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Prime100
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Beef Fillet Dog Treats

Beef Fillet Dog Treats

Prime100
Prime100 Beef Fillet Treats are premium single protein rewards made from 100% Australian beef. These grain free treats are gently air dried to preserve natural flavours and are suitable for dogs with sensitivities. Free from artificial colours and preservatives, they provide a high protein snack without fillers. The chewy texture is easy to break into smaller pieces for simple portion control during rewards. These palatable fillets serve as high value rewards for training or daily enrichment. They offer a healthy alternative to processed snacks to support your dog’s overall wellbeing.
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Size 1
100g
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Overview

Prime100 Beef Fillet Treats are premium single protein rewards made from 100% Australian beef. These grain free treats are gently air dried to preserve natural flavours and are suitable for dogs with sensitivities.

Free from artificial colours and preservatives, they provide a high protein snack without fillers. The chewy texture is easy to break into smaller pieces for simple portion control during rewards. These palatable fillets serve as high value rewards for training or daily enrichment. They offer a healthy alternative to processed snacks to support your dog’s overall wellbeing.

Nutritional Analysis

Protein
26
%
0%
Fat
18
%
0%
Moisture
20
%
0%
Energy
315
0
 kcal/100g

Ingredients

Australian Beef, Potato Starch, Glycerine, Tapioca Starch, Apple Fibre, Mineral Salts, Salt, Buffered Vinegar, Smoke Flavour, Natural Antioxidant.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh beef mince formed into a round ball, bright red with a coarse, moist texture, suitable for dog food
Beef
Beef
Bovine Meat, Bos Taurus, Ox Meat, Cow Meat
Summary
Beef is the muscle meat derived from cattle, categorised as an animal-based ingredient. It serves as a rich source of high-quality protein, essential amino acids, iron, and B vitamins, supporting muscle maintenance and overall health in pets. In premium pet foods, beef is typically included in its natural, whole-food form, ensuring optimal nutrient availability and palatability.
Why it's used?
Beef is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its presence also serves as a marketing advantage, appealing to consumers seeking recognisable, high-quality ingredients.
Fine white powdery potato starch with a soft, slightly textured surface, commonly used in Australian dog food recipes
Potato Starch
Potato Starch
Solanum Tuberosum Starch, E1401, Native Potato Starch, Potato Flour
Summary
Potato starch is a carbohydrate extracted from the tubers of the potato plant (Solanum tuberosum), a plant-based ingredient. It is primarily included in pet food as a source of easily digestible energy and to improve texture and binding. Potato starch is utilised in its processed, purified form rather than as whole potatoes, ensuring consistency and digestibility in the final product.
Why it's used?
Potato starch is included as a cost-effective carbohydrate source and bulk-adding agent, helping to optimise product texture and binding. It also contributes to a label-friendly formulation that appeals to consumers seeking grain-free options.
Clear, slightly viscous drop of glycerine with a smooth, glossy texture on a white background
Glycerine
Glycerine
Glycerol, 1,2,3-Propanetriol, E422, Propane-1,2,3-Triol
Summary
Glycerine is a colourless, odourless liquid derived from plant or animal fats. In pet food, it serves primarily as a humectant, helping to retain moisture and improve texture. Glycerine is not used in its natural, raw state but is refined and purified for food-grade applications to ensure safety and optimal absorption. It also aids in palatability and shelf-life extension.
Why it's used?
Glycerine is included as a humectant to retain moisture and improve the texture of pet food products, helping to prevent them from drying out. It also acts as a mild sweetener to enhance palatability for pets.
Fine white powdery tapioca starch with a soft, fluffy texture, commonly used as a dog food ingredient
Tapioca Starch
Tapioca Starch
Cassava Starch, Manioc Starch, Yucca Starch, Manihot Esculenta Starch
Summary
Tapioca starch is a carbohydrate extracted from the root of the cassava plant, a tropical tuber native to South America. Primarily, it serves as a highly digestible energy source and a natural thickening agent in pet food. Tapioca starch is used in its natural, processed form, not as a whole food, to optimise texture and palatability while supporting digestive health.
Why it's used?
Tapioca starch is included as a cost-effective carbohydrate source that provides bulk and texture to pet food formulations. It also serves as a binding agent, helping to improve kibble structure and stability.
Fine, light beige apple fibre powder with a soft, slightly textured surface, used as a dog food supplement
