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Prime100
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NPD™ Fresh Roll Crocodile and Tapioca

NPD™ Fresh Roll Crocodile and Tapioca

Prime100
Prime100 NPD Crocodile and Tapioca is a fresh dog food roll from the Novel Protein Diet range. It utilises Australian crocodile as a single protein source to help dogs with severe food allergies or digestive issues. This grain free recipe includes tapioca for energy and functional oils to support skin health. The use of a novel protein helps vets and owners manage conditions like dermatitis and irritable bowel disease by avoiding common dietary triggers. Natural ingredients such as bamboo fibre and psyllium husk assist with digestion and stool quality. Each roll is steam cooked to preserve essential nutrients and moisture. This veterinary exclusive product is suitable for all life stages excluding large breed puppies. Prime100 NPD Crocodile and Tapioca Fresh Roll provides a complete and balanced meal free from artificial colours or preservatives. The firm texture makes it easy to portion for daily feeding or clinical elimination trials.
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Nutritional Analysis
Ingredients
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Size 1
2kg
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Overview

Prime100 NPD Crocodile and Tapioca is a fresh dog food roll from the Novel Protein Diet range. It utilises Australian crocodile as a single protein source to help dogs with severe food allergies or digestive issues. This grain free recipe includes tapioca for energy and functional oils to support skin health.

The use of a novel protein helps vets and owners manage conditions like dermatitis and irritable bowel disease by avoiding common dietary triggers. Natural ingredients such as bamboo fibre and psyllium husk assist with digestion and stool quality. Each roll is steam cooked to preserve essential nutrients and moisture. This veterinary exclusive product is suitable for all life stages excluding large breed puppies.

Prime100 NPD Crocodile and Tapioca Fresh Roll provides a complete and balanced meal free from artificial colours or preservatives. The firm texture makes it easy to portion for daily feeding or clinical elimination trials.

