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Back to ExplorePrime100
SPD™ Slow Cooked Chicken and Brown Rice
354g
Dog Directory saved you
49%
this week.
Imagine what you could save in a year...
12 x 354g
Dog Directory saved you
30%
this week.
Imagine what you could save in a year...

Overview

Prime100 SPD Slow Cooked Chicken and Brown Rice is a premium wet dog food from the Single Protein Diet range.

It utilises high quality Australian chicken as a single protein source to assist dogs with food sensitivities or those requiring a limited antigen diet for gastrointestinal health. This recipe features wholesome brown rice to provide a gentle source of complex carbohydrates and natural fibre for sustained energy and healthy digestion.

The inclusion of flaxseed and algae oils ensures a healthy balance of omega fatty acids to maintain skin integrity and a glossy coat. This recipe is enriched with Trumune Postbiotics, Algimun, and natural prebiotics like bamboo fibre and chicory root extract to support a thriving gut microbiome and bolster immune function.

Each batch is simmered low and slow in a flavourful broth to lock in essential nutrients and natural aromas while maintaining a high moisture content. This formula provides a complete and balanced meal that meets AAFCO standards for all life stages, including puppies and senior dogs. It contains no artificial colours, flavours, or preservatives and is a natural source of glucosamine and chondroitin for essential joint and bone support.

The wholesome, chunky texture and shelf stable packaging make it a convenient and highly palatable choice for daily feeding, as a nutritious topper, or for dogs with sensitive stomachs.


Nutritional Analysis

Protein
9
%
0%
Fat
7
%
0%
Fibre
3
%
0%
Moisture
80
%
0%
Energy
128
0
 kcal/100g

Ingredients

Australian Chicken, Brown Rice, Bamboo Fibre, Functional Oils (Flaxseed, Algae), Salt, Vitamins and Minerals, Chicory Root Extract, Trumune® Postbiotics, Algimun®, Taurine, Glucosamine, Chondroitin.

