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Home
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Pro Plan Veterinary Diet
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OM Overweight Management Wet Dog Food

OM Overweight Management Wet Dog Food

Pro Plan Veterinary Diet
Purina Pro Plan Veterinary Diets OM Overweight Management Wet Dog Food is a canned weight management diet formulated for overweight or obese adult dogs. The formula is low in fat and calories with a high protein-to-calorie ratio, intended to support body fat reduction while maintaining lean muscle mass during a caloric deficit. Natural fibre contributes to satiety, which helps manage hunger in dogs on a reduced-calorie feeding programme. Antioxidants provide immune system support. This wet format can be fed alongside the dry OM formula for variety. It is appropriate for dogs with a veterinary diagnosis of obesity or significant overweight status, and feeding amounts should be determined in consultation with a veterinarian. It is not intended as a maintenance diet for dogs already at a healthy weight. Speak with your veterinarian before introducing this food.
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Size 1
12 x 377g
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Overview

Purina Pro Plan Veterinary Diets OM Overweight Management Wet Dog Food is a canned weight management diet formulated for overweight or obese adult dogs. The formula is low in fat and calories with a high protein-to-calorie ratio, intended to support body fat reduction while maintaining lean muscle mass during a caloric deficit. Natural fibre contributes to satiety, which helps manage hunger in dogs on a reduced-calorie feeding programme.

Antioxidants provide immune system support. This wet format can be fed alongside the dry OM formula for variety. It is appropriate for dogs with a veterinary diagnosis of obesity or significant overweight status, and feeding amounts should be determined in consultation with a veterinarian. It is not intended as a maintenance diet for dogs already at a healthy weight. Speak with your veterinarian before introducing this food.

Nutritional Analysis

Protein
7.5
%
0%
Fat
1
%
0%
Fibre
7
%
0%
Ash
2.5
%
0%
Moisture
82
%
0%
Energy
65
0
 kcal/100g

