Double Delights Milky Mix-Ups Dog Treats

Gallus Gallus Domesticus Meat, Poultry Meat, Broiler Meat, Fowl Meat

Chicken meat is a high-quality animal-derived ingredient sourced from the muscle tissue of chickens. It serves as a rich source of essential proteins and amino acids, supporting muscle development and overall health in pets. In pet food, chicken meat is used in its natural form, providing highly digestible nutrients and palatability, making it a favoured protein choice in premium formulations.

Chicken meat is included as a high-quality, animal-based protein source to support muscle development and overall health in pets. Its presence also enhances palatability and serves as a label-friendly ingredient appealing to consumers seeking recognisable protein sources.

Cassava Starch, Manioc Starch, Yucca Starch, Manihot Esculenta Starch

Tapioca starch is a carbohydrate extracted from the root of the cassava plant, a tropical tuber native to South America. Primarily, it serves as a highly digestible energy source and a natural thickening agent in pet food. Tapioca starch is used in its natural, processed form, not as a whole food, to optimise texture and palatability while supporting digestive health.

Tapioca starch is included as a cost-effective carbohydrate source that provides bulk and texture to pet food formulations. It also serves as a binding agent, helping to improve kibble structure and stability.

Triticum Aestivum Flour, White Flour, Plain Flour, All-Purpose Flour

Wheat flour is a finely milled powder derived from the grinding of wheat grains, a plant-based ingredient commonly used in pet foods. Its primary purpose is to provide a source of carbohydrates for energy, as well as some protein and dietary fibre. Wheat flour is utilised in its natural form, making it a functional ingredient for binding and texture in pet food formulations.

Wheat flour is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. It also serves as a functional binding agent, helping to improve texture and product consistency.

Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin

Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.

Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.

Thickeners, Gelling Agents, E-Numbers, Food Gums

Stabilisers are functional additives derived from various sources, including plant and mineral origins, used in pet food to maintain texture, consistency, and shelf life. Their primary purpose is to prevent ingredient separation and preserve product quality. Stabilisers are not used in their natural raw state; instead, they are incorporated as specific compounds, such as gums or salts, to ensure safety and effective functionality.

Stabilisers are included to maintain the texture and consistency of pet food products, preventing ingredient separation during processing and storage. Their use helps optimise product shelf life and ensures a uniform appearance, supporting both functional quality and consumer expectations.

Vital Wheat Gluten, Seitan, Gluten, Triticum Aestivum Gluten

Wheat gluten is a plant-derived protein extracted from wheat grains. It serves as a concentrated protein source and functional binder in pet foods, enhancing texture and protein content. Wheat gluten is not used in its whole grain form; instead, it is isolated and processed to optimise digestibility and nutritional value for pets, ensuring both safety and effective nutrient absorption.

Wheat gluten is included as a concentrated, cost-effective protein source that helps improve the texture and binding of kibble. It also enhances product consistency and can contribute to the protein content declared on the label.

Edible Vegetable Oil, Edible Plant Oil, Plant Oil, Oleum Vegetabile

Vegetable oil is a plant-derived fat extracted from various seeds or fruits, such as sunflower, canola, or soybean. It serves primarily as an energy source and supports the absorption of fat-soluble vitamins in pet food. Vegetable oil is used in its refined, edible form rather than as raw plant material, ensuring safety, palatability, and optimal nutrient availability for pets.

Vegetable oil is included as a cost-effective source of dietary fat and energy, supporting palatability and contributing to the texture of the final product. It may also be used to deliver essential fatty acids and improve the appearance of the kibble.

Sucrose, Saccharose, E955, Beta-D-Fructofuranosyl Alpha-D-Glucopyranoside

Sugar is a simple carbohydrate derived primarily from plant sources such as sugar cane or sugar beet. It serves as a readily available energy source, supporting metabolic processes and palatability in pet foods. Sugar is incorporated in its natural, refined form rather than as a raw plant material, ensuring consistency and digestibility for pets while enhancing the taste of the final product.

Sugar is included as a cost-effective palatability enhancer to improve taste and encourage consumption. It may also serve as a minor preservative to help stabilise certain formulations.

Food Colours, Food Colorants, Food Colour Additives, E Numbers

Colours are additives derived from either natural sources (such as plants or minerals) or synthesised compounds, used to enhance or restore the visual appeal of pet food. Their primary function is to improve product appearance, which can influence owner perception. Colours are not used in their raw or metallic state; instead, they are incorporated as approved food-grade compounds to ensure safety and consistency.

Colours are added to pet food to enhance visual appeal, making the product more attractive to pet owners. They do not provide nutritional value but can support marketing objectives by improving the perceived quality and consistency of the product.