Ingredient images are illustrative only and may not represent the exact source or form used by manufacturers.
Fresh minced chicken formed into a round, pale pink ball with a moist, textured surface on a plain background
Chicken
Chicken
Gallus Gallus Domesticus, Poultry Meat, Domestic Fowl, Broiler Meat
Summary
Chicken is a high-quality animal protein sourced from poultry, commonly used in pet foods for its rich amino acid profile and palatability. It provides essential nutrients to support muscle maintenance and overall health. In premium pet foods, chicken is typically included in its natural, whole form, ensuring optimal nutrient availability and digestibility for pets.
Why it's used?
Chicken is included as a primary animal protein source to meet nutritional requirements and enhance palatability for pets. Its recognisable presence on the label also appeals to consumers seeking high-quality, meat-based ingredients.
Pile of uncooked brown rice grains with a light tan colour and rough texture on a plain background
Brown Rice
Brown Rice
Whole Grain Rice, Unpolished Rice, Oryza Sativa, Cargo Rice
Summary
Brown rice is a whole grain derived from the rice plant (Oryza sativa) and retains its bran and germ layers, making it a plant-based ingredient. It is primarily included in pet food as a source of complex carbohydrates, dietary fibre, and essential nutrients. Brown rice is used in its natural, unrefined form, providing slow-release energy and supporting digestive health in pets.
Why it's used?
Brown rice is included as a cost-effective carbohydrate source that provides energy and bulk to pet food formulations. It is also considered a label-friendly ingredient that appeals to consumers seeking whole grains in their pets’ diets.
Fine, light beige bamboo fibre powder with a soft, textured surface, used as a natural dog food ingredient
Bamboo Fibre
Bamboo Fibre
Bambusa Spp. Fibre, Bamboo Cellulose, Bamboo Dietary Fibre, Bamboo Plant Fibre
Summary
Bamboo fibre is a plant-derived ingredient sourced from the stalks of bamboo plants. It is primarily included in pet food as a functional source of dietary fibre, supporting digestive health and stool quality. Bamboo fibre is used in its processed form, not as raw bamboo, to ensure safety, digestibility, and optimal fibre content for pets’ nutritional needs.
Why it's used?
Bamboo fibre is included as a cost-effective, label-friendly source of dietary fibre to aid stool quality and digestive health. It also serves as a bulk-adding agent, helping to optimise product texture and manufacturing efficiency.
Golden yellow linseed oil in a glossy, viscous puddle on a white background, highlighting its smooth texture
Linseed Oil
Linseed Oil
Flaxseed Oil, Oleum Lini, E401, Linum Usitatissimum Oil
Summary
Linseed oil, derived from the seeds of the flax plant (Linum usitatissimum), is a plant-based ingredient valued for its high content of omega-3 fatty acids, particularly alpha-linolenic acid (ALA), which supports skin and coat health in pets. In pet food, linseed oil is utilised in its natural, cold-pressed form to optimise nutrient retention and bioavailability.
Why it's used?
Linseed oil is included as a source of omega-3 fatty acids to support skin and coat health, providing a plant-based alternative to fish oils. Its presence also allows manufacturers to market the product as containing beneficial oils for overall wellbeing.
Deep green, glossy drop of algae oil with a smooth, liquid texture on a plain background
Algae Oil
Algae Oil
Algal Oil, Microalgae Oil, Schizochytrium Spp. Oil, Crypthecodinium Cohnii Oil
Summary
Algae oil is a plant-derived oil extracted from various species of microalgae. It serves as a rich source of omega-3 fatty acids, particularly DHA, which supports cognitive and visual development in pets. Algae oil is utilised in its refined form, not as whole algae, to ensure purity, safety, and optimal absorption of its beneficial nutrients in pet food formulations.
Why it's used?
Algae oil is included as a sustainable and label-friendly source of omega-3 fatty acids, providing a plant-based alternative to fish oil. Its use allows manufacturers to appeal to environmentally conscious consumers while supporting the nutritional profile of the product.
Fine white salt granules in a circular pile on a plain background, showing a powdery, smooth texture
Salt
Salt
Sodium Chloride, NaCl, Table Salt, E535
Summary
Salt is a mineral ingredient derived from the combination of sodium and chloride, typically sourced from natural deposits or seawater. It is primarily included in pet food to support electrolyte balance, nerve function, and hydration. Salt is not used in its raw mineral form but is utilised as sodium chloride, a purified compound, to ensure safety, palatability, and optimal absorption in pets.
Why it's used?
Salt is included as a palatability enhancer to improve taste and encourage consumption, and also functions as a preservative to help extend product shelf life. Its use allows manufacturers to optimise flavour while maintaining product stability.
Too vague to identify
Vitamins and Minerals
Vitamins and Minerals
Micronutrients, Essential Nutrients, Dietary Micronutrients, Nutrient Elements
Summary
Vitamins and minerals are essential micronutrients derived from both animal and plant sources, as well as synthesised compounds. They play a critical role in supporting metabolic processes, immune function, and overall health in pets. These nutrients are not used in their natural elemental or raw forms; instead, they are incorporated as specific compounds, such as salts or chelates, to optimise safety, stability, and bioavailability.
Why it's used?
Vitamins and minerals are included to ensure the product meets established nutritional standards for complete and balanced pet food, supporting overall health and wellbeing. Their addition allows manufacturers to compensate for any nutrient losses during processing and to optimise the nutritional profile regardless of ingredient variability.
Fine, light brown chicory root extract powder in a soft, slightly grainy mound on a plain background
Chicory Root Extract