Nutritional Analysis

Protein
10
%
0%
Fat
5
%
0%
Fibre
2
%
0%
Moisture
65
%
0%
Energy
138
0
 kcal/100g

Ingredients

Australian Crocodile (Including Ground Crocodile Bone), Tapioca, Bamboo Fibre, Vitamins and Minerals, Functional Oils (Algae, Flaxseed, Evening Primrose), Salt, Chicory Root Extract, Psyllium Husk, Taurine, Celery Seed Powder, Natural Digestive Enzymes.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Raw minced crocodile meat, pinkish and chunky with a moist texture, shown as a healthy dog food ingredient
Crocodile
Crocodile
Crocodylus Spp., Crocodylidae, Crocodilian, Crocodylian
Summary
Crocodile is a novel animal protein sourced from farmed or wild Australian crocodiles. It is primarily included in pet food for its high-quality, easily digestible protein and essential amino acids, supporting muscle maintenance and overall health. Crocodile is used in its natural, whole meat form, providing a hypoallergenic alternative for pets with sensitivities to more common proteins.
Why it's used?
Crocodile is included as a novel protein source to cater to pets with food sensitivities or allergies, supporting hypoallergenic product claims. Its use also enables premium positioning and marketing differentiation in the pet food market.
Fine off-white tapioca powder with a smooth, slightly grainy texture, commonly used in Australian dog food recipes
Tapioca
Tapioca
Cassava, Manioc, Yuca, Manihot Esculenta
Summary
Tapioca is a starch extracted from the root of the cassava plant, a tropical crop native to South America. As a plant-derived ingredient, its primary purpose in pet food is to provide a highly digestible source of carbohydrates and energy. Tapioca is used in its natural, processed form as a purified starch, not as whole cassava root, ensuring safety and digestibility.
Why it's used?
Tapioca is included as a cost-effective carbohydrate source that provides energy and helps bind kibble, contributing to the desired texture and structure of the final product. Its neutral flavour and hypoallergenic properties also make it suitable for formulating diets for pets with sensitivities.
Fine, light beige bamboo fibre powder with a soft, textured surface, used as a natural dog food ingredient
Bamboo Fibre
Bamboo Fibre
Bambusa Spp. Fibre, Bamboo Cellulose, Bamboo Dietary Fibre, Bamboo Plant Fibre
Summary
Bamboo fibre is a plant-derived ingredient sourced from the stalks of bamboo plants. It is primarily included in pet food as a functional source of dietary fibre, supporting digestive health and stool quality. Bamboo fibre is used in its processed form, not as raw bamboo, to ensure safety, digestibility, and optimal fibre content for pets’ nutritional needs.
Why it's used?
Bamboo fibre is included as a cost-effective, label-friendly source of dietary fibre to aid stool quality and digestive health. It also serves as a bulk-adding agent, helping to optimise product texture and manufacturing efficiency.
Too vague to identify
Vitamins and Minerals
Vitamins and Minerals
Micronutrients, Essential Nutrients, Dietary Micronutrients, Nutrient Elements
Summary
Vitamins and minerals are essential micronutrients derived from both animal and plant sources, as well as synthesised compounds. They play a critical role in supporting metabolic processes, immune function, and overall health in pets. These nutrients are not used in their natural elemental or raw forms; instead, they are incorporated as specific compounds, such as salts or chelates, to optimise safety, stability, and bioavailability.
Why it's used?
Vitamins and minerals are included to ensure the product meets established nutritional standards for complete and balanced pet food, supporting overall health and wellbeing. Their addition allows manufacturers to compensate for any nutrient losses during processing and to optimise the nutritional profile regardless of ingredient variability.
Deep green, glossy drop of algae oil with a smooth, liquid texture on a plain background
Algae Oil
Algae Oil
Algal Oil, Microalgae Oil, Schizochytrium Spp. Oil, Crypthecodinium Cohnii Oil
Summary
Algae oil is a plant-derived oil extracted from various species of microalgae. It serves as a rich source of omega-3 fatty acids, particularly DHA, which supports cognitive and visual development in pets. Algae oil is utilised in its refined form, not as whole algae, to ensure purity, safety, and optimal absorption of its beneficial nutrients in pet food formulations.
Why it's used?
Algae oil is included as a sustainable and label-friendly source of omega-3 fatty acids, providing a plant-based alternative to fish oil. Its use allows manufacturers to appeal to environmentally conscious consumers while supporting the nutritional profile of the product.
Golden yellow linseed oil in a glossy, viscous puddle on a white background, highlighting its smooth texture
Linseed Oil
Linseed Oil
Flaxseed Oil, Oleum Lini, E401, Linum Usitatissimum Oil
Summary
Linseed oil, derived from the seeds of the flax plant (Linum usitatissimum), is a plant-based ingredient valued for its high content of omega-3 fatty acids, particularly alpha-linolenic acid (ALA), which supports skin and coat health in pets. In pet food, linseed oil is utilised in its natural, cold-pressed form to optimise nutrient retention and bioavailability.
Why it's used?
Linseed oil is included as a source of omega-3 fatty acids to support skin and coat health, providing a plant-based alternative to fish oils. Its presence also allows manufacturers to market the product as containing beneficial oils for overall wellbeing.
