Dental Powder

Knotted Wrack, Rockweed, Egg Wrack, Brown Seaweed

Ascophyllum nodosum is a species of brown seaweed harvested from cold North Atlantic waters, making it a marine plant ingredient. It is primarily included in pet food for its natural source of dietary fibre, antioxidants, and trace minerals, supporting oral health and immune function. Ascophyllum nodosum is used in its dried, powdered natural form to optimise nutrient availability and palatability.

Ascophyllum nodosum is included as a functional ingredient primarily for its perceived dental health benefits and as a source of natural minerals, supporting marketing claims of oral care and holistic nutrition. Its presence can enhance product appeal to health-conscious consumers seeking natural additives.

Tomato Fibre, Solanum Lycopersicum Fibre, Tomato Dietary Fibre, Tomato Pomace Fibre

LycoFibre® is a proprietary ingredient derived from tomato pomace, a plant-based by-product of tomato processing. It is primarily included in pet food for its high dietary fibre content, supporting digestive health and stool quality. LycoFibre® is utilised in a processed, standardised form rather than as whole tomatoes, ensuring consistent fibre levels and optimised functional benefits for pets.

LycoFibre® is included as a functional fibre source to support digestive health and stool quality in pet food formulations. Its use also allows manufacturers to enhance the product’s nutritional profile and marketability by highlighting added fibre content.

Chalk, Limestone, E170, Marble Dust

Calcium carbonate is a naturally occurring mineral compound derived from sources such as limestone or marine shells. It is primarily included in pet food as a source of calcium, essential for healthy bones, teeth, and metabolic functions. Calcium carbonate is not used in its raw mineral state; instead, it is processed into a purified, food-grade compound to optimise safety and bioavailability for pets.

Calcium carbonate is included as a cost-effective mineral supplement to provide a bioavailable source of calcium, supporting bone health and proper nutritional balance. It also functions as a pH stabiliser, contributing to product consistency and shelf stability.

Petroselinum Crispum, Garden Parsley, Common Parsley, E461

Parsley is a leafy herb of plant origin, commonly used in pet food for its natural antioxidant properties and as a source of vitamins such as vitamin K and C. It is primarily included to support immune health and freshen breath. In pet food formulations, parsley is used in its natural, whole form, ensuring the retention of its beneficial phytonutrients and fibre content.

Parsley is included as a label-friendly ingredient to appeal to pet owners seeking natural or recognisable components in pet food. It may also be added for its perceived breath-freshening properties, though its functional impact on canine nutrition is minimal.

Camellia Sinensis Extract, Camellia Sinensis Leaf Extract, Tea Leaf Extract, Camellia Sinensis

Green tea extract is a concentrated form of the leaves from the Camellia sinensis plant, a botanical ingredient. It is primarily included for its antioxidant properties, supporting cellular health and immune function in pets. Rather than using whole green tea leaves, the extract is utilised in a purified, standardised form to optimise the delivery of beneficial polyphenols and ensure consistent potency.

Green tea extract is included as a natural antioxidant to help preserve product freshness and extend shelf life. It may also be used for its label appeal, as consumers associate it with health benefits.

Activated Carbon, Medicinal Carbon, Carbo Activatus, E153

Activated charcoal is a processed form of carbon derived from plant sources such as coconut shells or wood. It is primarily included in pet food for its adsorptive properties, helping to bind toxins and support digestive health. Activated charcoal is not used in its natural raw state; instead, it is specially treated to increase its surface area and effectiveness for safe dietary use.

Activated charcoal is included as a functional ingredient to aid in odour control and potentially support digestive health by adsorbing toxins or gases. Its presence may also serve a marketing purpose, appealing to consumers seeking products with perceived detoxifying benefits.

Zinc L-Ascorbate, Zinc Salt of L-Ascorbic Acid, Zinc Ascorbate Anhydrous, Zinc Ascorbate Dihydrate

Zinc ascorbate is a compound formed by combining zinc, an essential trace mineral, with ascorbic acid (vitamin C), both of which are vital for pet health. Sourced from mineral and plant origins, it is primarily included to support immune function and antioxidant defence. Zinc ascorbate is not used in its raw metallic or pure vitamin form, but as a chelated compound to optimise absorption and safety.

Zinc ascorbate is included as a source of both zinc and vitamin C, supporting essential nutrient requirements in pet food formulations. Its use helps optimise nutritional labelling and may enhance product appeal by highlighting added vitamins and minerals.