Collagenie Is Bringing Human-Grade Wellness to the Dog Bowl

Walk into any wellness store and collagen is everywhere. Powders, gummies, capsules, all promising better skin, stronger joints and a little help with ageing well. For years, it has been something we take for ourselves.

Collagenie thinks our dogs deserve the same. The Australian brand launched in April 2026 with what it calls the world's first certified organic collagen peptides for pets, and it is pitching itself squarely at owners who treat their dog's health the way they treat their own.

Built by pet people, for pet people

Collagenie was started by co-founder and CEO Fiona Dobbrick on a simple idea: pets should get the same quality of wellness products their owners already buy for themselves. The brand saw a gap in the market for collagen supplements that were genuinely pure, transparent about what is inside and made specifically for cats and dogs.

"We started Collagenie because we believe every pet deserves to feel their best, comfortable in their movement, their skin, their life. Our animals are family, and that's exactly the standard we've built to." — ‍Fiona Dobbrick, Collagenie Co-Founder

That standard shows up in the details. Every product is made in Australia, certified organic by both ACO and USDA, third-party tested for purity and potency, and made with human-grade ingredients. No fillers, no synthetics.

First, what is collagen?

Collagen is the most abundant protein in the body. It is the scaffolding that holds skin, joints, tendons, ligaments, bones and the gut lining together. Dogs make their own, but like us, production slows as they age.

Collagen peptides are collagen that has been broken down into smaller pieces, which makes them easier to digest and absorb. That is the form Collagenie uses, sourced from certified organic, grass-fed farms.

"Collagen also plays a key role in muscle maintenance, tissue repair and gut lining integrity, which becomes increasingly important as our pets age." — Dr Kate Adams, BSc BVMS BComm

The range

Collagenie launched with three meal boosters. Each is a powder that mixes straight into your dog's usual food, so there are no chews to bargain over or tablets to hide.

Joint & Mobility — Made for dogs slowing down on walks, getting stiff after a big day or carrying a few more years. The focus is supporting joints and keeping them moving comfortably.

Skin & Coat — For dogs with dull coats, dry skin or a tendency to scratch. Collagen is a building block of healthy skin, which makes this the natural pick for coat-proud owners.

Whole Body Boost — The all-rounder. A daily option for owners who want to cover joints, skin, coat and general vitality in one scoop.

All three are $49.99, with a Subscribe & Save option that takes 15% off every delivery.

The vet's view

Dr Kate Adams says the way Australians think about their dog's health is changing, from reacting to problems to getting ahead of them.

"As a vet, the shift I'm seeing in pet owners is noticeable, whereby people are now thinking about their animal's health proactively, not just reactively. We know that small, consistent choices daily compound into long-term health outcomes, and that applies to our pets just as much as it does to us."‍ — Dr Kate Adams, BSc BVMS BComm

It is a trend backed by the numbers. Australians now spend around $3,300 a year per dog, according to Animal Medicines Australia's 2025 Pet Ownership Report. Supplements, though, have been slower to catch up with the human wellness boom. Collagenie is betting that is about to change.

Made with more than profit in mind

Collagenie's collagen is processed without industrial solvents or harsh chemicals. Its purpose-built facility runs on hybrid solar, with a custom freeze dryer the brand says uses up to 75% less electricity than conventional methods.

The brand holds certification with the Pet Sustainability Coalition, and a portion of profits goes to Australian animal refuges.

What the research says

Collagen research in dogs is still young. A handful of small studies, mostly on joint mobility, have shown promising results, but the evidence base is far thinner than it is for humans. As with any supplement, it is worth a chat with your vet first, especially if your dog has an existing condition or is on medication.

The verdict

Collagenie is not reinventing what collagen is. What it is doing is holding a pet supplement to the same standard many of us expect from our own: certified organic, Australian-made, independently tested and transparent about what goes in. If you already take collagen yourself, it is an easy brand to understand. And if your dog is starting to feel their age, it is one worth a look.

Find Collagenie on Dog Directory, or shop the range at collagenie.com.au.