Calm Support Supplement

Oryza Sativa Protein, Oryza Sativa Protein Powder, Rice Protein Isolate, Oryza Sativa Protein Isolate

Rice protein powder is a plant-derived ingredient extracted from whole rice grains, typically brown rice. It serves as a concentrated source of protein, supporting muscle maintenance and overall health in pets. Rather than using whole rice, the protein is isolated and processed into a fine powder to optimise digestibility and amino acid availability. This form enhances nutritional value compared to raw rice.

Rice protein powder is included as a cost-effective, plant-based protein source to help meet required protein levels in pet food formulations. It also appeals to consumers seeking grain-inclusive or hypoallergenic options, supporting marketing claims around digestibility and alternative proteins.

Cocos Nucifera Flour, Coconut Powder, Coconut Meal, Cocos Nucifera Meal

Coconut flour is a plant-derived ingredient made from dried, ground coconut meat. It is primarily included in pet food as a source of dietary fibre and alternative carbohydrates, supporting digestive health and energy. Coconut flour is used in its natural form, retaining its nutritional profile and functional properties, making it a wholesome addition to premium pet food formulations.

Coconut flour is included as a cost-effective, grain-free carbohydrate and fibre source that appeals to consumers seeking alternative or hypoallergenic ingredients. It also serves as a label-friendly addition, enhancing product marketing for health-conscious pet owners.

Hypericum Perforatum Powder, Hypericum Perforatum Extract Powder, St John’s Wort Extract Powder, Hyperici Herba Powder

St John’s Wort Powder is a botanical ingredient derived from the flowering plant Hypericum perforatum. Sourced from plant material, it is primarily included for its potential to support mood and cognitive health in pets. In pet food, St John’s Wort is used in its natural powdered form, ensuring the preservation of its active phytochemicals for optimal efficacy and safety.

St John’s Wort Powder is included as a label-friendly botanical ingredient, appealing to consumers seeking natural or holistic additives. Its presence may also allow manufacturers to market the product as supporting mood or wellbeing, despite limited evidence of efficacy in pets.

Lecithin (Helianthus Annuus), E322 (Helianthus Annuus), Helianthus Annuus Lecithin, Sunflower Phospholipids

Sunflower lecithin is a plant-derived ingredient extracted from sunflower seeds. It serves primarily as an emulsifier, helping to blend fats and water in pet food formulations, and also provides a source of phospholipids that support cellular health. Sunflower lecithin is not used in its raw seed form but is processed and utilised as a purified lecithin extract to optimise functionality and digestibility.

Sunflower lecithin is included as an emulsifier to improve the texture and consistency of pet food, ensuring fats and water-based ingredients remain blended. It also serves as a label-friendly alternative to synthetic emulsifiers, appealing to consumers seeking natural-sounding ingredients.

Ground Almonds, Almond Flour, Prunus Dulcis Flour, Prunus Dulcis Meal

Almond meal is a finely ground product made from whole almonds, a plant-based ingredient. It is primarily included in pet food as a source of protein, healthy fats, and dietary fibre, supporting energy and digestive health. Almond meal is used in its natural form, retaining the nutritional profile of whole almonds, and offers a nutrient-dense alternative to traditional grain-based fillers.

Almond meal is included as a novel protein and fat source to differentiate the product and appeal to consumers seeking alternative or premium ingredients. It may also serve as a label-friendly addition to enhance perceived nutritional value for marketing purposes.

Avena Sativa Flour, Ground Oats, Oatmeal Flour, Avena Sativa Meal

Oat flour is a finely ground product derived from whole oats, a cereal grain of plant origin. It serves as a source of complex carbohydrates and dietary fibre, supporting digestive health and providing sustained energy. In pet food, oat flour is used in its natural form, retaining its nutritional profile and functional properties to optimise palatability and texture in premium formulations.

Oat flour is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. It also offers label appeal as a recognisable, minimally processed grain that may attract health-conscious consumers.

Brassica Oleracea Powder, Broccoli Extract Powder, Brassica Oleracea Extract, Broccoli Vegetable Powder

Broccoli powder is a plant-derived ingredient made by dehydrating and finely grinding whole broccoli florets and stems. It is included in pet food primarily for its rich content of dietary fibre, vitamins, and antioxidants, supporting digestive health and immune function. Broccoli powder is used in its natural form, retaining the nutritional benefits of fresh broccoli in a concentrated, shelf-stable format.

Broccoli powder is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance the perceived nutritional value of the product. It may also contribute trace vitamins and fibre, though its functional impact on the pet’s diet is typically minimal at the low inclusion rates used.

Malus Domestica Powder, Dried Apple Powder, Apple Fruit Powder, Malus Domestica Fruit Powder

Apple powder is a plant-derived ingredient made by dehydrating and finely grinding whole apples. It is primarily included in pet food for its natural source of dietary fibre, antioxidants, and palatable flavour. Apple powder is used in its natural form, retaining the beneficial nutrients and phytonutrients found in fresh apples, to support digestive health and overall wellbeing in pets.

Apple powder is included as a natural source of fibre and antioxidants, contributing to the nutritional profile and marketing appeal of the product. It also serves as a label-friendly ingredient that enhances perceived product quality for consumers.

Bovine Bone Broth Powder, Bos Taurus Bone Broth Powder, Bovine Bone Extract Powder, Bos Taurus Bone Extract Powder

Beef bone broth powder is a dehydrated product derived from simmering beef bones, typically sourced from cattle, to extract nutrients before being dried into a fine powder. It serves as a rich source of collagen, amino acids, and minerals, supporting joint, gut, and skin health in pets. This ingredient is used in its natural, whole-food form, simply processed for convenience and stability.

Beef bone broth powder is included as a palatability enhancer and protein source, improving flavour to increase acceptance by pets. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium formulations.

Perna Canaliculus Powder, New Zealand Green Mussel Powder, Green Mussel Extract, Perna Extract

Green Lipped Mussel Powder is derived from the New Zealand green-lipped mussel, a marine animal source. It is primarily included in pet food for its natural content of omega-3 fatty acids, glucosamine, and chondroitin, which support joint health and reduce inflammation. This ingredient is used in its natural, whole-food powdered form to optimise nutrient availability and functional benefits.

Green Lipped Mussel Powder is included as a functional ingredient to provide a natural source of omega-3 fatty acids and joint-supporting nutrients, supporting claims of enhanced mobility and overall health. Its presence also serves as a premium, label-friendly addition that appeals to health-conscious pet owners.