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WAG (Watch & Grow)
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Plant Based Bites Dog Treats

Plant Based Bites Dog Treats

WAG (Watch & Grow)
WAG Plant Based Bites are bite-sized training treats made from sustainably farmed fruit and vegetables, containing no meat. Free from artificial additives and nasties, with a carbon footprint lower than conventional meat treats. Hypoallergenic and easy to digest. Suited to dogs of all sizes, including those with sensitivities or intolerances to animal proteins. A practical training treat for owners seeking a meat-free option. Does not provide the protein profile of meat-based treats and is intended as a complementary reward within a balanced diet.
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Ingredients
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Size 1
100g

Overview

WAG Plant Based Bites are bite-sized training treats made from sustainably farmed fruit and vegetables, containing no meat. Free from artificial additives and nasties, with a carbon footprint lower than conventional meat treats. Hypoallergenic and easy to digest.

Suited to dogs of all sizes, including those with sensitivities or intolerances to animal proteins. A practical training treat for owners seeking a meat-free option. Does not provide the protein profile of meat-based treats and is intended as a complementary reward within a balanced diet.

Ingredients

Potato Starch, Peanut Butter, Rice Flour, Glycerin, Water, Coconut, Green Banana Flour, Flaxseeds, Lecithin, Citrus Fibre, Cinnamon, Cabbage Extract, Natamycin.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fine white powdery potato starch with a soft, slightly textured surface, commonly used in Australian dog food recipes
Potato Starch
Potato Starch
Solanum Tuberosum Starch, E1401, Native Potato Starch, Potato Flour
Summary
Potato starch is a carbohydrate extracted from the tubers of the potato plant (Solanum tuberosum), a plant-based ingredient. It is primarily included in pet food as a source of easily digestible energy and to improve texture and binding. Potato starch is utilised in its processed, purified form rather than as whole potatoes, ensuring consistency and digestibility in the final product.
Why it's used?
Potato starch is included as a cost-effective carbohydrate source and bulk-adding agent, helping to optimise product texture and binding. It also contributes to a label-friendly formulation that appeals to consumers seeking grain-free options.
Creamy peanut butter spread in a smooth swirl, light brown colour with glossy, thick texture on a flat surface
Peanut Butter
Peanut Butter
Groundnut Paste, Arachis Hypogaea Paste, Nut Paste, Groundnut Butter
Summary
Peanut butter is a plant-derived spread made from ground, roasted peanuts. Sourced from legumes, it is included in pet food primarily for its palatability, healthy fats, and protein content. Peanut butter is used in its natural form, though often without added salt or sugar, to provide energy and support skin and coat health while enhancing flavour and texture in pet diets.
Why it's used?
Peanut butter is included as a palatability enhancer to improve taste and encourage consumption, particularly in treats and specialty products. It also serves as a label-friendly ingredient that appeals to pet owners seeking familiar, human-grade components.
Fine, off-white rice flour with a soft, powdery texture, shown as a loose pile suitable for sensitive dog food recipes
Rice Flour
Rice Flour
Ground Rice, Oryza Sativa Flour, Rice Powder, Oryza Sativa
Summary
Rice flour is a finely milled powder derived from whole or broken rice grains, making it a plant-based ingredient. It is primarily used as a carbohydrate source, providing easily digestible energy and aiding in kibble structure. Rice flour is incorporated in its natural, ground form, not as a raw grain, to optimise digestibility and palatability in pet food formulations.
Why it's used?
Rice flour is included as a cost-effective, easily digestible carbohydrate source that provides energy and helps create a desirable texture in pet food. Its neutral flavour and hypoallergenic properties also make it suitable for sensitive pets and appealing in marketing as a gentle ingredient.
Clear, slightly viscous drop of glycerine with a smooth, glossy texture on a white background
Glycerine
Glycerine
Glycerol, 1,2,3-Propanetriol, E422, Propane-1,2,3-Triol
Summary
Glycerine is a colourless, odourless liquid derived from plant or animal fats. In pet food, it serves primarily as a humectant, helping to retain moisture and improve texture. Glycerine is not used in its natural, raw state but is refined and purified for food-grade applications to ensure safety and optimal absorption. It also aids in palatability and shelf-life extension.
Why it's used?
Glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also acts as a mild sweetener to enhance palatability for pets.
Clear droplet of water with a glossy, smooth texture on a white background, highlighting water as vital for dog hydration
Water
Water
Aqua, Purified Water, Distilled Water, Deionised Water
Summary
Water is a vital ingredient sourced from natural origins and is essential for all living organisms. In pet food, water serves primarily to hydrate, aid in ingredient processing, and ensure proper texture and palatability. It is used in its natural, purified form, not chemically altered, to optimise moisture content and support the overall health and wellbeing of pets.
Why it's used?
Water is included as a processing aid to facilitate mixing and extrusion during manufacturing. It also helps achieve the desired texture and moisture content in the final product.
Fresh coconut pieces with white flesh and brown skin, cut into chunky segments on a plain background
Coconut
Coconut
Cocos Nucifera, Cocos Nucifera Fruit, Cocos Nucifera (Plant), Cocos Nucifera (Fruit)
Summary
Coconut is a plant-derived ingredient sourced from the fruit of the coconut palm (Cocos nucifera). It is primarily included in pet food for its healthy fats, particularly medium-chain triglycerides, which support energy and skin health. Coconut is used in its natural form, such as dried or shredded flesh, ensuring pets benefit from its nutrients and dietary fibre.
Why it's used?