Pale yellow drop of evening primrose oil with a smooth, glossy texture on a clean white background
Evening Primrose Oil
Evening Primrose Oil
Oenothera Biennis Oil, Oenothera Biennis Seed Oil, EPO, Oenothera Oil
Summary
Evening Primrose Oil is a plant-derived oil extracted from the seeds of the evening primrose plant (Oenothera biennis). It is primarily included in pet food for its high content of gamma-linolenic acid (GLA), an omega-6 fatty acid that supports skin and coat health. Evening Primrose Oil is used in its natural, cold-pressed form to optimise nutrient retention and bioavailability.
Why it's used?
Evening Primrose Oil is included as a source of omega-6 fatty acids, particularly gamma-linolenic acid, to support skin and coat health in pets. Its presence also serves a marketing function, appealing to consumers seeking premium or holistic ingredients.
Fine white salt granules in a circular pile on a plain background, showing a powdery, smooth texture
Salt
Salt
Sodium Chloride, NaCl, Table Salt, E535
Summary
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Why it's used?
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.
Fine, light brown chicory root extract powder in a soft, slightly grainy mound on a plain background
Chicory Root Extract
Chicory Root Extract
Cichorium Intybus Extract, Cichorium Intybus Root Extract, Inulin Extract, Cichorium Intybus L. Root Extract
Summary
Chicory root extract is derived from the root of the chicory plant, a perennial herb native to Europe and cultivated in Australia. Primarily, it serves as a source of inulin, a prebiotic fibre that supports digestive health and beneficial gut bacteria in pets. Rather than using the whole root, the extract is utilised in a concentrated form to optimise its functional benefits.
Why it's used?
Chicory root extract is included as a source of prebiotic fibre to support digestive health and promote beneficial gut bacteria. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.
Fine, pale beige psyllium husk powder with a soft, slightly textured surface, used for dog digestive health
Psyllium Husk
Psyllium Husk
Ispaghula Husk, Plantago Ovata Husk, Blond Psyllium, Plantago Ovata
Summary
Psyllium husk is a plant-derived ingredient sourced from the outer coating of Plantago ovata seeds. It is primarily included in pet food as a soluble fibre to support digestive health and promote regular bowel movements. Psyllium husk is used in its natural form, allowing pets to benefit from its gentle bulking and water-absorbing properties, which help optimise gastrointestinal function.
Why it's used?
Psyllium husk is included as a functional fibre source to support digestive health and promote regular bowel movements in pets. It also serves as a cost-effective bulking agent to optimise stool quality and product texture.
Fine white taurine powder with a soft, fluffy texture, commonly used as a supplement for dogs
Taurine
Taurine
2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid
Summary
Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.
Why it's used?
Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.
Fine light brown celery seed powder in a smooth, even mound on a plain background, highlighting its texture and colour
Celery Seed Powder
Celery Seed Powder
Apium Graveolens Seed Powder, Ground Celery Seed, Celery Seed Extract, Apium Graveolens Seed
Summary
Celery seed powder is a plant-derived ingredient made from ground seeds of the celery plant (Apium graveolens). It is primarily included for its natural antioxidant properties and potential to support urinary tract health. In pet food, celery seed powder is used in its natural, powdered form, allowing for safe consumption and optimal absorption of its beneficial phytonutrients and minerals.
Why it's used?
Celery seed powder is included as a label-friendly ingredient to appeal to health-conscious consumers, as it is associated with natural flavouring and potential antioxidant properties. Its addition may also contribute to product palatability and perceived nutritional value without significantly impacting formulation costs.
Too vague to identify
Natural Digestive Enzymes
Natural Digestive Enzymes
Digestive Enzyme Complex, Enzyme Blend, Pancreatin, Bromelain
Summary
Natural digestive enzymes are biologically active proteins derived from animal or plant sources, such as pancreas or pineapple, and are included in pet food to support the breakdown of nutrients and optimise digestive efficiency. These enzymes are utilised in their extracted, purified form rather than as whole foods, ensuring stability, safety, and efficacy in aiding nutrient absorption and gastrointestinal health.
Why it's used?
Natural digestive enzymes are included to support the breakdown and absorption of nutrients, potentially improving digestive efficiency in pets. Their presence also serves as a marketing feature, appealing to consumers seeking functional health benefits in pet food.

About

Brand
Prime100
Company
Hill's Pet Nutrition
Manufactured
Australia
Type
Roll
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

PRODUCT TAGS

Single Protein
Novel Protein
Poultry Free
Grain Free
Gluten Free
Dairy Free
Soy Free
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About the Brand

Prime100

Prime100 provides specialised Australian made single protein diets and functional meals designed for dogs with complex dietary needs. Discover their vet endorsed range of novel protein recipes to support your pet's long term health and allergy management.

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