Raw Health Puppy Immunity Wet Food

Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat

Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.

Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Stabiliser, Thickener, E Number, Hydrocolloid

Gelling agent refers to a functional ingredient, typically derived from plant or seaweed sources such as guar gum, carrageenan, or agar, used to modify the texture and consistency of pet food. Its primary purpose is to bind moisture and create a stable, palatable gel structure. Gelling agents are not used in their raw plant form but are processed and utilised as purified extracts or compounds for optimal performance and safety.

Gelling agents are included to modify the texture and consistency of pet food, ensuring a uniform and appealing product structure. They also help stabilise moisture content, which can extend shelf life and improve product handling.

Flavouring, Flavouring Substance, Flavouring Agent, Flavouring Preparation

Flavours are additives derived from various sources, including animal, plant, or synthetic origins, designed to enhance the palatability of pet food. Their primary purpose is to improve taste and encourage consistent consumption. Flavours are not used in their natural, raw state; instead, they are formulated as specific compounds or extracts to ensure safety, stability, and uniformity in pet food products.

Flavours are included to enhance palatability, encouraging pets to consume the product. They also allow manufacturers to maintain consistent taste profiles despite variations in raw ingredient quality.

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)

Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.

Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.

Flaxseed Oil, Oleum Lini, E401, Linum Usitatissimum Oil

Linseed oil, derived from the seeds of the flax plant (Linum usitatissimum), is a plant-based ingredient valued for its high content of omega-3 fatty acids, particularly alpha-linolenic acid (ALA), which supports skin and coat health in pets. In pet food, linseed oil is utilised in its natural, cold-pressed form to optimise nutrient retention and bioavailability.

Linseed oil is included as a source of omega-3 fatty acids to support skin and coat health, providing a plant-based alternative to fish oils. Its presence also allows manufacturers to market the product as containing beneficial oils for overall wellbeing.

Amylum, E1401, E1402, E1403

Starch is a carbohydrate derived primarily from plant sources such as grains, potatoes, or legumes. It serves as an energy source in pet food, providing readily digestible glucose to support metabolic needs. Starch is not used in its raw, unprocessed form; instead, it is typically cooked or processed to enhance digestibility and optimise its functional properties within the diet.

Starch is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, optimising texture and processing efficiency. It also contributes to the overall bulk of the product, supporting desired kibble structure and shelf stability.

Chicory Root Fibre, Fructan, EINECS 232-684-3, Fructooligosaccharide

Inulin is a naturally occurring dietary fibre sourced primarily from plants such as chicory root. It serves as a prebiotic, supporting digestive health by promoting beneficial gut bacteria. In pet food, inulin is utilised in its extracted, purified form rather than as a whole plant, ensuring consistent quality and efficacy for optimal digestive function and overall wellbeing in pets.

Inulin is included as a prebiotic fibre to support digestive health and promote beneficial gut bacteria in pets. It also serves as a cost-effective bulking agent that can improve product texture and moisture retention.

Carrot Fibre, Daucus Carota Fibre, Carrot Dietary Fibre, Daucus Carota Spp. Fibre

NinjinFibre® is a specialised dietary fibre ingredient derived from carrots (plant origin). It is included in pet food formulations to support digestive health and promote optimal stool quality. Rather than using raw carrot, NinjinFibre® is utilised in a processed, concentrated form to maximise its functional fibre content and ensure consistent nutritional benefits for pets.

NinjinFibre® is included as a functional fibre source to support digestive health and stool quality in pets. Its addition also allows manufacturers to enhance the product’s nutritional profile and appeal to consumers seeking recognisable, health-oriented ingredients.

Schizochytrium Sp., Algal Oil (Schizochytrium Sp.), Docosahexaenoic Acid (Schizochytrium Sp.), Microalgal DHA (Schizochytrium Sp.)

DHA Gold™ is a plant-derived ingredient sourced from the microalgae Schizochytrium sp. It is primarily included in pet food as a rich source of docosahexaenoic acid (DHA), an omega-3 fatty acid essential for cognitive development and visual health. Rather than using whole algae, DHA Gold™ is utilised as a refined oil extract to optimise bioavailability and ensure consistent quality.

DHA Gold™ is included as a concentrated source of docosahexaenoic acid (DHA), an omega-3 fatty acid, to support cognitive development and visual function in pets. Its use allows manufacturers to make label claims regarding brain and eye health, enhancing product appeal to health-conscious consumers.

Bee Honey, Apis Mellifera Honey, Natural Honey, Mel

Honey is a natural sweet substance produced by bees from the nectar of flowers (animal origin). It is primarily included in pet food for its palatability and as a source of simple carbohydrates, providing quick energy. Honey is used in its natural form, retaining beneficial enzymes and antioxidants. Its inclusion may also support digestive health and offer minor antimicrobial properties.

Honey is included as a natural sweetener to enhance palatability and appeal to pet owners seeking recognisable, label-friendly ingredients. It may also serve as a minor source of carbohydrates and energy.

Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163

Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.

Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.