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Billie's Bowl
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Biscuit Dog Treats with Aussie Chicken

Overview

Billie's Bowl Chicken Biscuits are oven-baked, crunchy treats made with Aussie chicken mince, wholegrain wheat, and flaxseed meal. No artificial colours or flavours, and packaged in a resealable bag. The crunchy baked texture supports dental health through natural chewing.

A straightforward chicken-flavoured biscuit for dogs who prefer a meatier reward. Suited to all breeds and life stages, and works equally well for training or everyday treating.

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Ingredients

Wholegrain Wheat, Vegetable Oil, Chicken Mince, Meat Meal, Sugar, Salt, Garlic Powder, Calcium Carbonate, Flaxseed Meal, Vitamins & Minerals.

Wholegrain Wheat

Wholegrain Wheat

Whole Wheat, Wholemeal Wheat, Triticum Aestivum, Wheat Wholemeal

Summary

Wholegrain wheat is a cereal grain derived from the entire wheat kernel, including the bran, germ, and endosperm. Sourced from plants, it serves as a rich source of dietary fibre, complex carbohydrates, and essential nutrients, supporting digestive health and sustained energy release. In pet food, wholegrain wheat is used in its natural, unrefined form to maximise nutritional value and maintain ingredient integrity.

Manufacturer Benefits

Wholegrain wheat is included as a cost-effective carbohydrate source that provides bulk and energy to pet food formulations. Its use also appeals to consumers seeking recognisable, "whole" ingredients on product labelling.

Vegetable Oil

Vegetable Oil

Edible Vegetable Oil, Edible Plant Oil, Plant Oil, Oleum Vegetabile

Summary

Vegetable oil is a plant-derived fat extracted from various seeds or fruits, such as sunflower, canola, or soybean. It serves primarily as an energy source and supports the absorption of fat-soluble vitamins in pet food. Vegetable oil is used in its refined, edible form rather than as raw plant material, ensuring safety, palatability, and optimal nutrient availability for pets.

Manufacturer Benefits

Vegetable oil is included as a cost-effective source of dietary fat and energy, supporting palatability and contributing to the texture of the final product. It may also be used to deliver essential fatty acids and improve the appearance of the kibble.

Chicken

Chicken

Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat

Summary

Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.

Manufacturer Benefits

Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Meat Meal

Meat Meal

Rendered Meat, Meat Protein Meal, Processed Animal Protein, Animal Protein Meal

Summary

Meat meal is a rendered product derived from animal tissues, excluding blood, hair, hoof, horn, hide trimmings, and contents of the stomach and rumen. It serves as a concentrated source of protein and essential amino acids, supporting muscle maintenance and overall health in pets. Meat meal is not used in its natural form; it is processed and dried to optimise nutrient density and digestibility.

Manufacturer Benefits

Meat meal is included as a concentrated protein source that provides essential amino acids while allowing manufacturers to optimise nutrient density and production efficiency. Its use also supports cost management by utilising rendered animal tissues that might otherwise go to waste.

Sugar

Sugar

Sucrose, Saccharose, E955, Beta-D-Fructofuranosyl Alpha-D-Glucopyranoside

Summary

Sugar is a simple carbohydrate derived primarily from plant sources such as sugar cane or sugar beet. It serves as a readily available energy source, supporting metabolic processes and palatability in pet foods. Sugar is incorporated in its natural, refined form rather than as a raw plant material, ensuring consistency and digestibility for pets while enhancing the taste of the final product.

Manufacturer Benefits

Sugar is included as a cost-effective palatability enhancer to improve taste and encourage consumption. It may also serve as a minor preservative to help stabilise certain formulations.

Salt

Salt

Sodium Chloride, NaCl, Table Salt, E535

Summary

Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.

Manufacturer Benefits

Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Garlic Powder

Garlic Powder

Allium Sativum Powder, Dehydrated Garlic, Ground Garlic, Allium Sativum

Summary

Garlic powder is a dehydrated and finely ground form of garlic, a plant-derived ingredient from the Allium family. It is primarily included in pet food for its natural antioxidant properties and potential to support immune health. Garlic powder is used in its processed, powdered form rather than as fresh cloves, allowing for controlled inclusion and consistent flavour distribution.

Manufacturer Benefits

Garlic powder is included in pet food formulations primarily as a palatability enhancer to improve flavour and encourage consumption. It may also be used for its perceived health benefits, appealing to consumer preferences, despite its minimal functional impact at low inclusion rates.

Calcium Carbonate

Calcium Carbonate

Chalk, Limestone, E170, Marble Dust

Summary

Calcium carbonate is a naturally occurring mineral compound derived from sources such as limestone or marine shells. It is primarily included in pet food as a source of calcium, essential for healthy bones, teeth, and metabolic functions. Calcium carbonate is not used in its raw mineral state; instead, it is processed into a purified, food-grade compound to optimise safety and bioavailability for pets.

Manufacturer Benefits

Calcium carbonate is included as a cost-effective mineral supplement to provide a bioavailable source of calcium, supporting bone health and proper nutritional balance. It also functions as a pH stabiliser, contributing to product consistency and shelf stability.

Linseed Meal

Linseed Meal

Flaxseed Meal, Flax Meal, Linum Usitatissimum Meal, Flaxseed Cake

Summary

Linseed meal is a plant-derived ingredient produced from the ground seeds of the flax plant (Linum usitatissimum) after oil extraction. It is primarily included in pet food as a source of dietary fibre, protein, and omega-3 fatty acids, supporting digestive and skin health. Linseed meal is used in its natural, ground form to optimise nutrient availability and palatability for pets.

Manufacturer Benefits

Linseed meal is included as a cost-effective source of plant-based protein and omega-3 fatty acids, supporting nutritional labelling claims. It also serves as a fibre source to aid digestive health in pet food formulations.

Vitamins

Vitamins

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors

Summary

Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.

Manufacturer Benefits

Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Minerals

Minerals

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements

Summary

Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.

Manufacturer Benefits

Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Ingredients Splitting


Score Card

Every product is assessed using the Dog Directory Integrity Framework, giving dog owners a clear and trustworthy way to compare products. This ensures each review reflects overall quality and formulation integrity, not just marketing claims.

  • /40
  • /30
  • /15
  • /10
  • /5
  • Overall Score
    Score Info

    As a pet owner, you naturally want the best for your dog. From regular vet visits to nutritious meals, ensuring your furry friend is healthy and happy is always top of mind. But beyond food and exercise, supplements are becoming an increasingly popular way to support your dog’s overall well-being. In this comprehensive guide, we’ll dive into the world of dog supplements, explaining what they are, why they matter, and how to choose the right ones for your pup.

    0
    /100

/100

ABOUT


Parent Company
Petstock Group
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Manufactured
Australia
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Policy Coverage
Australia
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Category
Treats
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Life Stage
All Life Stages
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Breed Size
All Breeds
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Feeding Type
Treat
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Processing Level
High
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PRODUCT TAGS


Dairy Free
Soy Free

TABLE OF CONTENTS



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About the Brand

Billie's Bowl

Choose Billie's Bowl—Australian-made dog food with real Aussie protein, available through PETstock with convenient delivery options.


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