Ingredients

Water, Chicken, Liver, Powdered Cellulose, Rice, Soy Protein Isolate, Meat By-Products, Carrageenan, Guar Gum, Tricalcium Phosphate, Potassium Chloride, Calcium Sulfate, Locust Bean Gum, Magnesium Sulfate, Vitamin E Supplement, Calcium Carbonate, Zinc Sulfate, L-Carnitine, Thiamine Mononitrate, Ferrous Sulfate, Niacin, Copper Sulfate, Calcium Pantothenate, Manganese Sulfate, Pyridoxine Hydrochloride, Vitamin B12 Supplement, Riboflavin Supplement, Vitamin A Supplement, Potassium Iodide, Folic Acid, Vitamin D3 Supplement, Biotin, Sodium Selenite.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Clear droplet of water with a glossy, smooth texture on a white background, highlighting water as vital for dog hydration
Water
Water
Aqua, Purified Water, Distilled Water, Deionised Water
Summary
Water is a vital ingredient sourced from natural origins and is essential for all living organisms. In pet food, water serves primarily to hydrate, aid in ingredient processing, and ensure proper texture and palatability. It is used in its natural, purified form, not chemically altered, to optimise moisture content and support the overall health and wellbeing of pets.
Why it's used?
Water is included as a processing aid to facilitate mixing and extrusion during manufacturing. It also helps achieve the desired texture and moisture content in the final product.
Fresh minced chicken formed into a round, pale pink ball with a moist, textured surface on a plain background
Chicken
Chicken
Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat
Summary
Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.
Why it's used?
Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.
Fresh minced liver, deep red and moist with a chunky texture, prepared as a nutritious ingredient for dog food
Liver
Liver
Hepatic Tissue, Hepar, Hepar Spp., Animal Hepatic Organ
Summary
Liver is an animal-derived organ meat commonly sourced from poultry, beef, or lamb. It is included in pet food for its rich supply of essential nutrients, particularly high-quality protein, vitamin A, iron, and B vitamins. Liver is used in its natural, whole food form, providing a highly bioavailable source of nutrients to support overall health and vitality in pets.
Why it's used?
Liver is included as a nutrient-dense organ meat to enhance the protein, vitamin, and mineral content of the product. It also serves as a natural palatability enhancer, improving taste and encouraging consumption.
Light beige cellulose powder with a fine, soft texture, commonly used as dietary fibre in dog food
Cellulose Powder
Cellulose Powder
Microcrystalline Cellulose, Powdered Cellulose, E460, Cellulosum
Summary
Cellulose powder is a plant-derived ingredient sourced primarily from wood pulp. It serves as an insoluble dietary fibre, supporting digestive health and stool quality in pets. Rather than being used in its raw, fibrous state, cellulose is processed into a fine powder to optimise its functional benefits and ensure safe, consistent inclusion in pet food formulations.
Why it's used?
Cellulose powder is included as a cost-effective fibre source to aid stool quality and promote digestive health. It also functions as a bulk-adding agent, helping to control calorie density in pet food formulations.
Uncooked white rice grains with a smooth, glossy texture, commonly used as a healthy ingredient in dog food
Rice
Rice
Oryza Sativa, Paddy, Oryza Sativa Grain, Oryza Spp.
Summary
Rice is a cereal grain derived from the seeds of the Oryza sativa plant, making it a plant-based ingredient. It serves primarily as a highly digestible source of carbohydrates, providing energy for pets. In pet food, rice is typically used in its natural, whole or milled form, rather than as a processed extract, to optimise digestibility and nutrient availability.
Why it's used?
Rice is included as a cost-effective carbohydrate source that provides energy and helps create a desirable texture in pet food. It is also easily digestible, making it suitable for sensitive digestive systems and appealing for marketing as a familiar, label-friendly ingredient.
Fine, pale beige soy protein isolate powder with a slightly clumpy texture, commonly used in dog food supplements
Soy Protein Isolate
Soy Protein Isolate
Isolated Soy Protein, E1105, Glycine Max Protein Isolate, Isolated Protein from Glycine Max
Summary
Soy protein isolate is a highly refined protein derived from soybeans, a plant source. It is primarily included in pet food to provide a concentrated, high-quality protein that supports muscle maintenance and overall health. Rather than using whole soybeans, soy protein isolate is utilised in its processed form to maximise protein content and digestibility while minimising fats and carbohydrates.
Why it's used?
