Pepita and Pumpkin Gourmet Baked Dog Treats

Ground Brown Rice, Oryza Sativa Flour, Wholegrain Brown Rice Flour, Milled Brown Rice

Brown rice flour is a finely milled product derived from whole brown rice, a cereal grain of plant origin. It serves as a source of complex carbohydrates and dietary fibre, supporting digestive health and providing sustained energy. In pet food, brown rice flour is used in its natural, ground form, making it easily digestible and suitable for formulating balanced, premium diets.

Brown rice flour is included as a cost-effective carbohydrate source that provides energy and helps bind kibble together. It also serves as a label-friendly ingredient that appeals to consumers seeking whole grain options.

Groundnut Paste, Arachis Hypogaea Paste, Nut Paste, Groundnut Butter

Peanut butter is a plant-derived spread made from ground, roasted peanuts. Sourced from legumes, it is included in pet food primarily for its palatability, healthy fats, and protein content. Peanut butter is used in its natural form, though often without added salt or sugar, to provide energy and support skin and coat health while enhancing flavour and texture in pet diets.

Peanut butter is included as a palatability enhancer to improve taste and encourage consumption, particularly in treats and specialty products. It also serves as a label-friendly ingredient that appeals to pet owners seeking familiar, human-grade components.

Rice Syrup, Brown Rice Syrup, Malted Rice Syrup, Oryza Sativa Syrup

Rice malt syrup is a sweetener derived from fermented cooked rice, making it a plant-based ingredient. It is primarily used to provide a source of carbohydrates and energy in pet food formulations. Rice malt syrup is utilised in its processed syrup form, not as whole rice, to ensure digestibility and palatability for pets while offering a natural alternative to refined sugars.

Rice malt syrup is included as a cost-effective carbohydrate source and natural sweetener to enhance palatability and energy content. Its use also allows for label-friendly marketing as a recognisable, minimally processed ingredient.

Hen Egg, Chicken Egg, Gallus Gallus Domesticus Egg, Avian Egg

Egg is an animal-derived ingredient sourced from poultry, commonly used in pet food for its high-quality protein and essential amino acids. It provides vital nutrients that support muscle development and overall health. In pet food, egg is typically included in its natural, whole form—either as dried or fresh egg—ensuring optimal digestibility and nutrient availability for pets.

Egg is included as a high-quality, bioavailable protein source to support muscle development and overall nutrition. It also enhances the product’s nutritional profile, appealing to consumers seeking premium or natural pet food options.

Cucurbita Pepo Seed, Pepita, Cucurbita Pepo, Pepita Seed

Pumpkin seed is a plant-derived ingredient sourced from the seeds of the pumpkin (Cucurbita pepo). It is included in pet food primarily for its rich content of protein, healthy fats, and micronutrients such as magnesium and zinc. Pumpkin seed is used in its natural, whole form, providing both nutritional value and functional fibre to support digestive health in pets.

Pumpkin seed is included as a nutrient-dense ingredient to enhance the protein, fibre, and micronutrient profile of the product, supporting marketing claims of added health benefits. It also serves as a label-friendly component that appeals to health-conscious consumers.

Cassava Flour, Manioc Flour, Yuca Flour, Manihot Esculenta Flour

Tapioca flour is a fine, starchy powder derived from the root of the cassava plant, a tropical tuber native to South America. Primarily used as a carbohydrate source, it provides easily digestible energy in pet food formulations. Tapioca flour is incorporated in its natural, processed form, not as a whole food, to ensure optimal digestibility and functional texture in premium pet diets.

Tapioca flour is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, improving texture and processing efficiency. Its neutral flavour and hypoallergenic properties also make it suitable for sensitive or limited-ingredient formulations.

Cyamopsis Tetragonoloba Gum, E412, Guaran, Guar Flour

Guar gum is a natural polysaccharide derived from the seeds of the guar plant (Cyamopsis tetragonoloba), a legume native to India and Pakistan. It is primarily used as a thickening and stabilising agent in pet food, helping to improve texture and moisture retention. Guar gum is utilised in its processed powder form, not as whole seeds, to ensure optimal functionality and digestibility.

Guar gum is included as a cost-effective thickening and stabilising agent to improve the texture and consistency of pet food products. It also helps maintain product uniformity during storage and extends shelf life.

Cucurbita Pepo, Cucurbita Maxima, Cucurbita Moschata, Pepo

Pumpkin is a plant-derived ingredient sourced from the fruit of the Cucurbita pepo species. It is primarily included in pet food for its dietary fibre content, which supports digestive health and regularity. Pumpkin is used in its natural form, either as fresh, cooked, or dehydrated flesh, providing a source of vitamins, minerals, and antioxidants beneficial to overall wellbeing.

Pumpkin is included as a label-friendly ingredient that appeals to consumers seeking natural and recognisable components, while also serving as a cost-effective source of fibre and moisture to support digestive health and product texture. Its inclusion can enhance marketing appeal without significantly increasing formulation costs.

Curcuma Longa, Indian Saffron, Jiang Huang, E100

Turmeric is a vibrant yellow spice derived from the root of the Curcuma longa plant, making it a plant-based ingredient. It is primarily included in pet food for its natural antioxidant and anti-inflammatory properties, supporting overall health and wellbeing. Turmeric is used in its natural powdered form, ensuring pets benefit from its active compound, curcumin, in a safe and bioavailable manner.

Turmeric is included as a label-friendly ingredient to appeal to health-conscious consumers due to its association with natural antioxidants and anti-inflammatory properties. Its presence may also support marketing claims related to holistic or functional pet foods, despite being used in small quantities with minimal direct nutritional impact for pets.