Beef Hip and Joint Jerky Dog Treats

Bovine Meat, Bos Taurus, Ox Meat, Cow Meat

Beef is the muscle meat derived from cattle, categorised as an animal-based ingredient. It serves as a rich source of high-quality protein, essential amino acids, iron, and B vitamins, supporting muscle maintenance and overall health in pets. In premium pet foods, beef is typically included in its natural, whole-food form, ensuring optimal nutrient availability and palatability.

Beef is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.

Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin

Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.

Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.

Solanum Tuberosum, Irish Potato, White Potato, Eirinn Potato

Potato is a starchy tuber derived from the plant Solanum tuberosum, commonly cultivated for both human and animal consumption. In pet food, potato serves primarily as a source of digestible carbohydrates and dietary fibre, supporting energy needs and digestive health. Potato is included in its natural, whole food form, providing a hypoallergenic alternative to common grains in premium pet diets.

Potato is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It also serves as a grain-free alternative to traditional fillers, appealing to consumers seeking grain-free options.

Sodium Chloride, NaCl, Table Salt, E535

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

2-Amino-2-Deoxy-D-Glucose, D-Glucosamine, Chitosamine, 2-Amino-2-Deoxyglucose

Glucosamine is an amino sugar compound typically derived from shellfish or produced synthetically. It is included in pet food primarily to support joint health by aiding cartilage maintenance and repair. Glucosamine is not used in its natural raw form; instead, it is utilised as a stabilised compound, such as glucosamine hydrochloride or glucosamine sulphate, to optimise safety, stability, and absorption in pets.

Glucosamine is included as a functional additive to support joint health and mobility, particularly in senior or large-breed pets. Its presence also serves as a marketing feature, appealing to consumers seeking products with perceived health benefits for their pets.

Acidulant, Acidity Regulator, E Acidifier, Acidity Corrector

Food acid is a functional ingredient derived from either natural or synthetic sources, commonly used in pet food to regulate acidity and preserve freshness. Its primary purpose is to maintain optimal pH levels, which helps inhibit spoilage and supports product stability. Food acids are not used in their raw or elemental form; instead, they are utilised as safe, food-grade acid compounds suitable for animal consumption.

Food acid is included to regulate the pH of the product, enhancing preservation and extending shelf life. It also helps maintain product stability and safety by inhibiting the growth of spoilage microorganisms.

Chondroitin Sulphate, Chondroitin Polysulphate, Chondroitin Sulphate Sodium, Chondroitin Sulphate (Haliotis Spp.)

Chondroitin is a naturally occurring compound derived from animal cartilage, commonly sourced from bovine or marine origins. It is primarily included in pet food to support joint health by aiding cartilage resilience and reducing inflammation. Chondroitin is not used in its raw form; instead, it is utilised as chondroitin sulphate, a processed compound that optimises safety and bioavailability for pets.

Chondroitin is included as a functional ingredient to support joint health, appealing to consumers seeking products with perceived health benefits for ageing or active pets. Its presence also serves as a marketing differentiator, allowing manufacturers to position the product as premium or specialised.

Tocopherol, Mixed Tocopherols, E306, Rosemary Extract

Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.

Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.