Soy protein isolate is included as a cost-effective, highly digestible protein source that helps manufacturers meet protein content requirements while managing formulation costs. It also provides functional benefits such as improving texture and binding in processed pet foods.
Round, pinkish-red meat by-products formed into a moist, chunky ball, suitable as dog food ingredient
Meat By-Products
Meat By-Products
Animal By-Products, Animal Derivatives, Animal Offal, Animal Spp. By-Products
Summary
Meat by-products are animal-derived ingredients obtained from the non-rendered, clean parts of slaughtered animals, excluding meat, such as organs and tissues. They provide essential proteins, vitamins, and minerals, supporting overall pet health. Meat by-products are used in their natural, edible form, ensuring nutrient density and palatability. Their inclusion helps optimise nutrient profiles and reduce food waste in premium pet foods.
Why it's used?
Meat by-products are included as a cost-effective protein source, utilising parts of the animal not typically consumed by humans to maximise resource efficiency. They contribute essential nutrients while helping manufacturers maintain competitive pricing.
Fine off-white carrageenan powder with a soft, slightly textured surface, commonly used in dog food ingredients
Carrageenan
Carrageenan
E407, Irish Moss Extract, Chondrus Crispus Extract, Red Seaweed Extract
Summary
Carrageenan is a polysaccharide derived from red seaweed (plant origin) and is commonly used in pet food as a gelling, thickening, and stabilising agent. Its primary function is to improve texture and moisture retention in wet foods. Carrageenan is not used in its raw seaweed form; instead, it is processed and refined to ensure safety, consistency, and optimal functionality in pet food formulations.
Why it's used?
Carrageenan is included as a cost-effective thickening and gelling agent to improve the texture and stability of wet pet food products. Its use helps maintain product consistency and extends shelf life without significantly increasing production costs.
Fine off-white guar gum powder with a soft, slightly textured surface, commonly used as a thickener in dog food
Guar Gum
Guar Gum
Cyamopsis Tetragonoloba Gum, E412, Guaran, Guar Flour
Summary
Guar gum is a natural polysaccharide derived from the seeds of the guar plant (Cyamopsis tetragonoloba), a legume native to India and Pakistan. It is primarily used as a thickening and stabilising agent in pet food, helping to improve texture and moisture retention. Guar gum is utilised in its processed powder form, not as whole seeds, to ensure optimal functionality and digestibility.
Why it's used?
Guar gum is included as a cost-effective thickening and stabilising agent to improve the texture and consistency of pet food products. It also helps maintain product uniformity during storage and extends shelf life.
Fine white powder texture of tricalcium phosphate, a common calcium supplement ingredient in dog food
Tricalcium Phosphate
Tricalcium Phosphate
Calcium Phosphate Tribasic, E341(iii), Tribasic Calcium Phosphate, TCP
Summary
Tricalcium phosphate is a mineral compound derived from calcium and phosphorus, commonly sourced from inorganic origins. It is primarily included in pet food to provide essential calcium and phosphorus, supporting healthy bones and teeth. Tricalcium phosphate is not used in its natural, raw mineral state; instead, it is utilised as a purified compound to optimise safety, bioavailability, and nutritional efficacy in pet diets.
Why it's used?
Tricalcium phosphate is included as a cost-effective mineral supplement to provide calcium and phosphorus, supporting nutritional balance in pet food formulations. It also functions as an anti-caking agent, improving product texture and manufacturing efficiency.
Fine off-white powder form of potassium chloride, a common dietary supplement for dogs
Potassium Chloride
Potassium Chloride
E508, Muriate of Potash, Potassium Monochloride, KCl
Summary
Potassium chloride is a mineral compound derived from the element potassium, typically sourced from naturally occurring mineral deposits. It is utilised in pet food as a purified salt rather than in its raw metallic form, ensuring safety and optimal absorption. Its primary purpose is to provide essential potassium, which supports nerve function, muscle contraction, and fluid balance in companion animals.
Why it's used?
Potassium chloride is included as a cost-effective mineral supplement to help meet pets’ dietary potassium requirements. It also functions as a salt substitute to optimise electrolyte balance in the formulation.
Fine off-white calcium sulphate powder with a soft, slightly grainy texture, suitable for dog supplements
Calcium Sulphate
Calcium Sulphate
Gypsum, E516, Anhydrite, Dihydrate Gypsum
Summary
