers to optimise protein levels while controlling moisture content for improved product stability.

Oryza Sativa, Paddy, Oryza Sativa Grain, Oryza Spp.

Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.

Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.

Plant Protein Isolate, Isolated Plant Protein, Isolated Vegetable Protein, Plant Protein Concentrate

Vegetable protein isolate is a concentrated protein ingredient derived from plant sources such as peas or soy. It is primarily included in pet food to boost protein content and support muscle maintenance and overall health. Rather than using whole plants, the protein is extracted and isolated to maximise purity and digestibility, making it a highly bioavailable and functional protein source for pets.

Vegetable protein isolate is included as a cost-effective, concentrated protein source to help meet nutritional requirements while managing formulation costs. It also allows manufacturers to optimise protein content without relying solely on animal-derived ingredients.

Corn Flour, Zea Mays Flour, Zea Mays, E160b

Maize flour is a finely ground powder derived from whole maize (corn) kernels, making it a plant-based ingredient. It serves primarily as a carbohydrate source, providing energy and aiding in kibble structure. In pet food, maize flour is used in its natural, milled form rather than as a raw kernel, ensuring digestibility and consistent nutrient delivery.

Maize flour is included as a cost-effective carbohydrate source that provides energy and helps achieve the desired texture in pet food formulations. It also serves as a bulk-adding agent, allowing manufacturers to optimise production costs while maintaining product consistency.

Corn, Zea Mays, Sweetcorn, Indian Corn

Maize is a cereal grain derived from the plant Zea mays and is commonly used in pet food as a source of carbohydrates and energy. It provides essential nutrients such as dietary fibre, vitamins, and minerals. In pet food formulations, maize is typically used in its natural, whole or ground form, allowing for optimal digestibility and nutrient availability for pets.

Maize is included as a cost-effective carbohydrate source that provides energy and helps maintain product texture. It also serves as a bulk-adding agent, supporting kibble structure and processing efficiency.

Rendered Fat, Tallow, Lard, E471

Animal fat is a lipid ingredient derived from the tissue of animals, commonly sourced from poultry, beef, or lamb. It serves as a concentrated source of energy and enhances palatability in pet foods. Animal fat is used in its rendered form, not as raw tissue, to ensure safety, stability, and optimal absorption of essential fatty acids for pets’ health and wellbeing.

Animal fat is included as a cost-effective energy source and to enhance palatability, making the product more appealing to pets. It also contributes to the texture and mouthfeel of the final product.

Dried Pork Protein, Porcine Protein Concentrate, Porcine Protein Isolate, Sus Scrofa Protein

Dehydrated pork protein is an animal-derived ingredient produced by removing moisture from pork to concentrate its protein content. It serves as a high-quality source of essential amino acids, supporting muscle maintenance and overall health in pets. This ingredient is not used in its raw form; instead, it is processed and dehydrated to optimise digestibility, nutrient density, and shelf stability.

Dehydrated pork protein is included as a concentrated, highly digestible animal protein source to support muscle maintenance and overall nutrition. Its use allows manufacturers to optimise protein content while controlling moisture levels for improved product stability and shelf life.

Triticum Aestivum Flour, White Flour, Plain Flour, All-Purpose Flour

Wheat flour is a finely milled powder derived from the grinding of wheat grains, a plant-based ingredient commonly used in pet foods. Its primary purpose is to provide a source of carbohydrates for energy, as well as some protein and dietary fibre. Wheat flour is utilised in its natural form, making it a functional ingredient for binding and texture in pet food formulations.

Wheat flour is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. It also serves as a functional binding agent, helping to improve texture and product consistency.

Hydrolysed Animal Derivative, Hydrolysed Animal Extract, Hydrolysed Animal Peptides, Hydrolysed Animal Protein Hydrolysate

Hydrolysed animal protein is a protein ingredient derived from animal sources, such as poultry or fish, that has been broken down into smaller peptides and amino acids through a process called hydrolysis. Its primary purpose is to provide highly digestible protein, supporting muscle maintenance and overall health. Rather than using whole animal tissue, this ingredient is utilised in its hydrolysed form to optimise digestibility and reduce allergenic potential.

Hydrolysed animal protein is included as a highly digestible protein source that can help reduce the risk of allergic reactions in sensitive pets. It also enhances palatability, making the product more appealing to animals.

