Soft Chicken Tenders Dog Treats

Chicken Fillet, Skinless Chicken Fillet, Boneless Chicken Fillet, Gallus Gallus Domesticus Breast

Chicken breast is a lean cut of poultry derived from the breast muscle of chickens. As an animal-based ingredient, it is highly valued for its rich protein content, supporting muscle maintenance and overall health in pets. Chicken breast is used in its natural, whole food form, ensuring optimal nutrient availability and palatability in premium pet food formulations.

Chicken breast is included as a high-quality, easily digestible protein source to support muscle maintenance and overall health in pets. Its presence also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, premium components in pet food.

Vegetable Glycerol, Glycerine, E422, Vegetable Glycerin

Vegetable glycerine is a clear, odourless liquid derived from plant oils, typically palm, soy, or coconut. It serves primarily as a humectant, helping to retain moisture in pet food and improve texture. Rather than being used in its raw plant form, vegetable glycerine is extracted and purified for safe consumption and optimal functionality in pet nutrition formulations.

Vegetable glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also enhances palatability, making the food more appealing to pets.

Sesamum Indicum, Benne Seed, Gingelly Seed, Til

Sesame seeds are small, oil-rich seeds derived from the Sesamum indicum plant, making them a plant-based ingredient. They are primarily included in pet food for their beneficial fatty acids, protein, and micronutrients such as calcium and magnesium. Sesame seeds are used in their natural, whole form, providing a source of dietary fibre and supporting overall nutritional balance in premium pet diets.

Sesame seeds are included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing. They may also provide a minor source of nutrients and texture, but are not typically a primary nutritional component in pet food.

Ascorbic Acid, L-Ascorbic Acid, E300, L-Threo-Hex-2-Enono-1,4-Lactone

Vitamin C, also known as ascorbic acid, is a water-soluble vitamin of plant origin commonly included in pet food formulations. Its primary purpose is to support immune function and act as an antioxidant, helping to protect cells from oxidative damage. Vitamin C is not used in its natural fruit form but is instead utilised as a synthesised compound to ensure stability and consistent dosage.

Vitamin C is included as an antioxidant to help preserve the freshness and stability of the product by slowing oxidation. It may also be added for its perceived health benefits, supporting marketing claims related to immune support.

Vitamin E, E306, Mixed Tocopherols Concentrate, D-Alpha-Tocopherol

Tocopherols are a group of compounds derived from plant sources, most notably vegetable oils, and are collectively known as forms of vitamin E. They are primarily included in pet food as natural antioxidants to help preserve fats and oils, thereby extending shelf life. Tocopherols are utilised in their extracted, concentrated form rather than as whole foods to optimise stability and efficacy.

Tocopherols are included as a natural antioxidant to help preserve the freshness and extend the shelf life of pet food products. They offer a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredient lists.

Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract

Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.

Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

E202, Sorbistat K, Potassium (E202), Potassium Salt of Sorbic Acid

Potassium sorbate is a preservative derived from sorbic acid, a naturally occurring compound found in some fruits, but it is manufactured synthetically for commercial use. Its primary function in pet food is to inhibit the growth of moulds and yeasts, thereby extending shelf life. Potassium sorbate is not used in its natural state but as a salt compound to ensure safety and effective preservation.

Potassium sorbate is included as a preservative to inhibit the growth of mould, yeast, and some bacteria, thereby extending the product’s shelf life. Its use allows manufacturers to maintain product stability and freshness during storage and distribution.