Coconut is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing. It may also serve as a source of dietary fibre and medium-chain fatty acids, contributing to the nutritional profile of the pet food.
Fine, pale beige green banana flour in a soft, powdery mound on a plain background
Green Banana Flour
Green Banana Flour
Banana Flour, Musa Spp. Flour, Unripe Banana Flour, Raw Banana Flour
Summary
Green banana flour is a plant-derived ingredient made from unripe bananas that are peeled, dried, and finely milled. It is primarily included for its high resistant starch content, which supports digestive health and acts as a prebiotic fibre. Green banana flour is used in its natural, whole-food form, ensuring the retention of its nutritional properties and functional benefits in pet food formulations.
Why it's used?
Green banana flour is included as a cost-effective, label-friendly source of dietary fibre and resistant starch, supporting digestive health claims. It also serves as a functional carbohydrate to improve texture and binding in pet food formulations.
Brown linseed seeds with a glossy, smooth surface and oval shape, piled together on a white background
Linseed
Linseed
Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil
Summary
Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.
Why it's used?
Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.
Fine yellow lecithin powder with a slightly grainy texture, commonly used as a supplement ingredient for dogs
Lecithin
Lecithin
Phosphatidylcholine, E322, Soybean Phospholipid, Egg Phospholipid
Summary
Lecithin is a naturally occurring compound derived from plant or animal sources, commonly soybeans or egg yolks. It serves as an emulsifier, helping to blend fats and water in pet food, thereby improving texture and nutrient absorption. Lecithin is not used in its raw form; instead, it is processed and purified to ensure safety, stability, and optimal functionality in pet nutrition.
Why it's used?
Lecithin is included as an emulsifier to improve the texture and consistency of pet food, ensuring fats and water-based ingredients blend smoothly. It may also be used to enhance product stability and shelf life.
Fine, light beige citrus fibre powder with a soft, slightly textured surface, commonly used in dog food for digestive health
Citrus Fibre
Citrus Fibre
Citrus Fiber, E460ii, Citrus Cellulose, Citrus Pulp Fibre
Summary
Citrus fibre is a plant-derived ingredient sourced from the peels of citrus fruits such as oranges and lemons. It is primarily included in pet food to enhance dietary fibre content, supporting digestive health and stool quality. Citrus fibre is used in its natural form, retaining its functional properties without chemical alteration, making it a safe and effective source of soluble and insoluble fibre for pets.
Why it's used?
Citrus fibre is included as a cost-effective, label-friendly source of dietary fibre that can improve stool quality and moisture retention in pet food. It also functions as a natural stabiliser and texturiser, supporting product consistency without synthetic additives.
Fine brown cinnamon powder with a soft, textured surface, ideal as a dog-friendly spice in healthy recipes
Cinnamon
Cinnamon
Cinnamomum Verum, True Cinnamon, Ceylon Cinnamon, Cinnamomum Zeylanicum
Summary
Cinnamon is a spice derived from the inner bark of Cinnamomum trees, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant properties, which help support overall health and wellbeing. Cinnamon is used in its natural, ground form rather than as an extract or synthetic compound, ensuring pets benefit from its inherent phytonutrients and aromatic qualities.
Why it's used?
Cinnamon is included as a label-friendly ingredient to appeal to pet owners seeking natural or holistic additives. It may also be used for its potential antioxidant properties, though its functional impact on pet health is minimal at typical inclusion rates.
Fine purple powder with a smooth, rippled texture, showing cabbage extract used in dog health supplements
Cabbage Extract
Cabbage Extract
Brassica Oleracea Extract, Brassica Oleracea Leaf Extract, Brassica Oleracea (Cabbage) Extract, Brassica Oleracea (Capitata) Extract
Summary
Cabbage extract is a plant-derived ingredient obtained from the leaves of the cabbage (Brassica oleracea). It is primarily included in pet food for its antioxidant properties and as a source of phytonutrients that support overall health. Unlike whole cabbage, cabbage extract is used in a concentrated form to optimise nutrient delivery and ensure consistent quality in formulations.
Why it's used?
Cabbage extract is included as a label-friendly ingredient to appeal to health-conscious consumers by suggesting the presence of natural vegetables. It may also provide minor nutritional benefits and contribute to the product’s overall marketing appeal without significantly impacting formulation costs.
Fine off-white natamycin powder with a soft, smooth texture, used as a natural antifungal for dogs
Natamycin
Natamycin
Pimaricin, E235, Streptomyces Natalensis
Summary
Natamycin is a naturally occurring antifungal compound derived from the bacterium *Streptomyces natalensis*. It is primarily utilised in pet food as a preservative to inhibit the growth of moulds and yeasts, thereby extending shelf life and maintaining product safety. Natamycin is not used in its raw microbial form; instead, it is purified and applied as a food-grade additive for optimal efficacy and safety.
Why it's used?
Natamycin is included as a preservative to inhibit the growth of moulds and yeasts, thereby extending the product’s shelf life and maintaining quality during storage. Its use helps manufacturers ensure product stability without significantly altering flavour or appearance.

About

Brand
WAG (Watch & Grow)
Company
APTCO
Manufactured
Australia
Type
Soft Chew
Life Stage
Adult, Senior
Breed Size
All Breeds
Feeding Type
Treat
Processing Level
High

Product Tags

Poultry Free
Vegan
Gluten Free
Dairy Free

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About the Brand

WAG (Watch & Grow)

WAG provides natural and sustainably sourced air dried treats for dogs including long lasting chews and single ingredient snacks. Explore their full range of ethically sourced kangaroo jerky and deer antlers to give your dog a healthy and boredom busting treat.

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