Ispaghula Husk, Plantago Ovata Husk, Blond Psyllium, Plantago Ovata

Psyllium husk is a plant-derived ingredient sourced from the outer coating of Plantago ovata seeds. It is primarily included in pet food as a soluble fibre to support digestive health and promote regular bowel movements. Psyllium husk is used in its natural form, allowing pets to benefit from its gentle bulking and water-absorbing properties, which help optimise gastrointestinal function.

Psyllium husk is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a cost-effective bulking agent to optimise stool quality and product texture.

Plantago Ovata Seed, Ispaghula Seed, Blond Psyllium, Plantago Spp. Seed

Psyllium seed is derived from the seeds of the Plantago ovata plant, a botanical source native to parts of Asia and the Mediterranean. It is primarily included in pet food for its high soluble fibre content, which supports digestive health and regular bowel movements. Psyllium seed is used in its natural, whole form, ensuring optimal fibre delivery and functional benefits for pets.

Psyllium seed is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. Its addition can also help optimise stool quality and may appeal to consumers seeking recognisable, health-oriented ingredients on the label.

Yeast Extract, Hydrolysed Yeast Extract, Autolysed Yeast, Saccharomyces Cerevisiae Extract

Hydrolysed yeast is a processed ingredient derived from the breakdown of yeast cells, typically sourced from Saccharomyces cerevisiae, a type of fungus. It is primarily included in pet food for its highly digestible protein content and as a source of bioactive peptides. Rather than being used in its whole, natural form, yeast is hydrolysed to enhance nutrient availability and palatability.

Hydrolysed yeast is included as a palatability enhancer and digestible protein source, improving flavour and amino acid profile in pet food. It may also support label-friendly marketing by appealing to consumers seeking functional or natural-sounding ingredients.

Hydrolysed Crustacea, Hydrolysed Shellfish, Hydrolysed Prawn Extract, Hydrolysed Crustacea Extract

Hydrolysed crustaceans are animal-derived ingredients produced by breaking down the proteins of crustaceans such as shrimp or crab into smaller peptides. This process enhances digestibility and reduces allergenic potential, making it beneficial for pets with sensitivities. Hydrolysed crustaceans are not used in their whole, natural form but are specifically processed to optimise nutrient absorption and functional benefits in pet food formulations.

Hydrolysed crustaceans are included as a source of highly digestible animal protein and to provide specific amino acids or bioactive peptides that may support joint health or skin function. Their inclusion can also serve as a marketing differentiator, appealing to consumers seeking novel or premium ingredients.

Autolysed Yeast, Yeast Autolysate, Hydrolysed Yeast, Saccharomyces Cerevisiae Extract

Yeast extract is a concentrated derivative of yeast cells, typically sourced from Saccharomyces cerevisiae, a type of fungus. It is primarily included in pet food as a natural flavour enhancer and a source of B vitamins and amino acids. Rather than using whole yeast, yeast extract is utilised in its processed form to optimise nutrient availability and palatability for pets.

Yeast extract is included as a palatability enhancer to improve the flavour profile of pet food, making it more appealing to animals. It may also serve as a source of nutrients such as B vitamins, supporting marketing claims of added nutritional value.

Calendula Officinalis Extract, Calendula Extract, Calendula Officinalis Flower Extract, E160b

Marigold extract is a plant-derived ingredient sourced from the flowers of the marigold (Tagetes species). It is primarily included in pet food for its natural antioxidant properties, particularly due to its lutein content, which supports eye health and immune function. Marigold extract is utilised in a concentrated form rather than as whole flowers, ensuring consistent potency and bioavailability in pet diets.

Marigold extract is included as a natural source of lutein to support eye health and provide antioxidant benefits, which can be highlighted in marketing to appeal to health-conscious consumers. Its presence also enhances the product’s label appeal by signalling the inclusion of botanicals.

Hydrolysed Collagen, Collagen Hydrolysate, Gelatine Hydrolysate, Collagen Peptides

Hydrolysed cartilage is an animal-derived ingredient sourced primarily from poultry or bovine connective tissue. It is included in pet food for its high collagen content, supporting joint health and mobility. Rather than being used in its raw form, cartilage undergoes hydrolysis—a process that breaks down proteins into smaller peptides—enhancing digestibility and bioavailability for optimal nutritional benefit.

Hydrolysed cartilage is included as a source of collagen and amino acids, supporting joint health claims and appealing to consumers seeking functional benefits for their pets. Its processed form also enhances digestibility and can be used to differentiate products in a competitive market.

