Plant Based Bites Dog Treats

Solanum Tuberosum Starch, E1401, Native Potato Starch, Potato Flour

Potato starch is a carbohydrate extracted from the tubers of the potato plant (Solanum tuberosum), a plant-based ingredient. It is primarily included in pet food as a source of easily digestible energy and to improve texture and binding. Potato starch is utilised in its processed, purified form rather than as whole potatoes, ensuring consistency and digestibility in the final product.

Potato starch is included as a cost-effective carbohydrate source and bulk-adding agent, helping to optimise product texture and binding. It also contributes to a label-friendly formulation that appeals to consumers seeking grain-free options.

Groundnut Paste, Arachis Hypogaea Paste, Nut Paste, Groundnut Butter

Peanut butter is a plant-derived spread made from ground, roasted peanuts. Sourced from legumes, it is included in pet food primarily for its palatability, healthy fats, and protein content. Peanut butter is used in its natural form, though often without added salt or sugar, to provide energy and support skin and coat health while enhancing flavour and texture in pet diets.

Peanut butter is included as a palatability enhancer to improve taste and encourage consumption, particularly in treats and specialty products. It also serves as a label-friendly ingredient that appeals to pet owners seeking familiar, human-grade components.

Ground Rice, Oryza Sativa Flour, Rice Powder, Oryza Sativa

Rice flour is a finely milled powder derived from whole or broken rice grains, making it a plant-based ingredient. It is primarily used as a carbohydrate source, providing easily digestible energy and aiding in kibble structure. Rice flour is incorporated in its natural, ground form, not as a raw grain, to optimise digestibility and palatability in pet food formulations.

Rice flour is included as a cost-effective, easily digestible carbohydrate source that provides energy and helps create a desirable texture in pet food. Its neutral flavour and hypoallergenic properties also make it suitable for sensitive pets and appealing in marketing as a gentle ingredient.

Glycerol, 1,2,3-Propanetriol, E422, Propane-1,2,3-Triol

Glycerine is a colourless, odourless liquid derived from plant or animal fats. In pet food, it serves primarily as a humectant, helping to retain moisture and improve texture. Glycerine is not used in its natural, raw state but is refined and purified for food-grade applications to ensure safety and optimal absorption. It also aids in palatability and shelf-life extension.

Glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also acts as a mild sweetener to enhance palatability for pets.

Aqua, Purified Water, Distilled Water, Deionised Water

Water is a vital ingredient sourced from natural origins and is essential for all living organisms. In pet food, water serves primarily to hydrate, aid in ingredient processing, and ensure proper texture and palatability. It is used in its natural, purified form, not chemically altered, to optimise moisture content and support the overall health and wellbeing of pets.

Water is included as a processing aid to facilitate mixing and extrusion during manufacturing. It also helps achieve the desired texture and moisture content in the final product.

Cocos Nucifera, Cocos Nucifera Fruit, Cocos Nucifera (Plant), Cocos Nucifera (Fruit)

Coconut is a plant-derived ingredient sourced from the fruit of the coconut palm (Cocos nucifera). It is primarily included in pet food for its healthy fats, particularly medium-chain triglycerides, which support energy and skin health. Coconut is used in its natural form, such as dried or shredded flesh, ensuring pets benefit from its nutrients and dietary fibre.

Coconut is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing. It may also serve as a source of dietary fibre and medium-chain fatty acids, contributing to the nutritional profile of the pet food.

Banana Flour, Musa Spp. Flour, Unripe Banana Flour, Raw Banana Flour

Green banana flour is a plant-derived ingredient made from unripe bananas that are peeled, dried, and finely milled. It is primarily included for its high resistant starch content, which supports digestive health and acts as a prebiotic fibre. Green banana flour is used in its natural, whole-food form, ensuring the retention of its nutritional properties and functional benefits in pet food formulations.

