Urinary S/O Wet Dog Food

Swine By-Products, Sus Scrofa By-Products, Porcine By-Products, Porcine Offal

Pork by-products are animal-derived ingredients sourced from non-rendered, clean parts of pigs, excluding meat, such as organs and tissues. They are included in pet food primarily for their high-quality protein, essential amino acids, and micronutrients. Pork by-products are used in their natural, edible form, providing a nutrient-dense addition that supports overall health and palatability in pet diets.

Pork by-products are included as a cost-effective source of animal protein and essential nutrients, utilising parts of the animal not typically consumed by humans. Their use allows manufacturers to optimise nutritional value while maintaining competitive pricing.

Poultry By-Product Meal, Gallus Spp. By-Products, Avian By-Products, Rendered Poultry By-Products

Poultry by-products are animal-derived ingredients sourced from the non-rendered, clean parts of poultry, such as organs and tissues, excluding feathers, heads, feet, and intestines. They provide a concentrated source of protein, essential amino acids, vitamins, and minerals, supporting overall pet health. Poultry by-products are used in their processed form, ensuring safety, digestibility, and optimal nutrient availability for pets.

Poultry by-products are included as a cost-effective source of animal protein and essential nutrients, utilising parts of the bird not typically consumed by humans. Their use allows manufacturers to optimise ingredient yield and maintain product affordability while meeting nutritional requirements.

Corn Flour, Zea Mays Flour, Zea Mays, E160b

Maize flour is a finely ground powder derived from whole maize (corn) kernels, making it a plant-based ingredient. It serves primarily as a carbohydrate source, providing energy and aiding in kibble structure. In pet food, maize flour is used in its natural, milled form rather than as a raw kernel, ensuring digestibility and consistent nutrient delivery.

Maize flour is included as a cost-effective carbohydrate source that provides energy and helps achieve the desired texture in pet food formulations. It also serves as a bulk-adding agent, allowing manufacturers to optimise production costs while maintaining product consistency.

Microcrystalline Cellulose, Powdered Cellulose, E460, Cellulosum

Cellulose powder is a plant-derived ingredient sourced primarily from wood pulp. It serves as an insoluble dietary fibre, supporting digestive health and stool quality in pets. Rather than being used in its raw, fibrous state, cellulose is processed into a fine powder to optimise its functional benefits and ensure safe, consistent inclusion in pet food formulations.

Cellulose powder is included as a cost-effective fibre source to aid stool quality and promote digestive health. It also functions as a bulk-adding agent, helping to control calorie density in pet food formulations.

Maize Starch Mixture, Zea Mays Starch Mixture, Maizena Mixture, E1401 Mixture

Corn starch mixture is a refined carbohydrate derived from the endosperm of corn kernels, making it a plant-based ingredient. It is primarily used as a thickening agent and to improve the texture and digestibility of pet foods. Rather than being used in its whole form, corn starch is processed and utilised as a purified powder to ensure consistency, safety, and optimal absorption.

Corn starch mixture is included as a cost-effective carbohydrate source and bulk-adding agent, helping to optimise product texture and manufacturing efficiency. It also contributes to binding and stability, supporting the overall structure and shelf life of the finished pet food.

Helianthus Annuus Oil, Sunflower Seed Oil, E471 (Sunflower), Sunflower Oil

Refined sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It is primarily included in pet food as a source of energy and essential fatty acids, particularly linoleic acid, which supports skin and coat health. Rather than being used in its raw form, sunflower oil is refined to remove impurities, ensuring safety, stability, and optimal nutrient absorption.

Refined sunflower oil is included as a cost-effective fat source to provide essential fatty acids and improve the palatability of the product. Its neutral flavour and stability also help optimise shelf life without affecting the overall taste profile.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Porcine Blood, Sus Scrofa Blood, Pig Blood, Porcine Plasma

Pork blood products are derived from the blood of pigs and are classified as animal-based ingredients. They are primarily included in pet food for their high-quality protein and rich iron content, supporting muscle development and oxygen transport. These products are not used in their raw liquid form; instead, they are processed and dried to ensure safety, stability, and optimal nutrient absorption in pet diets.

Pork blood products are included as a cost-effective, highly digestible source of animal protein and essential minerals. They also enhance the nutritional profile and palatability of the final product.