Retinol, Retinyl Palmitate, Retinyl Acetate, E160a

Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.

Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.

Cholecalciferol, Colecalciferol, Calciol, E671

Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.

Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.

Ferrum, Fe, E1, Elemental Iron

Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.

Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.

Elemental I, E127, Iodum, CAS 7553-56-2

Iodine is an essential trace mineral sourced primarily from seaweed or mineral deposits. It plays a critical role in supporting healthy thyroid function and hormone production in pets. Iodine is not used in its natural elemental form due to safety and bioavailability concerns; instead, it is typically incorporated as a compound such as potassium iodide or calcium iodate to optimise absorption and efficacy.

Iodine is included as an essential trace mineral to support thyroid function and overall metabolic health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Cu, ECP, CI 77400, C.I. 77400

Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.

Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

E34, Manganum, Mn, EINECS 231-105-1

Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.

Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Zn, E579, Zincum, CI 77947

Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.

Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Selen, E578, Atomic Number 34, Se

Selenium is an essential trace mineral sourced from the earth, typically derived from plant or yeast-based compounds for pet food use. It plays a crucial role in supporting antioxidant defences and thyroid function. Selenium is not used in its natural, raw metallic state; instead, it is utilised as a safe, bioavailable compound such as sodium selenite or selenomethionine to optimise absorption and efficacy.

Selenium is included as an essential trace mineral to meet nutritional requirements and support overall health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food formulations.

L-Carnitine, Levocarnitine, Vitamin Bt, E306

Carnitine is a naturally occurring compound derived from animal sources, primarily meat and fish. It plays a crucial role in energy metabolism by transporting fatty acids into the mitochondria for cellular energy production. In pet food, carnitine is utilised in a synthesised, bioavailable form rather than its raw state, ensuring optimal absorption and safety for companion animals.

Carnitine is included as a functional ingredient to support fat metabolism and energy production, particularly in formulas targeting active or senior pets. Its addition allows manufacturers to market the product as supporting heart health and weight management.

Natural Zeolite, Zeolite Clinoptilolite, Sedimentary Zeolite, E567

Clinoptilolite of sedimentary origin is a naturally occurring mineral from the zeolite group, sourced from ancient volcanic ash deposits. It is primarily included in pet food for its ability to bind toxins and support digestive health. Rather than being used in its raw mineral state, clinoptilolite is processed and purified to ensure safety and optimise its functional benefits in animal nutrition.

Clinoptilolite of sedimentary origin is included as a functional additive to act as an anti-caking agent and to support digestive health by binding toxins and optimising stool quality. Its use can also enhance product stability and improve the overall handling of the finished pet food.

Yucca Schidigera Extract, Yucca Spp. Extract, Yucca Mohave Extract, Cassava Extract

Yucca extract is derived from the Yucca schidigera plant, a perennial native to arid regions of North America. Primarily included in pet food for its natural saponins, yucca extract helps reduce stool odour and supports digestive health. It is utilised in a processed extract form rather than as the whole plant, ensuring consistent potency and safety for animal consumption.

Yucca extract is included as a natural deodorising agent to reduce stool and urine odour, enhancing the perceived cleanliness of the pet and its environment. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

Antimicrobials, E Numbers, Food Additives, Chemical Preservatives

Preservatives are compounds added to pet food to inhibit the growth of spoilage microorganisms and extend shelf life. Originating from both synthetic and natural sources, their primary function is to maintain product safety and freshness. Preservatives are not used in their raw or elemental state; instead, they are incorporated as specific compounds, such as mixed tocopherols or potassium sorbate, to optimise efficacy and safety for pets.

Preservatives are included to extend the product’s shelf life by inhibiting the growth of spoilage organisms and maintaining freshness during storage and distribution. Their use helps ensure product safety and stability, reducing waste and optimising inventory management.

Antioxidant Agents, Free Radical Scavengers, E306, E321

Antioxidants are compounds sourced from both plant and synthetic origins, commonly added to pet food to protect fats and oils from oxidation, thereby preserving freshness and nutritional quality. Their primary function is to neutralise free radicals, supporting cellular health. Antioxidants are not used in their raw or isolated chemical state; instead, specific forms such as mixed tocopherols or ascorbate compounds are utilised for safety and efficacy.

Antioxidants are included to prevent the oxidation of fats and oils, thereby extending the product’s shelf life and maintaining nutritional quality. They also help preserve colour and flavour, supporting product stability and consumer appeal.