Calcium sulphate is a mineral-derived compound commonly included in pet food formulations. Sourced from naturally occurring gypsum, it is not used in its raw mineral state but is instead utilised as a purified, food-grade compound. Its primary purpose is to provide a bioavailable source of calcium, supporting healthy bone development and maintenance in pets, while also serving as a firming agent in some recipes.
Why it's used?
Calcium sulphate is included as a cost-effective source of calcium to support nutritional balance and bone health in pet food formulations. It also functions as a firming agent, helping to optimise texture and product stability.
Fine off-white locust bean gum powder with a soft, slightly textured surface, used as a natural thickener for dog food
Locust Bean Gum
Locust Bean Gum
Carob Gum, E410, Carubin, Ceratonia Siliqua
Summary
Locust bean gum is a plant-derived ingredient extracted from the seeds of the carob tree (Ceratonia siliqua). It serves primarily as a natural thickening and stabilising agent in pet food, helping to improve texture and consistency. Locust bean gum is utilised in its processed gum form, not as whole seeds, to ensure optimal solubility and functional performance in formulations.
Why it's used?
Locust bean gum is included as a natural thickening and stabilising agent to improve the texture and consistency of pet food products. Its use helps maintain product uniformity and shelf stability without relying on synthetic additives.
Fine white powder texture of magnesium sulphate, a common supplement ingredient for dog health and wellbeing
Magnesium Sulphate
Magnesium Sulphate
Epsom Salt, Magnesium Sulfate Heptahydrate, E518, Bitter Salt
Summary
Magnesium sulphate is an inorganic compound derived from the mineral epsomite, providing a source of magnesium, an essential mineral for nerve, muscle, and metabolic functions in pets. It is primarily included to support electrolyte balance and overall physiological health. Magnesium sulphate is not used in its natural mineral form but is instead utilised as a purified compound to ensure safety and optimal absorption.
Why it's used?
Magnesium sulphate is included as a source of the essential mineral magnesium, supporting nutritional adequacy in pet food formulations. It may also serve as a processing aid to optimise ingredient blending and product consistency.
Fine, pale yellow Vitamin E powder with a soft, slightly grainy texture, commonly used in dog supplements
Vitamin E
Vitamin E
Tocopherol, Alpha-Tocopherol, E307, D-Alpha-Tocopherol
Summary
Vitamin E is a fat-soluble vitamin derived from plant sources such as vegetable oils, nuts, and seeds. It functions primarily as an antioxidant, helping to protect cell membranes from oxidative damage and supporting immune health. In pet food, Vitamin E is not used in its natural raw form but is typically utilised as a stabilised compound, such as tocopherol acetate, to optimise safety and absorption.
Why it's used?
Vitamin E is included as a natural antioxidant to help preserve the freshness and stability of fats and oils in the product, thereby extending shelf life. It also serves as a label-friendly nutrient that appeals to consumers seeking added health benefits for their pets.
Fine off-white calcium carbonate powder with a soft, smooth texture, commonly used in dog supplements
Calcium Carbonate
Calcium Carbonate
Chalk, Limestone, E170, Marble Dust
Summary
Calcium carbonate is a naturally occurring mineral compound derived from sources such as limestone or marine shells. It is primarily included in pet food as a source of calcium, essential for healthy bones, teeth, and metabolic functions. Calcium carbonate is not used in its raw mineral state; instead, it is processed into a purified, food-grade compound to optimise safety and bioavailability for pets.
Why it's used?
Calcium carbonate is included as a cost-effective mineral supplement to provide a bioavailable source of calcium, supporting bone health and proper nutritional balance. It also functions as a pH stabiliser, contributing to product consistency and shelf stability.
Fine, off-white powder texture of zinc sulphate shown in close-up, used as a dog health supplement ingredient
Zinc Sulphate
Zinc Sulphate
Zinc Sulphate Monohydrate, Zinc Sulphate Heptahydrate, E6, ZnSO₄
Summary
Zinc sulphate is a mineral compound derived from the element zinc, typically sourced from mined zinc ores. It is utilised in pet food as a supplemental source of zinc, an essential trace mineral that supports immune function, skin health, and enzyme activity. Zinc is not used in its natural metallic state; instead, it is provided as zinc sulphate to optimise safety and bioavailability for pets.
Why it's used?
Zinc sulphate is included as a cost-effective and bioavailable source of the essential mineral zinc, which supports immune function and skin health in pets. Its addition ensures the product meets nutritional requirements for complete and balanced pet food labelling.