Fish Liver Oil, Oleum Piscis, Oleum Jecoris, Oleum Piscarium

Fish oil is a nutrient-rich oil derived from the tissues of oily fish, making it an animal-based ingredient. It is primarily included in pet food for its high content of omega-3 fatty acids, which support skin, coat, and joint health. Fish oil is utilised in a purified, liquid form rather than as whole fish, ensuring optimal absorption and safety for pets.

Fish oil is included as a source of omega-3 fatty acids to support skin, coat, and joint health, enhancing the nutritional profile of the product. Its presence also serves as a marketing point, appealing to consumers seeking functional health benefits for their pets.

Calendula Officinalis Meal, Calendula Meal, Dried Calendula Officinalis, Dried Calendula Meal

Marigold meal is a plant-derived ingredient made from the dried and ground flowers of the marigold (Tagetes erecta). It is primarily included in pet food for its natural lutein content, which supports eye health and provides antioxidant benefits. Marigold meal is used in its natural, whole-food form, ensuring the retention of its beneficial carotenoids and phytonutrients.

Marigold meal is included as a natural colourant to enhance the visual appeal of pet food and as a label-friendly ingredient that may appeal to consumers seeking botanicals. It may also be used for its potential antioxidant properties, supporting product marketing claims.

Cholecalciferol, Colecalciferol, Calciol, E671

Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.

Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.

Ferrum, Fe, E1, Elemental Iron

Iron is an essential mineral sourced from both animal and plant origins, crucial for oxygen transport and energy metabolism in pets. Its primary benefit is supporting healthy red blood cell formation and preventing anaemia. Iron is not used in its natural, raw, or metallic state; instead, it is utilised in pet food as safe, bioavailable compounds such as iron sulphate or iron proteinate to optimise absorption.

Iron is included as an essential mineral to support healthy blood function and overall metabolism in pets. Its addition ensures the product meets nutritional requirements and regulatory standards for complete and balanced pet food.

Elemental I, E127, Iodum, CAS 7553-56-2

Iodine is an essential trace mineral sourced primarily from seaweed or mineral deposits. It plays a critical role in supporting healthy thyroid function and hormone production in pets. Iodine is not used in its natural elemental form due to safety and bioavailability concerns; instead, it is typically incorporated as a compound such as potassium iodide or calcium iodate to optimise absorption and efficacy.

Iodine is included as an essential trace mineral to support thyroid function and overall metabolic health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Cu, ECP, CI 77400, C.I. 77400

Copper is an essential trace mineral sourced from the earth and is vital for numerous physiological functions in pets. It primarily supports red blood cell formation, connective tissue development, and immune system health. Copper is not used in its natural metallic state; instead, it is incorporated into pet food as safe, bioavailable compounds such as copper sulphate or copper proteinate to optimise absorption and efficacy.

Copper is included as an essential trace mineral to meet nutritional requirements for dogs, supporting enzyme function and red blood cell formation. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.

E34, Manganum, Mn, EINECS 231-105-1

Manganese is an essential trace mineral sourced from the earth and is vital for numerous metabolic processes in pets. It primarily supports bone development, enzyme function, and antioxidant defence. Manganese is not used in its natural metallic state; instead, it is incorporated into pet food as a safe, bioavailable compound such as manganese sulphate or manganese oxide to optimise absorption and efficacy.

Manganese is included as an essential trace mineral to support metabolic and skeletal health in pets, fulfilling nutritional requirements for complete and balanced pet food. Its addition ensures compliance with regulatory standards and appeals to consumers seeking scientifically formulated diets.

Zn, E579, Zincum, CI 77947

Zinc is an essential trace mineral sourced from the earth and is vital for numerous biological functions in pets, including immune support and skin health. In pet food, zinc is not used in its natural metallic state; instead, it is utilised as a compound such as zinc sulphate or zinc chelate to optimise safety and absorption, ensuring pets receive its full nutritional benefit.

Zinc is included as an essential trace mineral to support immune function, skin health, and overall metabolic processes in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling standards for complete and balanced pet foods.

Sodium Hydrogen Sulphate, Monosodium Sulphate, Acid Sodium Sulphate, Sodium Acid Sulphate

Sodium bisulphate is a mineral-derived compound commonly used in pet food as an acidifier. Originating from the reaction of sodium chloride and sulphuric acid, it is not used in its natural raw or metallic state but is instead utilised as a specific salt to ensure safety and optimal absorption. Its primary function is to help maintain urinary health by controlling urine pH.

Sodium bisulphate is included as an acidulant to help control pH levels, thereby inhibiting microbial growth and extending product shelf life. Its use also supports consistent product quality and safety during storage and distribution.