Zesty Paws

Founded in Orlando, Florida in 2015 by AJ Patel, Zesty Paws was built on a simple belief: pets deserve supplements that actually work. Starting from a small office with a handful of products, the brand grew into the number one best-selling multi-condition pet supplement brand in the US. In 2021, Zesty Paws was acquired by global health and nutrition company H&H Group for $610 million, powering its international expansion — including into Australia.

The brand continues to operate independently under H&H's Pet Nutrition & Care division.