Apple Fibre
Apple Fibre
Malus Domestica Fibre, Apple Pomace Fibre, Malus Domestica Dietary Fibre, E459
Summary
Apple fibre is a plant-derived ingredient sourced from the fibrous pulp of apples after juice extraction. It is primarily included in pet food to support digestive health by providing insoluble and soluble dietary fibre, which aids in healthy bowel function. Apple fibre is used in its natural form, ensuring pets benefit from its inherent nutritional properties and gentle support for gastrointestinal wellbeing.
Why it's used?
Apple fibre is included as a cost-effective source of dietary fibre to aid digestive health and improve stool quality. It also serves as a label-friendly ingredient that appeals to consumers seeking recognisable, natural components in pet food.
Fine white mineral salts powder with a soft, grainy texture, commonly used as a dog supplement ingredient
Mineral Salts
Mineral Salts
E511, E516, E518, E529
Summary
Mineral salts are inorganic compounds derived from naturally occurring minerals, typically sourced from the earth. They are included in pet food to provide essential minerals such as calcium, phosphorus, and magnesium, which support bone health, nerve function, and metabolic processes. Mineral salts are not used in their raw or metallic state; instead, they are utilised as specific compounds to ensure safety and optimal absorption.
Why it's used?
Mineral salts are included to provide essential minerals that support overall pet health and meet nutritional requirements. They also help optimise product stability and ensure compliance with regulatory labelling standards.
Fine white salt granules in a circular pile on a plain background, showing a powdery, smooth texture
Salt
Salt
Sodium Chloride, NaCl, Table Salt, E535
Summary
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Why it's used?
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.
Pale yellow splash of buffered vinegar with a smooth, glossy texture on a white background
Buffered Vinegar
Buffered Vinegar
Neutralised Vinegar, E262, Acetate Buffer, Acetic Acid Buffer
Summary
Buffered vinegar is a food-grade ingredient derived from plant sources, typically grains, and is produced by neutralising vinegar with a buffering agent such as sodium or potassium carbonate. Its primary purpose in pet food is to act as a natural preservative, helping to inhibit microbial growth and extend shelf life. Buffered vinegar is utilised in a processed, stabilised form rather than as raw vinegar.
Why it's used?
Buffered vinegar is included as a natural preservative to inhibit microbial growth and extend the product’s shelf life. It offers a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredient lists.
Fine light brown smoke flavour powder with a dry, slightly textured surface, commonly used in dog food ingredients
Smoke Flavour
Smoke Flavour
Liquid Smoke, Smoke Condensate, Smoke Extract, E150a
Summary
Smoke flavour is a functional ingredient derived from the condensation of wood smoke, typically from hardwoods, and is of plant origin. It is primarily added to pet food to enhance palatability and aroma, encouraging acceptance. Rather than using raw smoke, which contains harmful compounds, smoke flavour is utilised in a purified, food-grade liquid or powder form to ensure safety and consistency.
Why it's used?
Smoke flavour is included to enhance palatability by imparting a desirable aroma and taste that appeals to pets. It also serves as a label-friendly ingredient, allowing manufacturers to market the product as having a more appealing or gourmet profile.
Too vague to identify
Natural Antioxidant
Natural Antioxidant
Tocopherol, Mixed Tocopherols, E306, Rosemary Extract
Summary
Natural antioxidant refers to a substance, typically derived from plant sources, that helps protect pet food from oxidative damage and spoilage. Its primary function is to preserve freshness and extend shelf life by inhibiting the oxidation of fats and oils. In pet food, natural antioxidants are used in their natural form, ensuring safety and effective absorption without the need for chemical modification.
Why it's used?
Natural antioxidants are included to help preserve the freshness and stability of pet food by slowing the oxidation of fats and oils, thereby extending shelf life. They also serve as a label-friendly alternative to synthetic preservatives, appealing to consumers seeking more natural ingredients.

About

Brand
Prime100
Company
Hill's Pet Nutrition
Manufactured
Australia
Type
Jerky/Strip
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Treat
Processing Level
High

PRODUCT TAGS

Single Protein
Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free
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About the Brand

Prime100

Prime100 provides specialised Australian made single protein diets and functional meals designed for dogs with complex dietary needs. Discover their vet endorsed range of novel protein recipes to support your pet's long term health and allergy management.

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