SPD™ Fresh Roll Puppy Chicken and Brown Rice

Overview
Prime100 SPD Puppy Chicken and Brown Rice is a fresh dog food roll from the Single Protein Diet range, formulated for growing puppies of all breeds and sizes. Australian chicken, including ground bone, provides a single protein source with natural calcium, glucosamine, and chondroitin for skeletal development.
Tapioca is the primary carbohydrate alongside brown rice for sustained energy. Flaxseed, sunflower, and algae oils supply omega fatty acids and DHA for cognitive and coat health, while Algimun and bamboo fibre support gut integrity during the puppy immunity gap. Meets AAFCO standards for growth, including large and giant breed puppies.
Nutritional Analysis
Ingredients
Chicken (including Ground Chicken Bone), Tapioca, Functional Oils (Flaxseed, Sunflower, Algae), Bamboo Fibre, Vitamins & Minerals, Brown Rice, Salt, Algimun®, Chicory Root Extract, Taurine, Celery Seed Powder, Natural Digestive Enzymes.

Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat
Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.
Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.

Chicken Bone Meal, Chicken Bone Powder, Gallus Gallus Domesticus Bone Meal, Gallus Gallus Domesticus Bone Powder
Ground chicken bone is a finely milled animal-derived ingredient sourced from whole chicken bones. It serves primarily as a natural source of essential minerals, particularly calcium and phosphorus, which support healthy bone development and maintenance in pets. Ground chicken bone is used in its natural form, ensuring optimal bioavailability of nutrients while maintaining a species-appropriate, minimally processed profile.
Ground chicken bone is included as a natural source of calcium and phosphorus to support skeletal health in pets. It also serves as a label-friendly ingredient that appeals to consumers seeking minimally processed, whole-food components.

Cassava, Manioc, Yuca, Manihot Esculenta
Tapioca is a starch extracted from the root of the cassava plant, a tropical crop native to South America. As a plant-derived ingredient, its primary purpose in pet food is to provide a highly digestible source of carbohydrates and energy. Tapioca is used in its natural, processed form as a purified starch, not as whole cassava root, ensuring safety and digestibility.
Tapioca is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, contributing to the desired texture and structure of the final product. Its neutral flavour and hypoallergenic properties also make it suitable for formulating diets for pets with sensitivities.

Flaxseed Oil, Oleum Lini, E401, Linum Usitatissimum Oil
Linseed oil, derived from the seeds of the flax plant (Linum usitatissimum), is a plant-based ingredient valued for its high content of omega-3 fatty acids, particularly alpha-linolenic acid (ALA), which supports skin and coat health in pets. In pet food, linseed oil is utilised in its natural, cold-pressed form to optimise nutrient retention and bioavailability.
Linseed oil is included as a source of omega-3 fatty acids to support skin and coat health, providing a plant-based alternative to fish oils. Its presence also allows manufacturers to market the product as containing beneficial oils for overall wellbeing.

Helianthus Annuus Seed Oil, Helianthus Annuus Oil, E471, Vegetable Oil (Helianthus Annuus)
Sunflower oil is a plant-derived oil extracted from the seeds of the sunflower (Helianthus annuus). It serves as a valuable source of energy and provides essential fatty acids, particularly linoleic acid, which supports skin and coat health in pets. Sunflower oil is utilised in its refined liquid form, not as whole seeds, to optimise digestibility and nutrient availability in pet food formulations.
Sunflower oil is included as a cost-effective source of unsaturated fats to provide essential fatty acids that support skin and coat health. It also enhances palatability and contributes to the overall energy content of the pet food.

Algal Oil, Microalgae Oil, Schizochytrium Spp. Oil, Crypthecodinium Cohnii Oil
Algae oil is a plant-derived oil extracted from various species of microalgae. It serves as a rich source of omega-3 fatty acids, particularly DHA, which supports cognitive and visual development in pets. Algae oil is utilised in its refined form, not as whole algae, to ensure purity, safety, and optimal absorption of its beneficial nutrients in pet food formulations.
Algae oil is included as a sustainable and label-friendly source of omega-3 fatty acids, providing a plant-based alternative to fish oil. Its use allows manufacturers to appeal to environmentally conscious consumers while supporting the nutritional profile of the product.

Bambusa Spp. Fibre, Bamboo Cellulose, Bamboo Dietary Fibre, Bamboo Plant Fibre
Bamboo fibre is a plant-derived ingredient sourced from the stalks of bamboo plants. It is primarily included in pet food as a functional source of dietary fibre, supporting digestive health and stool quality. Bamboo fibre is used in its processed form, not as raw bamboo, to ensure safety, digestibility, and optimal fibre content for pets’ nutritional needs.
Bamboo fibre is included as a cost-effective, label-friendly source of dietary fibre to aid stool quality and digestive health. It also serves as a bulk-adding agent, helping to optimise product texture and manufacturing efficiency.

