Venison Freeze Dried Meal Booster

Deer Meat, Cervidae Meat, Game Meat, Cervus Spp.

Venison is the meat derived from deer, making it an animal-based protein source. It is prized for its lean profile and high-quality amino acids, supporting muscle maintenance and overall health in pets. In pet food, venison is used in its natural, whole-food form, providing a novel protein option that may benefit pets with sensitivities to more common meats.

Venison is included as a novel, high-quality protein source to appeal to consumers seeking premium or hypoallergenic pet food options. Its use can support marketing claims related to limited ingredient diets and alternative proteins.

Cervus Spp. Bone, Deer Bone, Game Bone, Wild Deer Bone

Venison bone is an animal-derived ingredient sourced from deer, commonly included in pet foods for its natural calcium and phosphorus content, which support healthy bones and teeth. It is used in its natural, ground form to provide essential minerals and aid dental health. The inclusion of venison bone also contributes to the overall palatability and nutritional balance of the diet.

Venison bone is included as a natural source of minerals such as calcium and phosphorus, supporting nutritional balance in pet food formulations. It also serves as a label-friendly ingredient that appeals to consumers seeking novel or premium protein sources.

Deer Stomach, Cervus Spp. Tripe, Deer Tripe, Wild Venison Stomach

Venison tripe is the edible stomach lining of deer, categorised as an animal-derived ingredient. It is primarily included in pet food for its high protein content and as a source of essential nutrients such as vitamins, minerals, and digestive enzymes. Venison tripe is used in its natural, whole-food form, providing a novel protein option that may benefit pets with food sensitivities.

Venison tripe is included as a novel protein source to appeal to consumers seeking hypoallergenic or limited-ingredient diets for pets. It also serves as a label-friendly ingredient that enhances product differentiation in a competitive market.

Perna Canaliculus, New Zealand Green Mussel, Greenshell Mussel, Kuku

Green lipped mussel is a marine animal ingredient sourced from the coastal waters of New Zealand. It is primarily included in pet food for its rich content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. Green lipped mussel is used in its natural, whole form, ensuring optimal nutrient availability and bioactivity for pets.

Green lipped mussel is included as a functional ingredient to provide natural sources of omega-3 fatty acids and joint-supporting nutrients, supporting product differentiation and marketing claims related to joint health. Its presence also appeals to consumers seeking premium or holistic pet food formulations.

Cervus Elaphus Heart, Deer Heart, Wild Deer Heart, Game Deer Heart

Venison heart is a nutrient-rich organ meat sourced from deer, classified as an animal-derived ingredient. It is valued for its high protein content, essential amino acids, and naturally occurring vitamins and minerals, supporting muscle development and overall vitality in pets. Venison heart is incorporated in its natural, whole food form, ensuring optimal nutrient availability and palatability in premium pet food formulations.

Venison heart is included as a novel animal protein source to appeal to consumers seeking premium or hypoallergenic pet foods. It also enhances the product’s protein content and supports marketing claims of using whole-prey or organ meats.

Laminaria Spp., Macrocystis Pyrifera, Ascophyllum Nodosum, Brown Seaweed

Kelp is a type of large, edible seaweed sourced from marine environments and classified as a plant-based ingredient. It is primarily included in pet food for its rich supply of natural iodine, which supports healthy thyroid function. Kelp is used in its dried, ground natural form, allowing pets to benefit from its trace minerals, vitamins, and antioxidants in a bioavailable manner.

Kelp is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketing, as it is associated with natural sources of vitamins and minerals. It may also serve as a trace mineral supplement to support nutritional completeness in pet food formulations.

Rosmarinus Officinalis Extract, E392, Rosemary Oleoresin, Rosmarinus Officinalis Leaf Extract

Rosemary extract is a plant-derived ingredient obtained from the leaves of the rosemary herb (Rosmarinus officinalis). It is primarily included in pet food as a natural antioxidant, helping to preserve fats and oils and extend shelf life. Rosemary extract is used in its natural form, ensuring the retention of its beneficial compounds without chemical alteration.

Rosemary extract is included as a natural preservative to help extend shelf life by inhibiting oxidation of fats and oils. It also serves as a label-friendly ingredient that appeals to consumers seeking natural additives.

Hay Bacillus, Grass Bacillus, Hay Bacillus ATCC 6051, Grass Bacillus ATCC 6051

Bacillus subtilis is a beneficial bacterium of microbial origin commonly included in pet foods as a probiotic. Its primary purpose is to support digestive health by promoting a balanced gut microbiome and enhancing nutrient absorption. Bacillus subtilis is not used in its wild, environmental form; instead, it is cultivated and processed under controlled conditions to ensure safety, stability, and efficacy in pet nutrition.

Bacillus subtilis is included as a probiotic to support digestive health and optimise gut flora balance in pets. Its addition can also serve as a marketing differentiator, appealing to consumers seeking functional and health-promoting ingredients.

Tocopherols, E306, Natural Tocopherols Concentrate, D-Alpha Tocopherol Concentrate

Mixed tocopherols are a blend of compounds derived from plant oils, primarily functioning as a source of vitamin E. Their main purpose in pet food is to act as natural antioxidants, helping to preserve the freshness of fats and oils. Rather than being used in their isolated, pure form, mixed tocopherols are incorporated as stabilised extracts to optimise safety, efficacy, and nutrient retention.

Mixed tocopherols are included as a natural preservative to extend shelf life by slowing the oxidation of fats and oils in pet food. They are often used as a label-friendly alternative to synthetic preservatives to appeal to consumer preferences for natural ingredients.