Fine white powder texture of carnitine, a popular dog supplement ingredient for health and vitality
Carnitine
Carnitine
L-Carnitine, Levocarnitine, Vitamin Bt, E306
Summary
Carnitine is a naturally occurring compound derived from animal sources, primarily meat and fish. It plays a crucial role in energy metabolism by transporting fatty acids into the mitochondria for cellular energy production. In pet food, carnitine is utilised in a synthesised, bioavailable form rather than its raw state, ensuring optimal absorption and safety for companion animals.
Why it's used?
Carnitine is included as a functional ingredient to support fat metabolism and energy production, particularly in formulas targeting active or senior pets. Its addition allows manufacturers to market the product as supporting heart health and weight management.
Fine white powder with a slightly grainy texture, thiamine mononitrate used in dog supplements on a plain background
Thiamine Mononitrate
Thiamine Mononitrate
Vitamin B1 Mononitrate, Nitrate Salt of Thiamine, E101a, Thiamin Mononitrate
Summary
Thiamine mononitrate is a synthetic, water-soluble form of vitamin B1, derived from chemical synthesis rather than natural sources. It is added to pet food to support energy metabolism and proper nervous system function. Thiamine is not used in its natural state; instead, the mononitrate compound is utilised for stability, safety, and optimal absorption in formulated diets.
Why it's used?
Thiamine mononitrate is included as a stable, cost-effective source of vitamin B1 to meet nutritional requirements and ensure product labelling compliance. Its synthetic form maintains potency during processing and storage, supporting both product stability and regulatory standards.
Pale grey ferrous sulphate powder with a fine, slightly clumpy texture, commonly used in dog supplements
Ferrous Sulphate
Ferrous Sulphate
Iron(II) Sulphate, Ferrous Iron Sulphate, E172, Green Vitriol
Summary
Ferrous sulphate is an inorganic compound derived from iron, an essential mineral for animal health. It is primarily included in pet food to support normal red blood cell formation and prevent iron deficiency anaemia. Ferrous sulphate is not used in its natural metallic state; instead, it is utilised as a salt to optimise safety, stability, and absorption within the animal’s body.
Why it's used?
Ferrous sulphate is included as a cost-effective source of dietary iron to meet nutritional requirements in pet food formulations. It helps ensure the product delivers essential minerals for pet health while maintaining compliance with labelling standards.
Fine white niacin powder with a slightly grainy texture, arranged in a circular mound on a plain background
Niacin
Niacin
Nicotinic Acid, Vitamin B3, Pyridine-3-Carboxylic Acid, E375
Summary
Niacin, also known as vitamin B3, is a water-soluble vitamin of synthetic or natural origin, commonly derived from plant or animal sources. It plays a crucial role in energy metabolism and supports healthy skin, nerves, and digestion in pets. Niacin is not used in its raw form but is typically included as a safe, bioavailable compound such as niacinamide or nicotinic acid.
Why it's used?
Niacin is included as an essential B vitamin to meet nutritional requirements and support metabolic health in pets. Its addition ensures compliance with regulatory standards for complete and balanced pet food labelling.
Bright blue copper sulphate powder with a fine, slightly clumpy texture, commonly used as a mineral supplement for dogs
Copper Sulphate
Copper Sulphate
Cupric Sulphate, Blue Vitriol, Roman Vitriol, E519
Summary
Copper sulphate is an inorganic compound derived from copper, an essential trace mineral. It is primarily included in pet food to support vital physiological functions such as enzyme activity, immune health, and connective tissue formation. Copper sulphate is not used in its natural metallic state; instead, it is utilised as a salt to optimise safety, stability, and bioavailability for animal nutrition.
Why it's used?
Copper sulphate is included as a cost-effective and reliable source of essential copper, a trace mineral necessary for canine health. Its use ensures precise nutrient formulation and supports compliance with nutritional labelling standards.
Fine off-white powder texture of calcium pantothenate, a common supplement ingredient for dogs
Calcium Pantothenate
Calcium Pantothenate
D-Calcium Pantothenate, E315, Pantothenic Acid Calcium Salt, Calcium D-Pantothenate
Summary
Calcium pantothenate is a synthetic compound derived from pantothenic acid, a water-soluble B vitamin (vitamin B5) of plant or animal origin. It is primarily included in pet food to support energy metabolism and maintain healthy skin and coat. Rather than using pantothenic acid in its natural form, calcium pantothenate is utilised for its stability, safety, and enhanced bioavailability in pet nutrition.