Micronutrients, Essential Micronutrients, Vital Nutrients, Accessory Food Factors
Vitamins are organic compounds derived from both plant and animal sources, essential for numerous metabolic and physiological functions in pets. Their primary purpose is to support immune health, vision, bone development, and cellular processes. In pet food, vitamins are not used in their natural, raw forms but are instead incorporated as stabilised compounds or premixes to ensure safety, stability, and optimal bioavailability.
Vitamins are included to ensure nutritional adequacy and meet regulatory requirements for complete and balanced pet food. They may also be added to compensate for nutrient losses during processing and storage.

Dietary Minerals, Inorganic Nutrients, Essential Minerals, Bulk Elements
Minerals are essential inorganic nutrients derived from the earth, not produced by animals or plants. They play a critical role in supporting various physiological functions, such as bone development, nerve transmission, and enzyme activity. In pet food, minerals are not used in their natural raw or metallic state; instead, they are incorporated as specific compounds (such as sulphates or chelates) to optimise safety and bioavailability.
Minerals are included to meet essential nutritional requirements for pets, supporting overall health and proper bodily functions. They are often added in precise amounts to ensure the product complies with regulatory standards and nutrient profiles.

Whole Grain Rice, Unpolished Rice, Oryza Sativa, Cargo Rice
Brown rice is a whole grain derived from the rice plant (Oryza sativa) and retains its bran and germ layers, making it a plant-based ingredient. It is primarily included in pet food as a source of complex carbohydrates, dietary fibre, and essential nutrients. Brown rice is used in its natural, unrefined form, providing slow-release energy and supporting digestive health in pets.
Brown rice is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It is also considered a label-friendly ingredient that appeals to consumers seeking whole grains in their pets’ diets.

Sodium Chloride, NaCl, Table Salt, E535
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.

Yeast Cell Wall, Saccharomyces Cerevisiae, Algal Beta-Glucans, Ulva Lactuca
Algimun® is a proprietary blend derived from marine algae, specifically designed for use in pet nutrition. Sourced from natural seaweed (plant origin), it is included for its functional benefits in supporting immune health and digestive function. Algimun® is not used in its raw seaweed form but is processed into a standardised extract to optimise bioavailability and efficacy in pet food formulations.
Algimun® is included as a functional additive to support immune health and digestive function in pets, leveraging its bioactive compounds derived from marine algae. Its presence allows manufacturers to market the product as scientifically advanced and supportive of overall pet wellbeing.

Cichorium Intybus Extract, Cichorium Intybus Root Extract, Inulin Extract, Cichorium Intybus L. Root Extract
Chicory root extract is derived from the root of the chicory plant, a perennial herb native to Europe and cultivated in Australia. Primarily, it serves as a source of inulin, a prebiotic fibre that supports digestive health and beneficial gut bacteria in pets. Rather than using the whole root, the extract is utilised in a concentrated form to optimise its functional benefits.
Chicory root extract is included as a source of prebiotic fibre to support digestive health and promote beneficial gut bacteria. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.

2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid
Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.
Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.

Apium Graveolens Seed Powder, Ground Celery Seed, Celery Seed Extract, Apium Graveolens Seed
Celery seed powder is a plant-derived ingredient made from ground seeds of the celery plant (Apium graveolens). It is primarily included for its natural antioxidant properties and potential to support urinary tract health. In pet food, celery seed powder is used in its natural, powdered form, allowing for safe consumption and optimal absorption of its beneficial phytonutrients and minerals.
Celery seed powder is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural flavouring and potential antioxidant properties. Its addition may also contribute to product palatability and perceived nutritional value without significantly impacting formulation costs.

Digestive Enzyme Complex, Enzyme Blend, Pancreatin, Bromelain
Natural digestive enzymes are biologically active proteins derived from animal or plant sources, such as pancreas or pineapple, and are included in pet food to support the breakdown of nutrients and optimise digestive efficiency. These enzymes are utilised in their extracted, purified form rather than as whole foods, ensuring stability, safety, and efficacy in aiding nutrient absorption and gastrointestinal health.
Natural digestive enzymes are included to support the breakdown and absorption of nutrients, potentially improving digestive efficiency in pets. Their presence also serves as a marketing feature, appealing to consumers seeking functional health benefits in pet food.
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