Chicory Root Extract
Cichorium Intybus Extract, Cichorium Intybus Root Extract, Inulin Extract, Cichorium Intybus L. Root Extract
Summary
Chicory root extract is derived from the root of the chicory plant, a perennial herb native to Europe and cultivated in Australia. Primarily, it serves as a source of inulin, a prebiotic fibre that supports digestive health and beneficial gut bacteria in pets. Rather than using the whole root, the extract is utilised in a concentrated form to optimise its functional benefits.
Why it's used?
Chicory root extract is included as a source of prebiotic fibre to support digestive health and promote beneficial gut bacteria. It also serves as a label-friendly ingredient that appeals to health-conscious consumers.
Fine, light beige TruMune® Postbiotics powder for dog supplements displayed on a plain background
TruMune® Postbiotics
TruMune® Postbiotics
Saccharomyces Cerevisiae Postbiotic, Yeast Postbiotic, Dried Fermentate of Saccharomyces Cerevisiae, Saccharomyces Cerevisiae Fermentation Product
Summary
TruMune® Postbiotics are a specialised ingredient derived from yeast (Saccharomyces cerevisiae), originating from a microbial source. Their primary purpose is to support immune health and digestive function in pets by providing bioactive compounds produced during fermentation. TruMune® is not used in its natural yeast form but is utilised as a processed postbiotic, ensuring safety, stability, and optimal bioavailability for pet nutrition.
Why it's used?
TruMune® Postbiotics are included to support digestive and immune health, providing functional benefits that can differentiate the product in the market. Their addition allows manufacturers to make label claims related to gut health, appealing to health-conscious consumers.
Fine, light brown Algimun® powder with a smooth, even texture, commonly used as a dog supplement ingredient
Algimun®
Algimun®
Yeast Cell Wall, Saccharomyces Cerevisiae, Algal Beta-Glucans, Ulva Lactuca
Summary
Algimun® is a proprietary blend derived from marine algae, specifically designed for use in pet nutrition. Sourced from natural seaweed (plant origin), it is included for its functional benefits in supporting immune health and digestive function. Algimun® is not used in its raw seaweed form but is processed into a standardised extract to optimise bioavailability and efficacy in pet food formulations.
Why it's used?
Algimun® is included as a functional additive to support immune health and digestive function in pets, leveraging its bioactive compounds derived from marine algae. Its presence allows manufacturers to market the product as scientifically advanced and supportive of overall pet wellbeing.
Fine white taurine powder with a soft, fluffy texture, commonly used as a supplement for dogs
Taurine
Taurine
2-Aminoethanesulphonic Acid, L-Taurine, E107, 2-Aminoethane-1-Sulphonic Acid
Summary
Taurine is a naturally occurring amino sulfonic acid derived from animal sources, particularly meat and fish. It is added to pet food to support cardiovascular health, vision, and proper immune function, especially in cats who cannot synthesise it sufficiently. Taurine is not used in its raw form; instead, it is incorporated as a purified, synthesised compound to ensure stability, safety, and optimal absorption.
Why it's used?
Taurine is included to ensure adequate levels of this essential amino acid, particularly in diets where animal protein content may be insufficient to meet canine or feline nutritional requirements. Its addition supports cardiovascular health and is often used to address consumer concerns about diet-associated heart issues.
Fine white glucosamine powder with a soft, slightly grainy texture, commonly used in dog supplements
Glucosamine
Glucosamine
2-Amino-2-Deoxy-D-Glucose, D-Glucosamine, Chitosamine, 2-Amino-2-Deoxyglucose
Summary
Glucosamine is an amino sugar compound typically derived from shellfish or produced synthetically. It is included in pet food primarily to support joint health by aiding cartilage maintenance and repair. Glucosamine is not used in its natural raw form; instead, it is utilised as a stabilised compound, such as glucosamine hydrochloride or glucosamine sulphate, to optimise safety, stability, and absorption in pets.
Why it's used?
Glucosamine is included as a functional additive to support joint health and mobility, particularly in senior or large-breed pets. Its presence also serves as a marketing feature, appealing to consumers seeking products with perceived health benefits for their pets.
Fine white chondroitin powder with a soft, slightly textured surface, commonly used in dog supplements
Chondroitin
Chondroitin
Chondroitin Sulphate, Chondroitin Polysulphate, Chondroitin Sulphate Sodium, Chondroitin Sulphate (Haliotis Spp.)
Summary
Chondroitin is a naturally occurring compound derived from animal cartilage, commonly sourced from bovine or marine origins. It is primarily included in pet food to support joint health by aiding cartilage resilience and reducing inflammation. Chondroitin is not used in its raw form; instead, it is utilised as chondroitin sulphate, a processed compound that optimises safety and bioavailability for pets.
Why it's used?
Chondroitin is included as a functional ingredient to support joint health, appealing to consumers seeking products with perceived health benefits for ageing or active pets. Its presence also serves as a marketing differentiator, allowing manufacturers to position the product as premium or specialised.

About


Manufactured
Australia
Type
Gently Cooked
Life Stage
All Life Stages
Breed Size
All Breeds
Feeding Type
Complete Meal
Processing Level
Moderate

PRODUCT TAGS


Single Protein
Gluten Free
Dairy Free
Soy Free

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About the Brand

Prime100

Prime100 provides specialised Australian made single protein diets and functional meals designed for dogs with complex dietary needs. Discover their vet endorsed range of novel protein recipes to support your pet's long term health and allergy management.


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