Green banana flour is included as a cost-effective, label-friendly source of dietary fibre and resistant starch, supporting digestive health claims. It also serves as a functional carbohydrate to improve texture and binding in pet food formulations.

Flaxseed, Linum Usitatissimum, Flax, Flaxseed Oil

Linseed, also known as flaxseed, is a plant-derived ingredient sourced from the seeds of the flax plant (Linum usitatissimum). It is primarily included in pet food for its high content of omega-3 fatty acids and dietary fibre, supporting skin health and digestion. Linseed is used in its natural, whole or ground form to optimise nutrient availability and functional benefits.

Linseed is included as a source of omega-3 fatty acids and dietary fibre, supporting skin and coat health as well as digestive function. Its presence also allows manufacturers to market the product as containing plant-based nutrients and functional ingredients.

Phosphatidylcholine, E322, Soybean Phospholipid, Egg Phospholipid

Lecithin is a naturally occurring compound derived from plant or animal sources, commonly soybeans or egg yolks. It serves as an emulsifier, helping to blend fats and water in pet food, thereby improving texture and nutrient absorption. Lecithin is not used in its raw form; instead, it is processed and purified to ensure safety, stability, and optimal functionality in pet nutrition.

Lecithin is included as an emulsifier to improve the texture and consistency of pet food, ensuring fats and water-based ingredients blend smoothly. It may also be used to enhance product stability and shelf life.

Citrus Fiber, E460ii, Citrus Cellulose, Citrus Pulp Fibre

Citrus fibre is a plant-derived ingredient sourced from the peels of citrus fruits such as oranges and lemons. It is primarily included in pet food to enhance dietary fibre content, supporting digestive health and stool quality. Citrus fibre is used in its natural form, retaining its functional properties without chemical alteration, making it a safe and effective source of soluble and insoluble fibre for pets.

Citrus fibre is included as a cost-effective, label-friendly source of dietary fibre that can improve stool quality and moisture retention in pet food. It also functions as a natural stabiliser and texturiser, supporting product consistency without synthetic additives.

Cinnamomum Verum, True Cinnamon, Ceylon Cinnamon, Cinnamomum Zeylanicum

Cinnamon is a spice derived from the inner bark of Cinnamomum trees, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant properties, which help support overall health and wellbeing. Cinnamon is used in its natural, ground form rather than as an extract or synthetic compound, ensuring pets benefit from its inherent phytonutrients and aromatic qualities.

Cinnamon is included as a label-friendly ingredient to appeal to pet owners seeking natural or holistic additives. It may also be used for its potential antioxidant properties, though its functional impact on pet health is minimal at typical inclusion rates.

Brassica Oleracea Extract, Brassica Oleracea Leaf Extract, Brassica Oleracea (Cabbage) Extract, Brassica Oleracea (Capitata) Extract

Cabbage extract is a plant-derived ingredient obtained from the leaves of the cabbage (Brassica oleracea). It is primarily included in pet food for its antioxidant properties and as a source of phytonutrients that support overall health. Unlike whole cabbage, cabbage extract is used in a concentrated form to optimise nutrient delivery and ensure consistent quality in formulations.

Cabbage extract is included as a label-friendly ingredient to appeal to health-conscious consumers by suggesting the presence of natural vegetables. It may also provide minor nutritional benefits and contribute to the product’s overall marketing appeal without significantly impacting formulation costs.

Pimaricin, E235, Streptomyces Natalensis

Natamycin is a naturally occurring antifungal compound derived from the bacterium *Streptomyces natalensis*. It is primarily utilised in pet food as a preservative to inhibit the growth of moulds and yeasts, thereby extending shelf life and maintaining product safety. Natamycin is not used in its raw microbial form; instead, it is purified and applied as a food-grade additive for optimal efficacy and safety.

Natamycin is included as a preservative to inhibit the growth of moulds and yeasts, thereby extending the product’s shelf life and maintaining quality during storage. Its use helps manufacturers ensure product stability without significantly altering flavour or appearance.