Chicken Bone Broth

Water is a vital ingredient sourced from natural origins and is essential for all living organisms. In pet food, water serves primarily to hydrate, aid in ingredient processing, and ensure proper texture and palatability. It is used in its natural, purified form, not chemically altered, to optimise moisture content and support the overall health and wellbeing of pets.

Water is included as a processing aid to facilitate mixing and extrusion during manufacturing. It also helps achieve the desired texture and moisture content in the final product.

Chicken bone broth is a liquid derived from simmering chicken bones and connective tissues, making it an animal-based ingredient. It is primarily included for its rich source of collagen, amino acids, and minerals, supporting joint health and hydration. Chicken bone broth is used in its natural, whole-food form, ensuring optimal nutrient availability and palatability for pets.

Chicken bone broth is included as a palatability enhancer to improve flavour and aroma, making the product more appealing to pets. It also serves as a label-friendly ingredient that appeals to consumers seeking natural or premium formulations.

Apple cider vinegar is a liquid derived from the fermentation of apple juice, making it a plant-based ingredient. It is primarily included in pet food for its potential to support digestive health and act as a natural preservative. Apple cider vinegar is used in its natural liquid form, not as a concentrated extract or synthetic compound, ensuring safety and palatability for pets.

Apple cider vinegar is included as a label-friendly ingredient to appeal to health-conscious consumers and enhance product marketability. It may also serve a minor functional role in supporting palatability and mild preservation.