Chia and Berries Gourmet Baked Dog Treats

Ground Brown Rice, Oryza Sativa Flour, Wholegrain Brown Rice Flour, Milled Brown Rice

Brown rice flour is a finely milled product derived from whole brown rice, a cereal grain of plant origin. It serves as a source of complex carbohydrates and dietary fibre, supporting digestive health and providing sustained energy. In pet food, brown rice flour is used in its natural, ground form, making it easily digestible and suitable for formulating balanced, premium diets.

Brown rice flour is included as a cost-effective carbohydrate source that provides energy and helps bind kibble together. It also serves as a label-friendly ingredient that appeals to consumers seeking whole grain options.

Groundnut Paste, Arachis Hypogaea Paste, Nut Paste, Groundnut Butter

Peanut butter is a plant-derived spread made from ground, roasted peanuts. Sourced from legumes, it is included in pet food primarily for its palatability, healthy fats, and protein content. Peanut butter is used in its natural form, though often without added salt or sugar, to provide energy and support skin and coat health while enhancing flavour and texture in pet diets.

Peanut butter is included as a palatability enhancer to improve taste and encourage consumption, particularly in treats and specialty products. It also serves as a label-friendly ingredient that appeals to pet owners seeking familiar, human-grade components.

Rice Syrup, Brown Rice Syrup, Malted Rice Syrup, Oryza Sativa Syrup

Rice malt syrup is a sweetener derived from fermented cooked rice, making it a plant-based ingredient. It is primarily used to provide a source of carbohydrates and energy in pet food formulations. Rice malt syrup is utilised in its processed syrup form, not as whole rice, to ensure digestibility and palatability for pets while offering a natural alternative to refined sugars.

Rice malt syrup is included as a cost-effective carbohydrate source and natural sweetener to enhance palatability and energy content. Its use also allows for label-friendly marketing as a recognisable, minimally processed ingredient.

Cassava Flour, Manioc Flour, Yuca Flour, Manihot Esculenta Flour

Tapioca flour is a fine, starchy powder derived from the root of the cassava plant, a tropical tuber native to South America. Primarily used as a carbohydrate source, it provides easily digestible energy in pet food formulations. Tapioca flour is incorporated in its natural, processed form, not as a whole food, to ensure optimal digestibility and functional texture in premium pet diets.

Tapioca flour is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, improving texture and processing efficiency. Its neutral flavour and hypoallergenic properties also make it suitable for sensitive or limited-ingredient formulations.

Hen Egg, Chicken Egg, Gallus Gallus Domesticus Egg, Avian Egg

Egg is an animal-derived ingredient sourced from poultry, commonly used in pet food for its high-quality protein and essential amino acids. It provides vital nutrients that support muscle development and overall health. In pet food, egg is typically included in its natural, whole form—either as dried or fresh egg—ensuring optimal digestibility and nutrient availability for pets.

Egg is included as a high-quality, bioavailable protein source to support muscle development and overall nutrition. It also enhances the product’s nutritional profile, appealing to consumers seeking premium or natural pet food options.

Salvia Hispanica, Salvia Hispanica Seed, Salba, Salvia Hispanica L.

Chia seed is a plant-derived ingredient sourced from the Salvia hispanica plant, native to Central and South America. It is primarily included in pet food for its rich content of omega-3 fatty acids, dietary fibre, and antioxidants, supporting skin, coat, and digestive health. Chia seed is used in its natural, whole form, ensuring optimal nutrient retention and bioavailability for pets.

Chia seed is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with omega-3 fatty acids and fibre. It may also provide a minor functional benefit as a source of plant-based nutrients and aid in product marketing.

Beta Vulgaris, Table Beet, Garden Beet, Red Beet

Beetroot is a root vegetable derived from the plant Beta vulgaris, commonly cultivated for its deep red, nutrient-rich taproot. It is included in pet food primarily for its dietary fibre content and natural antioxidants, supporting digestive health and immune function. Beetroot is used in its natural, whole form, ensuring pets benefit from its full spectrum of phytonutrients and micronutrients.

Beetroot is included as a natural colourant to enhance the visual appeal of the product for pet owners and as a label-friendly ingredient that supports marketing claims of natural or wholesome content. It may also provide a cost-effective source of fibre and micronutrients.

Cyamopsis Tetragonoloba Gum, E412, Guaran, Guar Flour

Guar gum is a natural polysaccharide derived from the seeds of the guar plant (Cyamopsis tetragonoloba), a legume native to India and Pakistan. It is primarily used as a thickening and stabilising agent in pet food, helping to improve texture and moisture retention. Guar gum is utilised in its processed powder form, not as whole seeds, to ensure optimal functionality and digestibility.

Guar gum is included as a cost-effective thickening and stabilising agent to improve the texture and consistency of pet food products. It also helps maintain product uniformity during storage and extends shelf life.

Natural Raspberry Flavouring, Natural Raspberry Flavour (Flavouring), Natural Flavouring (Raspberry), Natural Flavouring Substance (Raspberry)

Natural Raspberry Flavour is a plant-derived ingredient sourced from raspberries or other natural substances to mimic the taste and aroma of raspberries. Its primary purpose is to enhance palatability, encouraging pets to enjoy their food. This ingredient is used in its natural form, ensuring a recognisable and appealing flavour profile without the use of artificial additives.

Natural raspberry flavour is included to enhance palatability, making the product more appealing to pets. It also serves as a label-friendly ingredient that can attract consumers seeking natural additives.

Fragaria × Ananassa, Garden Strawberry, Fragaria Ananassa, Fragaria Spp.

Strawberry is a plant-derived fruit known for its vibrant red colour and natural sweetness. In pet food, strawberry is primarily included as a source of dietary fibre, antioxidants, and vitamin C, supporting immune health and overall wellbeing. Strawberry is used in its natural, whole form, ensuring pets benefit from its full nutritional profile without synthetic alteration.

Strawberry is included as a label-friendly ingredient to appeal to consumers seeking natural and recognisable components in pet food. It may also provide a minor source of antioxidants and vitamins, supporting marketing claims of added nutritional benefits.

Vaccinium Corymbosum, Vaccinium Angustifolium, Bilberry, E163

Blueberry is a small, nutrient-rich fruit of plant origin, commonly sourced from the Vaccinium genus. It is included in pet food primarily for its antioxidant properties, supporting immune health and cellular protection. Blueberry is used in its natural, whole form, ensuring pets benefit from its full spectrum of vitamins, fibre, and phytonutrients as found in fresh fruit.

Blueberry is included as a label-friendly ingredient to appeal to health-conscious consumers, leveraging its reputation as a source of antioxidants. Its presence supports marketing claims of added nutritional benefits, though it is typically used in small quantities with minimal impact on the overall nutritional profile for pets.