Why it's used?
Calcium pantothenate is included as a stable, bioavailable source of vitamin B5 to meet nutritional requirements and support labelling claims of complete and balanced nutrition. Its use ensures consistent vitamin content throughout the product’s shelf life.
Pale pink manganese sulphate powder with a fine, slightly clumpy texture, used in dog supplements
Manganese Sulphate
Manganese Sulphate
Manganese(II) Sulphate, Manganous Sulphate, Epsomite (Manganese), Sulphuric Acid Manganese(2+) Salt
Summary
Manganese sulphate is an inorganic compound derived from the mineral manganese, typically sourced from mined ores. It is included in pet food as an essential trace mineral to support bone development, enzyme function, and metabolic processes. Rather than using raw metallic manganese, the sulphate form is utilised to ensure safety, stability, and optimal absorption in companion animals’ diets.
Why it's used?
Manganese sulphate is included as a cost-effective source of the essential trace mineral manganese, which supports metabolic and skeletal health in pets. Its addition ensures nutritional adequacy and compliance with regulatory labelling requirements for complete and balanced pet foods.
Fine white powder texture of pyridoxine hydrochloride, a dog supplement ingredient, shown in close-up detail
Pyridoxine Hydrochloride
Pyridoxine Hydrochloride
Vitamin B6, E300, Pyridoxine HCl, Pyridoxine Monohydrochloride
Summary
Pyridoxine hydrochloride is a synthetic, water-soluble form of vitamin B6, derived from chemical synthesis rather than natural sources. It is added to pet foods to support protein metabolism, nervous system health, and immune function. Unlike naturally occurring vitamin B6 in foods, pyridoxine is utilised in its hydrochloride salt form to ensure stability, safety, and optimal absorption in companion animals.
Why it's used?
Pyridoxine hydrochloride is included as a cost-effective, stable source of vitamin B6 to ensure nutritional adequacy and meet regulatory labelling requirements. Its addition helps manufacturers guarantee consistent vitamin content throughout the product’s shelf life.
Bright pink Vitamin B12 powder in a fine, soft-textured mound on a plain background
Vitamin B12
Vitamin B12
Cobalamin, Cyanocobalamin, Hydroxocobalamin, Methylcobalamin
Summary
Vitamin B12 is a water-soluble vitamin of animal origin, essential for nerve function and red blood cell formation in pets. It is primarily included in pet food to support energy metabolism and overall vitality. Vitamin B12 is not used in its natural, raw form but is instead utilised as a specific compound, such as cyanocobalamin, to ensure stability, safety, and optimal absorption.
Why it's used?
Vitamin B12 is included as an essential nutrient to support metabolic and neurological functions in pets, ensuring the product meets established nutritional standards. Its addition helps manufacturers achieve complete and balanced labelling claims.
Bright yellow riboflavin powder with a fine, slightly grainy texture displayed in a close-up circular view
Riboflavin
Riboflavin
Vitamin B2, E101, Lactoflavin, 7,8-Dimethyl-10-Ribityl Isoalloxazine
Summary
Riboflavin, also known as vitamin B2, is a water-soluble vitamin of synthetic origin commonly added to pet foods. It plays a crucial role in energy metabolism and supports healthy skin, eyes, and nervous system function. Riboflavin is not used in its natural form but is typically utilised as a synthesised compound to ensure stability, safety, and optimal absorption in pet diets.
Why it's used?
Riboflavin is included as an essential vitamin to meet nutritional requirements and ensure regulatory compliance for complete and balanced pet food labelling. Its addition helps optimise the product’s nutrient profile without significantly impacting cost or palatability.
Fine pale yellow powder of Vitamin A with a smooth texture, commonly used as a dog supplement for health and nutrition
Vitamin A
Vitamin A
Retinol, Retinyl Palmitate, Retinyl Acetate, E160a
Summary
Vitamin A is an essential fat-soluble nutrient derived from animal sources (as retinyl esters) or plant sources (as carotenoids). It supports vision, immune function, and skin health in pets. In pet food, Vitamin A is not used in its raw or natural state but is provided as stabilised compounds (such as retinyl acetate or retinyl palmitate) to ensure safety, stability, and optimal absorption.
Why it's used?
Vitamin A is included as an essential nutrient to support vision, immune function, and overall health in pets, ensuring the product meets established nutritional standards. Its addition also allows manufacturers to optimise the nutritional profile and comply with regulatory labelling requirements.
Fine white powder texture of potassium iodide, a common supplement ingredient for dogs in Australia
Potassium Iodide
Potassium Iodide
