SPD™ Fresh Roll Chicken and Brown Rice

Overview
Prime100 SPD Chicken and Brown Rice is a fresh dog food roll from the Single Protein Diet range. It utilises Australian chicken as a single protein source to provide high quality protein for muscle maintenance and growth.
This recipe includes brown rice as a digestible carbohydrate for sustained energy and healthy gut function. The combination of chicken and rice is specifically formulated for dogs with sensitive stomachs or those requiring a low allergen diet.
Flaxseed and algae oils provide essential omega fatty acids to support skin health and a shiny coat. Natural prebiotics like chicory root extract are included to assist with gastrointestinal health and nutrient absorption. Each roll is gently steam cooked to preserve its natural nutrients and moisture content.
This complete and balanced meal meets AAFCO standards for dogs of all life stages, including large breed puppies. The chilled format is easy to slice and portion for daily feeding or for use as a healthy treat.
Nutritional Analysis
Ingredients
Australian Chicken (Including Ground Chicken Bone), Tapioca, Rice Including Brown Rice, Functional Oils (Algae, Flaxseed, Sunflower), Vitamins and Minerals, Salt, Chicory Root Extract, Taurine, Celery Seed Powder, Natural Digestive Enzymes.

Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat
Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.
Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Cassava, Manioc, Yuca, Manihot Esculenta
Tapioca is a starch extracted from the root of the cassava plant, a tropical crop native to South America. As a plant-derived ingredient, its primary purpose in pet food is to provide a highly digestible source of carbohydrates and energy. Tapioca is used in its natural, processed form as a purified starch, not as whole cassava root, ensuring safety and digestibility.
Tapioca is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, contributing to the desired texture and structure of the final product. Its neutral flavour and hypoallergenic properties also make it suitable for formulating diets for pets with sensitivities.

Oryza Sativa, Paddy, Oryza Sativa Grain, Oryza Spp.
Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.
Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.

Whole Grain Rice, Unpolished Rice, Oryza Sativa, Cargo Rice
Brown rice is a whole grain derived from the rice plant (Oryza sativa) and retains its bran and germ layers, making it a plant-based ingredient. It is primarily included in pet food as a source of complex carbohydrates, dietary fibre, and essential nutrients. Brown rice is used in its natural, unrefined form, providing slow-release energy and supporting digestive health in pets.
Brown rice is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It is also considered a label-friendly ingredient that appeals to consumers seeking whole grains in their pets’ diets.

Algal Oil, Microalgae Oil, Schizochytrium Spp. Oil, Crypthecodinium Cohnii Oil
Algae oil is a plant-derived oil extracted from various species of microalgae. It serves as a rich source of omega-3 fatty acids, particularly DHA, which supports cognitive and visual development in pets. Algae oil is utilised in its refined form, not as whole algae, to ensure purity, safety, and optimal absorption of its beneficial nutrients in pet food formulations.
Algae oil is included as a sustainable and label-friendly source of omega-3 fatty acids, providing a plant-based alternative to fish oil. Its use allows manufacturers to appeal to environmentally conscious consumers while supporting the nutritional profile of the product.

Flaxseed Oil, Oleum Lini, E401, Linum Usitatissimum Oil
Linseed oil, derived from the seeds of the flax plant (Linum usitatissimum), is a plant-based ingredient valued for its high content of omega-3 fatty acids, particularly alpha-linolenic acid (ALA), which supports skin and coat health in pets. In pet food, linseed oil is utilised in its natural, cold-pressed form to optimise nutrient retention and bioavailability.
Linseed oil is included as a source of omega-3 fatty acids to support skin and coat health, providing a plant-based alternative to fish oils. Its presence also allows manufacturers to market the product as containing beneficial oils for overall wellbeing.

Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)
Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.
Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.

Micronutrients, Essential Nutrients, Dietary Micronutrients, Nutrient Elements
Vitamins and minerals are essential micronutrients derived from both animal and plant sources, as well as synthesised compounds. They play a critical role in supporting metabolic processes, immune function, and overall health in pets. These nutrients are not used in their natural elemental or raw forms; instead, they are incorporated as specific compounds, such as salts or chelates, to optimise safety, stability, and bioavailability.
Vitamins and minerals are included to ensure the product meets established nutritional standards for complete and balanced pet food, supporting overall health and wellbeing. Their addition allows manufacturers to compensate for any nutrient losses during processing and to optimise the nutritional profile regardless of ingredient variability.

Sodium Chloride, NaCl, Table Salt, E535
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Cichorium Intybus Extract, Cichorium Intybus Root Extract, Inulin Extract, Cichorium Intybus L. Root Extract
Chicory root extract is derived from the root of the chicory plant, a perennial herb native to Europe and cultivated in Australia. Primarily, it serves as a source of inulin, a prebiotic fibre that supports digestive health and beneficial gut bacteria in pets. Rather than using the whole root, the extract is utilised in a concentrated form to optimise its functional benefits.
Chicory root extract is included as a source of prebiotic fibre to support digestive health and promote beneficial gut bacteria. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid
Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.
Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.

Apium Graveolens Seed Powder, Ground Celery Seed, Celery Seed Extract, Apium Graveolens Seed
Celery seed powder is a plant-derived ingredient made from ground seeds of the celery plant (Apium graveolens). It is primarily included for its natural antioxidant properties and potential to support urinary tract health. In pet food, celery seed powder is used in its natural, powdered form, allowing for safe consumption and optimal absorption of its beneficial phytonutrients and minerals.
Celery seed powder is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural flavouring and potential antioxidant properties. Its addition may also contribute to product palatability and perceived nutritional value without significantly impacting formulation costs.

Digestive Enzyme Complex, Enzyme Blend, Pancreatin, Bromelain
Natural digestive enzymes are biologically active proteins derived from animal or plant sources, such as pancreas or pineapple, and are included in pet food to support the breakdown of nutrients and optimise digestive efficiency. These enzymes are utilised in their extracted, purified form rather than as whole foods, ensuring stability, safety, and efficacy in aiding nutrient absorption and gastrointestinal health.
Natural digestive enzymes are included to support the breakdown and absorption of nutrients, potentially improving digestive efficiency in pets. Their presence also serves as a marketing feature, appealing to consumers seeking functional health benefits in pet food.
Score Card
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As a pet owner, you naturally want the best for your dog. From regular vet visits to nutritious meals, ensuring your furry friend is healthy and happy is always top of mind. But beyond food and exercise, supplements are becoming an increasingly popular way to support your dog’s overall well-being. In this comprehensive guide, we’ll dive into the world of dog supplements, explaining what they are, why they matter, and how to choose the right ones for your pup.
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PRIME100
Prime100 provides specialised Australian made single protein diets and functional meals designed for dogs with complex dietary needs. Discover their vet endorsed range of novel protein recipes to support your pet's long term health and allergy management.





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