Be Frank

Is Be Frank Australia's Most Honest Dog Food?

Ever feel like you need a science degree just to read the back of a dog food bag?

Between vague meat meals and confusing additives, it’s hard to know exactly what you’re feeding your best mate. Be Frank was created to change that.

Based in NSW, this family owned business is built on a simple promise: no secrets, just high quality Australian nutrition.

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The ‘No Secrets’ Policy

The standout feature here is their Transparency Tracker.

Every bag has a batch code that you can plug into their website.

It shows you the actual lab results for that specific run of food and tells you exactly where the ingredients were sourced.

In an industry that’s often quite ‘blurry’ about where meat comes from, this level of honesty is a massive win for cautious pet parents.

Made in Their Own Kitchen

A lot of boutique dog foods are ‘white labelled,’ meaning a big factory makes the food and the brand just puts their sticker on it.

Be Frank is different. They are part of the Hypro Group, meaning they own and operate their own facility in the Hawkesbury Valley.

Because they don't outsource their cooking, they have total oversight of the quality, safety, and freshness of every kibble.

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What’s on the Menu?

Be Frank doesn't believe in one size fits all. Their range is designed to tackle common issues like itchy skin and sensitive tummies:

• Grain Free Options: Perfect for dogs that struggle with grains or wheat. The Salmon & Sardine recipe is a favourite for boosting coat shine.
• Single Protein Kangaroo: This is the gold standard for dogs with severe allergies, as it avoids common triggers like beef or chicken.
• Functional Superfoods: You’ll find turmeric for inflammation, blueberries for antioxidants, and probiotics to help keep their gut microbiome in check.
• High Traceability: Around 80–90% of their ingredients are sourced directly from Australian farmers.

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The Be Frank Lineup: Which one fits your dog?

Be Frank has categorised their range into four distinct pillars. Whether you’re dealing with a fussy eater, a dog with skin allergies, or an active pup that needs a bit of extra "fuel," here is how their products break down:

Be Frank Core Dog Food (Grain Inclusive)

This is their everyday premium range. It’s designed for dogs that do well with wholesome, high quality grains like brown rice or oats.

It’s a balanced, complete meal that focuses on lean proteins (like Chicken or Ocean Fish) and is often the most cost effective entry point into the brand.

• Best for: Healthy, active adult dogs and puppies without specific grain sensitivities.
• Standout: The Large Breed Ocean Fish is a great pick for bigger dogs needing joint support.

Be Frank Limited Protein Diet (Grain Free)

This range is specifically formulated for itchy dogs or those with sensitive stomachs.

By limiting the number of protein sources and removing grains, Be Frank makes it much easier to avoid common allergens.

• Best for: Dogs with skin irritations, red paws, or digestive upsets.
• The Hero Product: The Single Protein Kangaroo is the go-to for elimination diets—it’s incredibly lean and one of the cleanest proteins available in Australia.

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Be Frank Native Harvest Dog Food (High Protein / Low Carb)

If you’re looking for a diet that mimics a more ancestral way of eating, Native Harvest is the solid option.

These recipes are very high in meat based protein and low in carbohydrates, using blends like Ocean, Pasture, and Poultry to provide a diverse nutrient profile.

• Best for: Highly active dogs, working breeds, or owners who prefer a keto-style or low-carb approach to pet nutrition.

Be Frank Wet Dog Food (Grain Free)

Not all wet food is created equal—many supermarket tins are mostly water and thickeners.

Be Frank’s wet range consists of high meat, grain free pates. They can be fed as a complete meal or used as a meal topper to make dry kibble more exciting for fussy eaters.

• Best for: Senior dogs with dental issues, fussy eaters, or for adding extra hydration to your dog's diet.
• Flavours: They offer clever mixes like Kangaroo and Chicken or Ocean Fish and Chicken.

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Summary: The Be Frank Difference

To put it simply, Be Frank has carved out a niche by being the most open brand on the shelf.

By owning their own manufacturing facility in the Hawkesbury Valley, they maintain total control over their recipes—something many boutique brands can't claim.

Their four distinct pillars—Core, Limited Protein, Native Harvest, and Wet Food—ensure there is a specific solution for almost every dog, from those with itchy skin to those needing a high protein ‘ancestral’ diet.

The Transparency Tracker remains their biggest drawcard, offering a level of batch specific data that is genuinely unique in the Australian pet food industry.

Final Verdict

Choosing the right dog food is a personal decision that usually comes down to your dog’s specific health needs and your household budget.

Be Frank sits at a higher price point than your standard supermarket kibble, but for many owners, the ‘frank’ approach to ingredients justifies the extra cost.

If you are looking for a brand that supports Australian farmers, prioritises gut health, and removes the guesswork from the ingredient list, Be Frank is a strong contender for your short-list.

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Where to Buy Be Frank Dog Food in Australia

You can find the Be Frank range at PetStock (their primary retail partner), as well as select retailers like Big W and online through PetPost.