KI, E917, Kalium Iodidum, Kalium Iodide
Summary
Potassium iodide is a mineral compound derived from the combination of potassium and iodine, both essential nutrients. Sourced from mineral origins, it is not used in its raw elemental form but is instead utilised as a stable salt to ensure safety and optimal absorption. Its primary purpose is to provide a bioavailable source of iodine, supporting healthy thyroid function in pets.
Why it's used?
Potassium iodide is included as a cost-effective source of dietary iodine, an essential trace mineral required for proper thyroid function in pets. Its precise addition allows manufacturers to meet nutritional labelling requirements and ensure product consistency.
Bright yellow folic acid powder with a fine, slightly textured surface, used as a supplement for dogs
Folic Acid
Folic Acid
Pteroylmonoglutamic Acid, Pteroylglutamic Acid, Vitamin B9, E920
Summary
Folic acid is a synthetic form of vitamin B9, originally derived from plant sources but produced for pet food as a stable, bioavailable compound. Its primary purpose is to support cell division, DNA synthesis, and overall growth in pets. Folic acid is not used in its natural state; instead, it is utilised as a manufactured supplement to optimise absorption and efficacy.
Why it's used?
Folic acid is included as a synthetic vitamin to ensure nutritional adequacy and meet regulatory requirements for B-vitamin content in pet food. Its addition helps standardise nutrient levels across batches, supporting consistent product labelling and animal health.
Fine pale yellow Vitamin D3 powder with a smooth, soft texture, commonly used as a supplement for dogs
Vitamin D3
Vitamin D3
Cholecalciferol, Colecalciferol, Calciol, E671
Summary
Vitamin D3, also known as cholecalciferol, is a fat-soluble vitamin of animal origin commonly derived from lanolin or fish oil. It plays a crucial role in regulating calcium and phosphorus metabolism, supporting healthy bone development in pets. Vitamin D3 is not used in its natural form but is instead utilised as a stabilised compound to ensure safety, efficacy, and optimal absorption in pet food formulations.
Why it's used?
Vitamin D3 is included to ensure the finished product meets established nutritional requirements for canine health, supporting bone development and calcium regulation. Its addition allows manufacturers to guarantee consistent vitamin content regardless of natural variation in raw materials.
Fine off-white biotin powder with a slightly grainy texture, commonly used as a supplement for dogs
Biotin
Biotin
Vitamin B7, Vitamin H, D-Biotin, Coenzyme R
Summary
Biotin is a water-soluble B-vitamin (vitamin B7) of synthetic origin, commonly included in pet foods to support healthy skin, coat, and metabolic function. Its primary benefit is aiding in the metabolism of fats, proteins, and carbohydrates. Biotin is not used in its natural, free form but is instead utilised as a stable, bioavailable compound to optimise absorption and efficacy in pets.
Why it's used?
Biotin is included as an essential vitamin to support skin, coat, and metabolic health in pets, fulfilling nutritional requirements for complete and balanced diets. Its addition also allows manufacturers to highlight the inclusion of key micronutrients on product labelling, appealing to health-conscious consumers.
Fine, off-white powder texture of sodium selenite, a common supplement ingredient for dogs
Sodium Selenite
Sodium Selenite
Disodium Selenite, E901, Selenious Acid Disodium Salt, Disodium Selenious Acid
Summary
Sodium selenite is an inorganic compound derived from selenium, an essential trace mineral. It is included in pet food formulations to provide a bioavailable source of selenium, which supports antioxidant defence and immune function. Sodium selenite is not used in its natural elemental form; instead, it is utilised as a salt compound to ensure safety, stability, and optimal absorption in pets.
Why it's used?
Sodium selenite is included as a cost-effective and stable source of the essential trace mineral selenium, which supports normal metabolic and immune functions in pets. Its use allows manufacturers to meet nutritional requirements efficiently and with consistent quality.

About

Brand
Pro Plan Veterinary Diet
Company
Nestlé Purina
Manufactured
United States
Type
Canned
Life Stage
Adult, Senior
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
High

Product Tags

Gluten Free
Dairy Free

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About the Brand

Pro Plan Veterinary Diet

Purina Pro Plan Veterinary Diet offers scientifically formulated therapeutic meals and supplements to help manage complex health conditions in dogs. Discover their targeted range of vet recommended nutrition designed to support your pet's specific medical requirements and long term wellness.

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