Dairy Flavour, Milk Essence, Lactis Flavour, Lactis Essence

Milk flavour is a palatant derived from dairy sources, typically used to enhance the taste and aroma of pet foods. Its primary function is to increase palatability, encouraging pets to consume their meals. Rather than using whole milk, milk flavour is incorporated as a processed extract or concentrate, ensuring safety, stability, and consistent flavour without the risks associated with raw dairy ingredients.

Milk flavour is included to enhance palatability, encouraging pets to consume the product. It also serves as a label-friendly ingredient that appeals to consumers seeking familiar, appetising flavours for their pets.

Artificial Strawberry Flavour, Nature-Identical Strawberry Flavour, Strawberry Flavouring, Strawberry Aroma

Strawberry flavour is a plant-derived ingredient used to impart a palatable, fruity taste to pet foods. It is typically produced from natural or nature-identical compounds rather than whole strawberries, ensuring consistency and safety. The primary purpose is to enhance flavour, encouraging acceptance and enjoyment of the food. Strawberry flavour is not used in its natural fruit form but as a formulated flavouring agent.

Strawberry flavour is included as a palatability enhancer to make the product more appealing to pets. It also serves as a label-friendly ingredient, appealing to consumers seeking novel or fruit-associated flavours in pet food.

Artificial Banana Flavour, Isoamyl Acetate, Banana Essence, Musa Spp. Flavouring

Banana flavour is a plant-derived ingredient used to impart a sweet, fruity taste to pet foods. While it originates from natural bananas, the form utilised in pet food is typically a flavouring compound rather than whole fruit, ensuring consistency and palatability. Its primary purpose is to enhance aroma and taste, encouraging acceptance and enjoyment of the food by pets.

Banana flavour is included to enhance palatability, making the product more appealing to pets. It also serves as a label-friendly ingredient that can attract consumers seeking novel or natural-sounding flavours.

Beta-Glucan Homopolysaccharide, E460, Microcrystalline Cellulose, Plant Fibre

Cellulose is a plant-derived carbohydrate sourced primarily from the cell walls of fibrous plants. It serves as an insoluble dietary fibre in pet food, supporting healthy digestion and promoting optimal stool quality. Cellulose is not used in its raw plant form but is processed into a purified, food-grade powder to ensure consistency, safety, and effective fibre delivery in formulated diets.

Cellulose is included as a cost-effective fibre source to promote digestive health and regulate stool quality in pet food formulations. It also serves as a bulk-adding agent, helping to control calorie density without significantly impacting palatability.

Bio-Preservative, Biopreservative, E234, Nisin

Natural preservatives are substances derived from plant or mineral origins, incorporated into pet food to inhibit spoilage and extend shelf life. Their primary function is to prevent the growth of harmful microbes and oxidation of fats, thereby maintaining product safety and quality. Natural preservatives are typically used in their extracted or concentrated forms, rather than as whole foods, to optimise efficacy and ensure consistent preservation.

Natural preservatives are included to extend product shelf life and maintain freshness without relying on synthetic additives. Their use supports consumer demand for more label-friendly, naturally derived ingredients.

Phosphatidylcholine, E322, Soybean Phospholipid, Egg Phospholipid

Lecithin is a naturally occurring compound derived from plant or animal sources, commonly soybeans or egg yolks. It serves as an emulsifier, helping to blend fats and water in pet food, thereby improving texture and nutrient absorption. Lecithin is not used in its raw form; instead, it is processed and purified to ensure safety, stability, and optimal functionality in pet nutrition.

Lecithin is included as an emulsifier to improve the texture and consistency of pet food, ensuring fats and water-based ingredients blend smoothly. It may also be used to enhance product stability and shelf life.

Nonfat Dry Milk, Dried Skimmed Milk, Milk Solids Non-Fat, Spray Dried Skim Milk

Skim milk powder is a dairy-derived ingredient produced by removing most of the fat and water from cow’s milk, resulting in a concentrated powder. It serves as a high-quality source of protein and calcium, supporting muscle maintenance and bone health in pets. Skim milk powder is used in its natural, dehydrated form, ensuring digestibility and nutrient availability in pet food formulations.

Skim milk powder is included as a cost-effective source of protein and calcium, contributing to the nutritional profile of the product. It also enhances palatability and provides a label-friendly ingredient that appeals to consumers seeking familiar, wholesome components.

Fragaria Vesca Extract Powder, Fragaria Extract Powder, Strawberry Fruit Extract Powder, Fragaria Vesca Fruit Extract Powder

Strawberry extract powder is a concentrated form of strawberries, a plant-derived ingredient sourced from the fruit of Fragaria × ananassa. It is primarily included for its antioxidant properties and natural flavour enhancement. Unlike whole strawberries, it is utilised in a dehydrated, powdered form to optimise shelf life and nutrient stability in pet food formulations.

Strawberry extract powder is included as a label-friendly ingredient to appeal to consumers seeking natural fruit components in pet food. It may also provide a minor source of antioxidants and flavour enhancement, though its primary function is marketing-oriented.

Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol

Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.

Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.